Music Trade Review

Issue: 1929 Vol. 88 N. 28

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section oi The Music Trade Review
Phillips Boys' Bands Build Character
Dealers Urged to Hook
Up With Sousa Broadcast
(Continued from page 67)
their fellows after a well-conducted trial.
If a lad commits a serious infraction of the
regulations or is unruly beyond the limit, he
is court-martialed according to Army regula-
tions. The commander-in-chief, Mr. Phillips, or
the captain, Mr. Bennett, acts as president of
the court. A jury of band boys decides the
guilt or innocence, and the defendant may have
his parent or a lawyer act as defense counsel.
The proceedings are held before the entire
band. This method makes a discharge nothing
short of disgrace, hence discipline is good.
Boys whose parents are willing are given
regular target practice, also, under proper
supervision; however, no boy is allowed to
handle a gun in any way without explicit per-
mission from his parents.
The band is made up of boys from the best
homes and from the poorer homes. The under-
privileged lad is as welcome as the million-
aire's son.
The indigent boy's expenses are taken care
of by the fund secured from the annual con-
cert and entertainment. Mr. Phillips himself
loans such boys their instruments. In fact, he
has about $2,000 tied up in this way. Another
$1,000 is in uniforms which remain the bands'
property.
The boys are required to buy their own in-
struments, with the exception of the very poor
boy. The total capital investment in instru-
ments for the 140 boys, including the bands'
own instruments, is about $12,000.
Operating expenses are about $200 a month.
This is met by Mr. Phillips himself. This
represents the musical director's and the execu-
tive secretary's salary. The latter, of course,
puts in a large portion of his time as a sales-
man.
The music work is under the direction of Rei
Christopher, who at one time was with Sousa.
Mr. Christopher led his boys to the first prize
for the best band at the recent Colorado State
/air. The cup was donated by Walter A.
French, prominent Kansas City, Mo., musician,
who is band teacher in leading high schools
there.
The average boy is ready for less intricate
concert work after about six months. As yet
no boy who has entered the bands has failed
to be able to play with them. This certainly
speaks well for the boys as well as Mr. Chris-
topher's leadership.
Parents have manifested a splendid interest
in the work by organization of a parents' auxil-
iary, which works closely with the band leaders
in making better boys. "It is a great pleasure,"
said Mr. Bennett, "to observe the appreciation
shown by the mothers and fathers of our boys.
They are so happy that we are giving their
little fellows a big lift along life's path, that
they are willing to do anything we ask to make
our bands more perfect."
At first some parents object to paying so
much money for an instrument, but after the
boy gets started the objection is forgotten
quickly, and parents find it a source of pleasure
to come in and make their payments. When
Junior struts down the street in his natty uni-
form, playing the saxophone, which is almost
as big as he is, to a perfection, Dad's vest but-
tons need careful checking.
Mr. Phillips not only believes he is building
good citizens for the future, but he also be-
lieves he is building up the future business for
his store. "These boys will have their own
homes in a few years, and they will be buying
pianos, band instruments, phonographs and
records and radios, and who is going to seil
them these things? There will at least be a
soft spot in their hearts for the D. Z. Phillips
Music Co.," said Mr. Phillips.
The nominal age limits, as has been said, are
ten and sixteen, but if a lad wants to stay after
71
he is past sixteen, he is welcome to do so. Some
few have left, but most of the older boys want
to stay.
The name, "Crusaders," was added to the
organization's title, because these boys are
crusaders. They are leading and showing the
way to clean, wholesome lives, and fine musi-
cal accomplishments. Like the knights of old,
they are following their king to victory with
steady hands, cool heads, and faithful hearts.
And their king, Mr. Phillips, what of him?
He is crusading in better boys and better busi-
ness and is succeeding in his efforts in both
directions.
In connection with the weekly broadcast pro-
gram by Sousa and his band over the NBC net-
work, and under the auspices of the General
Motors Corp., C. G. Conn, Ltd., have sent tele-
grams to their dealers urging that the latter
listen in on the programs which are presented
each Monday night at 9.30 p. m. Eastern Stand-
ard Time.
All the Conn dealers have also been sup-
plied with copies of the letter sent by Mr. Sousa
to the Conn company stating that his band has
used Conn instruments for over twoscore years
and that all the bandsmen are enthusiastic
regarding their qualities.
SELMER
Qreatest Name in Reed Instruments
Unanimous choice of the "Big Name" Radio Stars
To these artists nothing is so important as the actual quality
of the instrument they play. They are competent to judge and
they have the world to choose from. They play Selmer.
PROFIT!
As large a margin as any standard make of instruments—a bigger
unit-of-sale profit.
PRESTIGE!
The sales power that's back of a nationally acknowledged product of
supreme merit.
SELLING ASSISTANCE!
Through our complete, persistent, up-to-the-minute mail campaigns and
national advertising we actually help our dealer sell Selmers.
There's real money for you in this Selmer line.
Prospects attracted by the fact that the "big shots"
"play Selmers. It is an established fact that more of
the top money players have bought Selmers than all
other makes. Demonstration and real quality com-
parison turns greatest percentage of prospects into
actual sales.
And for the price Buyer, Selmer-made Bundy and
Barbier (Paris) Clarinets and other Woodwinds,
produced under the supervision of the world's fore-
most clarinet authority, Alexandre Selmer, places
Selmer dealers way in the lead of competition in the
