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Musical Merchandise Section of The Music Trade Review
Hermetical Sealing Won
Out for Squier Strings
One of the most interesting and important
enterprises in Battle Creek, Mich., is that of
the V. C. Squier Co., manufacturers of hermeti-
cally sealed wound musical strings. They have
a large new and completely equipped plant at
429 Lake avenue, where much of the machinery
and other equipment is of special design, origi-
nated by President V. C. Squier and his assist-
ants. The business has shown a steady growth
since its establishment in Battle Creek in 1896,
M)
Ml >K:A1.
NTKINGS
no lack of teachers who want to give lessons.
Three lessons with every instrument bought,
helps the teachers, helps the purchasers of the
instruments and helps the firm that makes the
sales.
It is stated that the sale of band and orches-
tra instruments is very good with Sherman,
Clay & Co., showing a marked increase over
the sales of last year.
Issue Four Page Folder
on Sale of Playasax
Under the snappy heading of "Play up the
Profit Scale with the Q. R. S. Playasax" the
Q. R. S.-DeVry Co. has got out a four-page
folder in color, giving the dealer many inter-
esting points about the Playasax and its sales
possibilities. As the circular puts it: "Its
golden color catches every eye and its sturdy
aluminum construction makes the toy practi-
cally indestructible. Only the Playasax has a
sixteen-note scale which enables you to play
standard and popular melodies with absolute
accuracy. It will tickle every child and enter-
tain the grown-ups—that's the reason the Playa-
sax is skyrocketing to popularity.
"But the Playasax is more than a mere toy.
It provides musical education. It plays the
grown-up's favorite selections and plays them
accurately so that while little Bob is having
fun, his ear is being educated to correct pitcli
and rhythm."
One of the big Chicago department stores,
Goldblatt Bros., early became enthusiastic
about the Playasax, and President Maurice
Goldblatt, who bought the first Playasax, with
a blind man buying the second one, sent out
two youths, one with a Playasax—the other
accompanying him on the violin, and their
march through the Chicago loop attracted so
much interest and attention from the crowds
that gathered around them that the traffic
policemen were frequently called on to relieve
the jam brought about by the attention the
boys drew with the new instruments.
A NEW INSTRUMENT
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I iola
Cello
Double Bass
The New Squier Display Card
when, owing to the difference in climatic con-
ditions, Mr. Squier, who himself is a talented
violinist of recognized concert ability, decided
to try a hand at making his own strings.
In his constant experimentation to produce
perfect string* for violins, violas, cellos, and
double basses, he developed a method of truing
the gut before winding the strings. This proc-
ess was expensive, but justified itself in the ex-
cellent musical results attainable. Now the fa-
cilities for this work have been increased to
such an extent that Squier-Trued wound musi-
cal strings have attained a high standing in the
trade and the profession, and are widely used
in many lines.
As atmospheric changes have definite and
often deleterious effects upon strings, the Squier
organization gave much thought to adequate
packing so as to preserve these strings in per-
fect condition in transit, and in the dealer's
store. To that end they have gotten out her-
metically sealed tubes sealed at the factory
after the strings are tested, and these are now
proving of great advantage. To call the atten-
tion of the public to this method of packing, the
V. C. Squier Co. has gotten out a counter card
with a reproduction in miniature of the cases
and tubes in which these strings come. This
adds to the attractiveness of the dealer's store,
and impresses the public with the care be-
stowed upon these strings in manufacture and
delivery.
Sherman, Clay Giving
Free Lessons to Buyers
SAN FRANCISCO, CAL.-—Sherman, Clay & Co. are
now offering a certain number of free lessons
with every instrument purchased at their stores
here. Even with a 98c. ukulele, a few lessons
are given just as much as with an expensive
instrument. Inquiries for The Review regard-
ing this system revealed the fact "that "there is
an adaption
of the day's
most popular
instrument^-
The Hawaiian Harp
An appropriate accom-
paniment for hymns
and psalms.
Fine for radio or school
entertainment.
A pleasing background
for group singing.
Here's a number that you can really feature! It's new,
different and amazingly easy to play! The Hawaiian
Harp capitalizes on the tremendous popularity of
the Hawaiian Steel Guitar . . . combines the haunt-
ing strains of that fast-selling instrument with a
simplicity of method that is equally fascinating to
old and young of both sexes.
The Hawaiian Harp can be played the day it is
bought, with no previous knowledge of music. Each
instrument is sold complete with an easy 32-page
instruction book, picks, steel and music rack, all
contained in a strong box with attractive cover. Put
one on display. Have one on your counter with in-
struction book handy. Your customers will want
to try it. Once they hear it, they'll buy it. List
Price, $12.00.
Feature the Hawaiian Harp for Christmas selling
Order from your jobber
T H E
H A R M O N Y
1750 North Lawndale Avenue
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Just the thing for holi-
day entertainment.
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C O M P A N Y
•
Chicago, Illinois
The life of any beach or
house party.
Made by
by the
the Manufacturers
Manufacturers of
of
Made
tJfARMONY
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STRING INSTRUMENTS