Music Trade Review

Issue: 1929 Vol. 88 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
58
H. G. Lomb Re-elected
(Concluded from page 57)
usual high type of playing.
^
A report on the industry's slogan "The'"Rich-
est Child is Poor Without Musical Training,"
was given by D. M. Dixon of the Music In-
dustries Chamber of Commerce. He stated
that a committee has been formed to exploit
the slogan and stressed the importance of all
units in all branches of the music industry to
start at once in the most widespread possible
exploitation.
In respect to the nation-wide effort to put
across the new slogan Mr. Dixon showed a
placard of a symbol that has been designed to
represent all major categories of instruments
for the use of associations as well as members
of the trade which can be used in all forms of
advertising, publicity and merchandising matter.
The Music Industries Chamber of Commerce
has also prepared a number of accessories em-
bodying the symbol which can be used for let-
terheads, direct by mail literature, local dis-
play advertising, rubber stamps, and dis-
play cards including window displays, counter
displays. As this material can be used with
great advantage by the retail trade, it was sug-
gested that the manufacturers urge their deal-
ers to get behind and use the slogan for all
promotional work.
Among other things discussed was the new
tariff bill, and it was decided that the changes
proposed would be beneficial to the American
industry. The Association also adopted the re-
port of the committee on the standardization
of guitars.
All officers were unanimously reelected as fol-
lows: President H. C. Lomb, vice-president H.
Kurhmeyer, secretary-treasurer, Alfred L.
Smith.
Joins Memphis Store
C. O. SchafTer recently joined the staff of
Saul Bluestein's Melody Music Shop of Mem-
phis, Tenn., as instructor on 1 eed instruments.
Now is
the Time—a
—to plan your sales, that's why we had the trades
convention. The snappy new Vega Banjo Models
were the hit of the show and the wide range of prices
which give you the most profitable line of sales was
an attraction for every dealer.
The amazing values in the "N" Special Banjo
outfit at $50 and the rich, artistically engraved and
hand-colored Vegaphone and Vegavox models stim-
ulate your sales with the finest kind of prospects.
Vega — Banjos, Guitars, Trumpets, Trombones,
Saxophones, Clarinets, Violins, bring to the dealer
the most complete sales opportunity for
the coming season. Vega Quality
stands foremost; in style, construction,
price and every sales appeal.
Write now for our
Dealer Proposition !
The VEGA Co
'"N" S p e c i ,i !
Banjo complete
with case, flan-
nel lined, is the
biggest v a l u e
ever produced in
banjos for
50
TRIUMPHAL TRUMPETS
—stream line design
—lower valve action
—lighter pistons and action
—shorter valves casings
—new non-corrosive nickel valves complete
with new "stream-line" case, 2 mouth-
pieces, mute and lyre.
get the details
Include These
True Tone Profits
in Your Ledger
During 1929 • • •
Piano, Phonograph and Radio Dealers,
there's always room in your ledger for more
profit figures. As profitable as was your
business during 1928, you are ever on the
alert for new ways to bet-
ter last year's total, without
increasing your overhead
materially. We have a
plan which will make this
entirely possible.
No
magic—no trick sales tac-
tics. Just steady, normal
sales effort from you.
Rapid Turnover
There's room in your store
for the Buescher line.
Band instruments do not
require floor space as do
pianos, radios, phono-
graphs. Band instruments
turn over rapidly, so your
profits are easier to earn.
Most of your prospects are
sold when they enter your
store.
Easy Sales
Exclusive patented features
—the easy fingering Saxo-
phone with its snap-on
pads — the split-no-tone
bell of the valve instru-
ments, that eliminates the
snorty, blarey tone—the
Buescher air passage con-
struction, the correctly pro-
portioned
tubing that
makes these instruments
speak with an evenness of
tone and accuracy of tune
unequalled in any other
make.
These features,
which only Buescher can
offer, are what make Bue-
scher Instruments easy to
sell.
161 Columbus A v e n u e
Dealer Helps
BOSTON, MASS.
Buescher has spent hun-
dreds of thousands of dol-
lars helping dealers sell
band instruments. In 1929
an average of 25 million
magazines a month will
carry the message of
Buescher superiority be-
sides thousands of cata-
logs, folders and displays
to help our dealers make
new profits.
Guitarists want
the most perfect-
ly made instru-
ments. In the
Vega Mahogany
model you have
this at
$40
Easy to Play—Easy
to Play
Make this extra space a profit earner with
the easy to sell Buescher True Tone line.
Be one of the extra profit dealers for 1929.
You'll find our dealer plan interesting and
attractive. Write today for full details.
Buescher Band Instrument Co.
Buescher Block—Elkhart, Ind.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
59
Musical Merchandise Section oi The Music Trade Review
Chicago High School Wins Trophy in
National Band Playing Tournament
X T I C H O L A S SENN HIGH SCHOOL, Chi-
cago, won the grand trophy at the Na-
tional School Band Contest in Denver, Col, on
May 23, 24 and 25, with Modesto High School
of Modesto, Cal, second, and Emerson High,
of Gary, Ind., third. The Chicago school won
first place in Class A among a list of eleven
entries in that class, the judges agreeing that
the winning school had proved a worthy suc-
cessor to Joliet High's band, which won the
national trophy three times in succession.
