Music Trade Review

Issue: 1929 Vol. 88 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY, 1929
Through an ingenious,pat-
en ted mechanis m , tlie
Capehart Orchestrope does
more than has ever been
possible before in a com-
mercial instrument.
JYFOW—for the first time
•^ * in the industry
—a Complete Line!
It plays 56 selections—28 records on
both sides, playing and turning them
automatically and continuously; a four
hour program without repetition. And
it plays 2 1 hours a day, if desired,
without requiring a moment's atten-
tion. The TONE is brought through
three stage's of audio amplification and
an electro dynamic speakr
are amazed at its lifelike quality.
Volume adjustable from a whisper
to the intensity of a full orchestra.
ARISTOCRAT MODEL
jk cabinet of exquisite design and finest
orkmanship for use in clubs and homes.
Will adorn the finest surroundings.
Add *2OOO to *5OOO
a month to your Profits
F
AUDITORIUM MODEL
Recommended for public auditoriums,
dancing academies, in fact any place
where a great amount of volue i:-
desired and excep-
tional tone quality
required.
XTRA volume, at a big profit,
added to your present Business.
That's the opportunity which the
Capehart Orchestrope brings you.
Business needs music. Wherever you find
an establishment that can afford an or-
chestra, they'll tell you that music pays!
It attracts new trade; it holds old customers;
it makes people spend more money.
Now, thanks to the Capehart Orchestrope
music is no longer an expensive luxury.
Even the smallest business can offer good
music to its patrons on a profitable basis.
The Capehart Orchestrope is the first and
the only instrument which fully meets
the requirements of this eager market.
A Large Market
Actual surveys reveal hundreds of thou-
sands of prospects for the Capehart
Orchestrope. It is suited to every char-
acter and class of establishment. To the
fine hotel or club which desires to create
a friendly, homelike atmosphere in its
public rooms; to the exclusive cafe which
wishes to supplement the music of an
orchestra for entertainment or dancing;
to restaurants, refreshment parlors, road
houses, drug stores or any place of amuse-
ment who may derive an actual*profit
from a coin box attachment. Many hun-
dreds of such establishments now use the
Capehart Orchestrope. They write letters
telling of as high as 75% increase in
business; of coin box receipts averaging
$25.00 per week and more!
A Valuable Franchise
The exclusive Capehart franchise is
already tremendously valuable wherever
it has been assigned. $2000 to $5000 a
month is positively not an exaggeration,
as records of Capehart dealers show. The
aggressive Capehart advertising campaign
in trade papers, consumer magazines and
direct mail is making that franchise more
valuable every day. Every type of assist-
ance is given to Capehart dealers. Actual
prospects originating from advertising are
turned over. And the dollar margin in
every sale leaves room for big profits.
Valuable territories are being rapidly
assigned. Perhaps you are the man we
want in your locality. Investigate!
THEfCABEfHART,
OUTDOOR MODEL
Designed and built primarily for amuse-
ment parka, chautauquas, auditoriums,
resorts and other enterprises requiring
huge volume. Absolutely fireproof and
weatherproof.
Mail the Coupon
Find out about the Capehart Orches-
trope and the valuable Capehart
franchise. The coupon brings full
details, entirely without obligation.
We'll show you what other dealers are
doing and the big profit that awaits
you in YOUR territory. Mail coupon.
CAPEHART AUTOMATIC
PHONOGRAPH
CORP.
FORT WAYNE, INDIANA
Capehart Automatic Phonograph Ccrp.
Wept. B4«:
F«- Wayne, Indiana.
Please send me, without obligation, descriptions of all Canehart
Orchestrope models and details of the Capeharl Dealer's Franchise.
ISame
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY, 1929
FAC TS!
ALD WIN'S dominant position in the Piano Industry is
based on very definite factors, which include:
1—Manufacturing superiority and efficiency of its model
factories.
2—Financial strength.
3—Complete line of pianos in the various price classes.
4—Fine distributing organization.
5—Distinguished record of past performances.
6—Effective sales promotion and publicity plans.
7—Presentation of famous Baldwin artists by radio broad-
casts and on the concert stage.
8—Ever-growing public appreciation of the quality of
Baldwin products.
Divisions
Cincinnati
New York
Indianapolis
San Francisco
Chicago
Denver
St. Louis
Dallas
I
T may not be good policy to single
out any work done by any particu-
lar manufacturer, but I cannot help
calling your attention to the wonder-
ful piece of publicity offered to the
people of America in behalf of the
piano by the Baldwin Piano Com-
pany in their half-hour on the radio
called "At the Baldwin." This not
only helps the Baldwin Piano Com-
pany, but I feel sure that it helps
every piano man in the country, be-
cause the publicity was designed to
show the value of the piano in the
home, and the Baldwin Piano Com-
pany surely deserves our thanks for
an outstanding piece of work done
during the past year.—From the An-
nual Report of President C. D. Bond,
of the National Piano Manufacturers'
Association, read at the Convention
held in Chicago the first week in
June, 1929.
,
>
Entered
as second-class m a t t e r Sei)teml>er 10, 1X42, at llie post office at N e w
Choose Your Piano as the Artists Do
Y o r k , N . Y., u n d e r the act of C u n g r t s s of M a r c h 3, 1879.

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