moderate and low-priced field.
Selmers are sold by such nationally known houses as:
All Conn branch stores, Grinnell Bros., Lyon &
Healy, Platt Music Co., Chas. Wells Co., Wurlitzer,
etc.
Good territories still open. Write for our proposi-
tion RIGHT NOW. Get set with Selmer.
rL & A. SELMER, I N C
207 SELMER BLDG., ELKHART, IND.
In Canada: 516 Yonge St., Toronto
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
72
Musical Merchandise Section of The Music Trade Review
Hermetical Sealing Won
Out for Squier Strings
One of the most interesting and important
enterprises in Battle Creek, Mich., is that of
the V. C. Squier Co., manufacturers of hermeti-
cally sealed wound musical strings. They have
a large new and completely equipped plant at
429 Lake avenue, where much of the machinery
and other equipment is of special design, origi-
nated by President V. C. Squier and his assist-
ants. The business has shown a steady growth
since its establishment in Battle Creek in 1896,
M)
Ml >K:A1.
NTKINGS
no lack of teachers who want to give lessons.
Three lessons with every instrument bought,
helps the teachers, helps the purchasers of the
instruments and helps the firm that makes the
sales.
It is stated that the sale of band and orches-
tra instruments is very good with Sherman,
Clay & Co., showing a marked increase over
the sales of last year.
Issue Four Page Folder
on Sale of Playasax
Under the snappy heading of "Play up the
Profit Scale with the Q. R. S. Playasax" the
Q. R. S.-DeVry Co. has got out a four-page
folder in color, giving the dealer many inter-
esting points about the Playasax and its sales
possibilities. As the circular puts it: "Its
golden color catches every eye and its sturdy
aluminum construction makes the toy practi-
cally indestructible. Only the Playasax has a
sixteen-note scale which enables you to play
standard and popular melodies with absolute
accuracy. It will tickle every child and enter-
tain the grown-ups—that's the reason the Playa-
sax is skyrocketing to popularity.
"But the Playasax is more than a mere toy.
It provides musical education. It plays the
grown-up's favorite selections and plays them
accurately so that while little Bob is having
fun, his ear is being educated to correct pitcli
and rhythm."
One of the big Chicago department stores,
Goldblatt Bros., early became enthusiastic
about the Playasax, and President Maurice
Goldblatt, who bought the first Playasax, with
a blind man buying the second one, sent out
two youths, one with a Playasax—the other
accompanying him on the violin, and their
march through the Chicago loop attracted so
much interest and attention from the crowds
that gathered around them that the traffic
policemen were frequently called on to relieve
the jam brought about by the attention the
boys drew with the new instruments.
A NEW INSTRUMENT
can n/av , , ,
[Aof in
I iola
Cello
Double Bass
The New Squier Display Card
when, owing to the difference in climatic con-
ditions, Mr. Squier, who himself is a talented
violinist of recognized concert ability, decided
to try a hand at making his own strings.
In his constant experimentation to produce
perfect string* for violins, violas, cellos, and
double basses, he developed a method of truing
the gut before winding the strings. This proc-
ess was expensive, but justified itself in the ex-
cellent musical results attainable. Now the fa-
cilities for this work have been increased to
such an extent that Squier-Trued wound musi-
cal strings have attained a high standing in the
trade and the profession, and are widely used
in many lines.
As atmospheric changes have definite and
often deleterious effects upon strings, the Squier
organization gave much thought to adequate
packing so as to preserve these strings in per-
fect condition in transit, and in the dealer's
store. To that end they have gotten out her-
metically sealed tubes sealed at the factory
after the strings are tested, and these are now
proving of great advantage. To call the atten-
tion of the public to this method of packing, the
V. C. Squier Co. has gotten out a counter card
with a reproduction in miniature of the cases
and tubes in which these strings come. This
adds to the attractiveness of the dealer's store,
and impresses the public with the care be-
stowed upon these strings in manufacture and
delivery.
Sherman, Clay Giving
Free Lessons to Buyers
SAN FRANCISCO, CAL.-—Sherman, Clay & Co. are
now offering a certain number of free lessons
with every instrument purchased at their stores
here. Even with a 98c. ukulele, a few lessons
are given just as much as with an expensive
instrument. Inquiries for The Review regard-
ing this system revealed the fact "that "there is
an adaption
of the day's
most popular
instrument^-
The Hawaiian Harp
An appropriate accom-
paniment for hymns
and psalms.
Fine for radio or school
entertainment.
A pleasing background
for group singing.
Here's a number that you can really feature! It's new,
different and amazingly easy to play! The Hawaiian
Harp capitalizes on the tremendous popularity of
the Hawaiian Steel Guitar . . . combines the haunt-
ing strains of that fast-selling instrument with a
simplicity of method that is equally fascinating to
old and young of both sexes.
The Hawaiian Harp can be played the day it is
bought, with no previous knowledge of music. Each
instrument is sold complete with an easy 32-page
instruction book, picks, steel and music rack, all
contained in a strong box with attractive cover. Put
one on display. Have one on your counter with in-
struction book handy. Your customers will want
to try it. Once they hear it, they'll buy it. List
Price, $12.00.
Feature the Hawaiian Harp for Christmas selling
Order from your jobber
T H E
H A R M O N Y
1750 North Lawndale Avenue
Mj^^^^^^
Just the thing for holi-
day entertainment.
^^%
C O M P A N Y

Chicago, Illinois
The life of any beach or
house party.
Made by
by the
the Manufacturers
Manufacturers of
of
Made
tJfARMONY
V^-
O
STRING INSTRUMENTS

Download Page 73: PDF File | Image

Download Page 74 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.