Music Trade Review

Issue: 1929 Vol. 88 N. 27

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
cago, to start a series of Regal Octofone recitals
commencing Wednesday, September 25, and
these will be broadcast every Wednesday eve-
ning from 8.15 to 8.30 p. m., Chicago time, in
order to acquaint the general public served by
SAN FRANCISCO, CAL.—Back from a 12,000-mile
WCBM with the merits of the instrument.
auto tour in the course of which he visited the
As President Kordick put it, "We intend to
band manufacturing centers, E. J. Delano was demonstrate the Octofone to the public through
inclined to take a hopeful view regarding the
this station. On our time there will be some
coming business in band and orchestra instru- vocal selections, but the idea is to let the public
ments. He said that in Chicago he made a
hear the Octofone's tone quality and see what
sale for Sherman, Clay & Co., disposing of their
it can do. It is really an enlarged ukulele with
$10,000 Guarnerius to a violin collector.
much more tone power and wider musical range.
In Rlkhart, Cleveland and Grand Rapids Mr.
It can be tuned and played just like a uke, and
Delano met many members of the band instru- used with the same music, and anyone who
ment manufacturing industry, and he returned
knows the ukulele can just as readily play the
home practically convinced that leading thea-
Octofone, but get much more musical enjoy-
tres throughout the country will continue to
ment out of the performance. We are getting
find it necessary to employ bands and orches-
orders for the Octofone from the most unex-
tras, as they have done in the past, before the
pected places—places far off from any trans-
advent of the talkies. There has been a cer- portation line as well as in big cities and little
tain depression in this regard, but Mr. Delano
towns. We find that wherever it has been in-
expressed the belief that this is only tempo-
troduced it has become immensely popular."
rary and that conditions will improve.
Mr. and Mrs. Kordick intend to sail on Janu-
In regard to the work done by the California ary 11 on S. S. "Franconia" from New York
bands at the national contest held in Denver for a five months' trip around the world. While
last June, Mr. Delano is very enthusiastic, es- it will be in one sense a tour of recreation, the
pecially for the work of Modesto and Princeton
underlying idea is to investigate not only sales
school bands. He did not announce his own possibilities for the Regal line of instruments,
future plans, but no doubt he will become active
but to see what native music or musical instru-
in the music business before long.
ments in the many foreign lands to be visited by
Mr. Kordick can be adapted to the use of the
American public.
E. J. Delano Optimistic
Regarding the Future
Vega Co. Announces an
Interesting New Trumpet
The Vega Co., Boston, Mass., has just an-
nounced the Vega Triumphal, a new trumpet
for 1930, which will retail at $125 up. The
trumpet is equipped with two Vega mouth-
pieces, Vcgaloid mute, music lyre and a new
improved case.
Regarding this trumpet the Vega Co. states
the new improved "stream-line" trumpet is light,
balanced, and graceful in design. The counter-
sunk valve-top cap feature gives a speedy, accu-
rate and more comfortable fingering. This fea-
ture, in conjunction with the balanced design
facilities control, speeds up and smoothens tech-
nique, enables one to build up velocity of per-
formance and develops a smooth, rich, brilliant
tonal quality. Other features are new non-cor-
rosive nickel valves, single piston-guide, lower
valve action, lighter pistons and action, shorter
valve casings, third slide, with finger-hook (op-
tional), invisible. A change, two water keys and
hand-hammered one-piece bell.
Provide Test for Rudy
Wiedoeft Model Saxophone
In order to demonstrate the flexibility of
their Rudy Wiedoeft model saxophones, which
were placed on the market some two years
ago, Frank Holton & Co. have prepared what
is termed the "Acid test of a Saxophone."
The latest addition to the number of musical
This test comprises eight thematics written
instruments to be brought to public attention
An involuntary petition in bankruptcy has by Rudy Wiedoeft, and representing passages
through the medium of the radio is the now been filed in United States District Court in
which, he states, even he could not play per-
well-known Regal Octofone, made by the Regal
Cleveland against the Bedford Music House, of
fectly until he secured the saxophone which
Musical Instrument Co. of Chicago. President
710 Broadway, Bedford, O., by the Cleveland bears his name. The thematics have been
Krank Kordick announces that his company lias
Distributing Co., Erner Electric Co. and Bruns- printed on cards and distributed among Hol-
completed arrangements with Station WBP.M, wick-Balke-Collender Co. Total amounts listed ton dealers, and are said to be very effective
whose studio is in the Wrigley Building, Chi- as owing petitioners amount to $8,989.54.
in dosing a sale.
Regal Octofone to Be Fea-
tured in Radio Programs
Ohio Concern Bankrupt
Every Day You Hear
More About %
WOUND VIOLIN STRINGS
It is not "high pressure" advertising that
is doing it. It is "conversational adver-
tising." The most powerful kind because
it comes from the satisfied user whose
word is final. This is truly creating a
demand and is the greatest factor in
