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61
Musical Merchandise Section oi The Music Trade Review
Flanner-Hafsoos Go. Finds
Guitar Students Secured
Consumers Are Opposed to
Small Goods Demand Big
Resale Price Maintenance
by South Seas Studio
WASHINGTON, D. C , June 3.—Resale price
maintenance is opposed by a majority of con-
sumers, it is indicated by a survey which has
been made by the Federal Trade Commission
in connection with its investigation of resale
price maintenance.
In an effort to secure the viewpoint of the
general public on this question, the commission
sent questionnaires to a large number of people
in every walk of life. Analysis of the replies
shows that 72.3 per cent of the persons ques-
tioned are opposed to price maintenance, while
less than 25 per cent anticipated any definite
benefit from its operation. Consumers in the
agricultural sections appeared to be more op-
posed to price maintenance than those in the
cities, approximately 80 per cent of the farmer
consumers questioned disapproving price main-
tenance while in the cities approximately 57 per
cent of the replies were in opposition.
The most frequently named benefits antici-
pated from price maintenance were standard-
ized quality and reduced prices, while definite
injuries were feared if resale price maintenance
contracts were made legal by 58 per cent of the
consumers replying.
GEIB & SCHAEFER COMPANY
Established 1899
MANUFACTURERS OF SUPERIOR
QUALITY
MUSICAL INSTRUMENT CASES
and
PORTABLE
PHONOGRAPHS
1751-1757 NO. CENTRAL PARK WE.
HUMBOLDT PARK STATION
CHICAGO, ILL.
MILWAUKEE, WIS., June 3.—The South Seas
Studio, organized for the purpose of giving les-
sons on Hawaiian instruments and operating as
a subsidiary of the Walker Musical Exchange
here, has succeeded in acquiring 300 students
since the first of February, according to Al
Schutz of that concern. "We already have
done about $6,000 worth of business," said Mr.
Schutz, "and we feel satisfied that we will have
continued interest.
We specialize in the
Hawaiian guitar, turning out students every ten
to twenty-five weeks. They take the lessons
until they learn to play the instrument, of
course."
The plan of operation of the South Seas
Studio is as simple as most successful projects
usually are. The "teachers," and members of
the firm, are Al Price, who plays a steel guitar,
M. L. Moran and Al Schutz who play Spanish
guitars. They advertise their school by radio
broadcasting and also by broadcasting through
a loud speaker from the store. Students inter-
ested come in and are booked according to con-
tract. The price of the instrument used is in-
cluded in the course, Mr. Schutz explains.
As an added feature the store has a booking
office, from which various orchestras, acts and
the like are sold to lodges, business groups, or
anyone wanting high-class entertainment.
The Pen Mar Music Stores, Inc., 15 East
Washington street, Hagerstown, Md., has been
incorporated with capital stock of $100,000, di-
vided into 1,000 shares of preferred stock of
$100 par value and 1,000 shares of common of
no par value. The incorporators are Elmer [.
Kinford, James F. Bird and Dewey T. Edwards.
MILWAUKEE, WIS., June 1.—The Flanner-Haf-
soos Music House, Inc., had an elaborate dis-
play of Conn band instruments at the Wiscon-
sin School Band tournament held at Stevens
Point which resulted in some substantial sales,
F. F. Planner reports. A. J. Nicmiec, manager
of the band instrument department of the Flan-
ner-Hafsoos concern, reports that there is a
bigger demand than ever for standard makes
of second-hand instruments. The E-flat alto
saxophone is an especially good item for sec-
ond-hand business, according to Mr. Niemiec,
and trumpets are also selling exceptionally well.
The entire line of string instruments handled
by the Walker Musical Exchange is selling well
at this time, according to A. S. Arnstam, of
that concern. The higher-price string instru-
ments, Gibsons especially, are exceptionally
popular, Mr. Arnstam reports.
The Ciarratt & Ruth Music Co. will be
opened at 304 West Church avenue, Knoxvillc,
Term. A complete line of all kinds of musical
instruments and radios will be carried by this
new establishment.
Elhhart, Ind.
is foremost in '
Reed Instrurnents
and Accessories ~~
In Canada-
" W r i t e US for OUT
dealers proposition
Consult the Universal Want Directory of
The .Review.
"Why I Own a
1
B €t D 'SILVER BELL BANJO"
A short advertisement with selling facts which we had
in several publications, created considerable favorable
comment
PRESTIGE, STANDING and VALUES
Count as much as ever in Merchandising and Selling.
The consumer—the ultimate purchaser is the one whose
final O. K. is best for all concerned
THE BACON BANJO CO., INC.
GROTON, CONN.