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Musical Merchandise Section of The Music Trade Review
Two New Banjo Models
by Ludwig & Ludwig
Two new banjos have just been added to the
Ludwig & Ludwig banjo line which the com-
pany expects to make a profound impression
in banjo circles and in the trade. One is the
new Columbia tenor banjo, to retail at $32.50
without case. In giving the details of this un-
usal instrument, which they state offers "amaz-
ing value in a low-priced banio," Ludwig &
Ludwig recommend as an ideal instrument for
New Columbia Model
the beginner or amateur, since it has a profes-
sional scale, a tone of distinctive character and
plenty of volume. This new Columbia model
has a high-pressure metal fliredge, self-center-
ing counter hoop, and twenty-six top tension
brackets, with planet four-to-one gear pegs.
The neck is of American walnut and the resona-
tor is walnut.
The other new banjo is the Ace. It is to
retail at $112.50, and Charles McNeil, who heads
the Ludwig & Ludwig banjo staff and is widely
known as a leading orchestral player, is credited
with having designed this Act banjo as the re-
sult of a lifetime experience as a banjo soloist.
Describing the instrumentfi he says: "In design-
ing this banjo I have tried to profit by all the
mistakes of my predecessors. I have tried to
eliminate all overtones and produce a banjo
that has a crisp, snappy tone and plays easily
'—one that responds instantly to a light or heavy
stroke. I wanted to have the tone pop out
like a pistol shot."
Samuel Buegeleisen Home
From European Tour
Samuel Buegeleisen, well-known and enter-
prising head of Buegeleisen & Jacobson, New
York, jobbers of musical instruments, arrived
home the middle of last month from an exten-
sive tour of European countries where he looked
over the market very carefully and also estab-
lished several foreign agencies for the Rol-
monica, of which he is the exclusive wholesale
distributor.
To a representative of The Review, with that
usual twinkle in his eye, Mr. Buegeleisen said:
"And I have something in mind whkh is going
to be mighty good for the music merchants
for Fall. I made a very careful study of the
manufacturing market in Europe and found
several products which are new about which
the trade will hear later. As far as the Rol-
monica is concerned, it is becoming just as
popular in Europe as it is in this country and
T can see nothing but a wonderful future for
it. In fact its popularity reaches to the four
corners of the earth. We have had a large
sales force in Oriental countries as well as
throughout the United States and Canada and
now the European countries are keeping us
busy filling orders. The demand for it here in
the United States has gone far beyond our ex-
pectations and the Summer months of June and
July showed a remarkable increase in the sales
of this product. I feel quite confident that we
are in for a very busy Fall season and I urge
dealers all over the country to prepare for a
busy season." •
The Klingman-Kelsall Music Co., Louisville,
Ky., has changed its name to Kelsall Music Co.
Band-Minded Dealers
Make Big Profits
September! School Days!! They're just around the corner.
Thousands of boys and girls will be anxious to win places in
the School Band. There'll be new instruments to provide and
band music to supply. And there'll be opportunities aplenty
for the band-minded music merchant to earn handsome profits.
Investigate your customer list. Surely you'll find young folks
who could be sold on the idea of playing a wind instrument in
the school band or orchestra. Be band-minded. Show them
the fun and thrill and opportunity for trips with the athletic
teams—picture the popularity that will be theirs with a musical
training—and give them the inspiration to turn this training
into financial assistance at college.
If there is no school band in your community, start the ball
rolling with the mothers and fathers or with the business men
of the city. We'll help you. Buescher trained organizers will
help you put the school bands across.
It's simply up to you to grasp the opportunity awaiting you in
your community. The Buescher Company will back you to
the limit—will assist you in organizing a band—will furnish
sales and advertising helps for the nationally known Buescher
True-Tone Band and Orchestra Instruments. Write today for
the Buescher dealer plan, for catalogs, prices, discounts. There's
no obligation. Act now for bigger business—Bigger Profits.
Buescher Band Instrument Co.
5018 BUESCHER BLOCK
ELKHART, INDIANA
^ _ t TrueQbne
Band and Orchestra
INSTRUMENTS
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