building more sales and repeat customers
for the dealer. If you do not handle the
LEEDY line—ask the dealer who does.
He will corroborate our statements. Why
not add LEEDY to your present lines.
It will bring you more business.
Have you seen these "attention getters":
The "Roll-Off"—"Drum Topics"—and
our Catalog "R"?
'. Co Jit c.
Palmer St. and Barth Ave.
Indianapolis, Indiana
U-S-A
A NEW NUMBER
Number 270
Aluminum Wound
Violin A String
(Pat. Sept. 18, 1923—License No. ISO)
Packed straight in the famous
HERMETICALLY SEALED PACKING
Finest quality aluminum wire wound on
Swedish system steel music wire. A fine
string with a rich quality of tone. Each
string in an individual tube. No heat or
moisture can reach the string.
V. C. Squier Company
Battle Creek, Michigan
Order now from your jobber
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
66
Musical Merchandise Section of The Music Trade Review
By the Way
(Continued from page 57)
the season—a most impressive array. These
pictures, he informed me, represented the first
crop of business following the installation of a
new selling plan which involves some original
ideas and which enables him to sell high-grade
BAND
INSTRUMENTS
REBUILT
REPAIRING and PLATING
Have Your Old Instruments Made
Like New at a Nominal Cost
25 Years Rebuilding and
Plating Band Instruments
Manufacturers of Metal Accessories
American Plating & Mfg. Co.
20 E. Cullerton St.,
Chicago
instruments at retail in wholesale quantities.
My enthusiasm reached high pitch. Here was
a real story, in fact, several stories, and a batch
of excellent pictures to illustrate them. I got
out my pencil and started to make some notes.
"Put away your pencil," said my friend. "I
am sorry, but none of this is for publication. I
told you about it because I knew you would be
interested in it personally, but I must ask you
to keep everything I have told you confidential."
"Why the sudden change of heart?" I asked
him. "You have always been liberal in giving
me permission to print anything and everything.
Are you, by any chance, saving your story for
some other magazine? If you are, I'll never
smoke another one of your cigars."
"No," he said, "there is nothing like that in
my mind. The fact is, I am tired of digging
up ideas and prospects for competitors who
don't seem to be able to dig their own bait and
find their own ponds to fish in. Most of the
bands and orchestras that are represented in
those pictures are still in the beginning stage.
My sales force started them and keeps them
going. A band like one of these is not finished
from the selling standpoint until it is a going
organization—and then it is anybody's property,
and I'll take my chances on the subsequent busi-
ness, but if I should release the information at
this time, inside of two weeks, forty-leven deal-
OLIVER DITSON CO.
BOSTON, MASS.
ers would be besieging those towns with all
sorts of propositions in an endeavor to get
some of the business that we have started. That
would be ruinous, if for no other reason than
that the cut-price element would enter at once.
"I would be glad to have other dealers use
my plans, but not my prospects. There is still
plenty of unworked territory in this section, and
if every dealer would concentrate his efforts on
unstaked claims instead of trying to horn in on
the other fellow's business by price-cutting, the
industry would be a lot better off and the
market would not suffer as it does in some sec-
tions from the prevailing idea that retail prices
are simply arbitrary figures from which to figure
discounts."
••....-
And that's that story.
The Bristol, Tenn., store of the Clark-Jones-
Sheeley Co. was badly damaged by fire which
swept through the business section of that town
recently.
"Fine Old Violins"
We have just received from abroad an
unusually interesting collection of medium
priced old violins—Italian, German, Bo-
hemian, Austrian and French makes.
Dealers Write
For Description and Prices
FERRON & KROEPLIN
306 South Wabash Ave.
Banjos * Mandolutes
Guitars * Ukuleles
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
Supreme in String Instruments
Since 1864
Sixty Years of Experience go into
the making of each WEYMANN
string instrument. Sixty years of
constant striving for improve-
ment, until today WEYMANN
instruments are outstanding in
the string field.
H.A.WEYMAMN
Chicago, IH.
Gold Medal
Strings
for musical instruments
Gold-plated Steel and Wound Strings
Gibson Musical String Co.
ESTABLISHED 1834
Belleville, N. J.
LYNBROOK NU-ART BANJOS
(Registered United St.ilcs Patent Office)
10th & Filbert Streets
Philadelphia, Pa.
The Most Marvelous Toned Banjos on the Market
A
C. F. MARTIN & CO., Inc.
LSO MANUFACTURERS OF THE CELEBRATED NU WAY BANJOS,
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
10 Mclro.se Street
ALBERT HOUDLETT & SONS, I n c .
Brooklyn,
\ . Y.
E s t . i h l i s l i t <1 IS*
NAZARETH, PENNA.
Established 1833
Makers of the original MARTIN GUITAR
Guitars, Mandolins and
Ukuleles in many styles
Send for illustrated catalogue
DURRO
VIOLINS, BOWS
STRINGS
and
STEWART
BANJOS, MANDOLINS
GUITARS
Elkhart, lnd.
1/ \
is foremost in
Reed Instruments
arul Accessories *-*
In Canada-
~ "Write US fOl* OUI
f/6fyi»igeSt.,%n>nto dealer's proposition
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
Black
Diamond
Strings
The World's Best
National
Musical String Co.
New Brunswick, N. J.

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