The Denver meet was an unqualified success
from every viewpoint, according to the pro-
moters of the contest. Twenty-five of the fin-
est school bands in the country competed, their
performances were marked by an evenness and
finish that evoked the admiration of the judges,
and public interest in the contest was of the
keenest. The final play-off was the largest in
tlie history of the national meets, according to
C. M. Tremaine, director of the National Bu-
reau for the Advancement of Music, who said
that 7,000 persons had jammed Denver's audi-
torium to hear the playing of the six bands to
which the contest had narrowed down.
The other winners in the finals in Class A
were: Thomas Jefferson High School, Council
Bluffs, Iowa, fourth; Sterling High School,
Sterling, Colorado, fifth, and Marion High
School, Marion, Indiana, sixth.
The Class B trophy was won by Boys' Voca-
tional School, Lansing, Michigan, from a field
of fourteen entries. Belvidere High School,
*p
8&Z
WITH
EDWARD LLEWELLYN
Solo Trumpet, Chicago
Symphony Orchestra
T
HE Hokon Revelation
T r u m p e t in the
Llewellyn Model is equally
phenomenal in a short
counter demonstration or
ten day trial. At once so
easy playing that o n e
never wants to lay it down.
So even toned and so
lightning fast that one
never tires of his job.
If rite for the interesting
story of the Llewellyn
Model.
Belvidere, Illinois, won second place, and
Princeton Joint Union High, Princeton, Cali-
fornia, which won third place last year, re-
tained their position this year. The other win-
ners in this class were: Hobart High, Hobart,
Indiana, fourth; Wasatch High, Heber City,
Utah, fifth, and Cyprus High, Magna, Utah,
sixth. Lansing's school, this year's winner of
first place, finished second in the 1928 national
meet, St. Mary's Industrial School, Baltimore,
taking first place in that contest.
While the total of competing bands in the
Denver contest was only two under the total
that took part in the national meet in Joliet,
Illinois, in 1928, it was considered a remark-
able showing that twenty-five bands should
have been represented in a contest as far West
as the Rocky Mountain metropolis. Another
notable feature of the contest was the increased
instrumentation, the Chicago high school band
having 120 pieces.
The solo contests on the various band instru-
ments were conducted by A. R. McAllister,
president of the National School Band Associa-
tion, and director of the Joliet High School
Band, and the awards of trophies and medals
were made by C. M. Tremaine.
Commenting on this, Mr. Tremaine said: "The
striking thing in this year's contest is that the
winning band had 120 pieces, and in the first
six bands in Class A all were 100 per cent on
instrumentation, that is, a minimum of seventy-
two pieces. Throughout the entire list I no-
ticed a distinct increase in instrumentation in
both Classes A and B, and this fact, together
with the apparent advancement in the stand-
ards of program and rendition, strikes me as
highly significant."
The Competing Bands
The full list of competing bands, all of them
winners in their respective State contests held
prior to the national meet, together with their
respective conductors, is as follows: Class A—
Chicago, two bands, Capt. A. R. Gish and J.
H. Barbash; Marion, Ind., C. R. Tuttle; Coun-
cil Bluffs, la., Lee M. Lockhart; Amarillo, Tex.,
Oscar Wise; Gary, Ind., H. S. Warren; Min-
neapolis, Minn., William Allen Abbott; Grand
Junction, Colo., A. L. Strong; Montrose, Colo.,
Loyde Hillyer; Canton, S. D., G. C. McClung;
Portland, Ore.; Salt Lake City, Utah, A. R.
Overlade; Modesto, Cal., Frank M. Mencini.
Class B—Belvidere, 111., Clarence F. Gates;
Scottsbluff, Neb., Leo W. Moody; Hobart, Ind.,
William Revelli; Lansing, Mich., King Stacy;
Cleveland, Okla., George W. Sadlo; Felicity, O.,
BAND
INSTRUMENTS
REBUILT
REPAIRING and PLATING
Have Your Old Instruments Made
Like New at a Nominal Cost
FRANK H O I / I O N &
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364 Church Street
Elkhorn, Wis.
25 Years Rebuilding and
Plating Band Instruments
Manufacturers of Metal Accessories
American Plating & Mfg. Co.
20 E. Cullerton St.,
Chicago
Americans
Greatest
1. D. Naylor; Minneapolis, Kans., E. Thayor
Gaston; Oberlin, Kans., H. Richardson; Pali-
sade, Colo., Cleon E. Dalby; Albany, Ore.,
William P. Nicholls; Magna, Utah, M. W.
Strong; Heber City, Utah, J. Dickson; Clay
Center, Neb.; Princeton, Cal., E. P. Alewyn;
Waterville, Me., Mrs. Dorothy Marden.
The Judges of the contest were: Will Ear-
hart, Pittsburgh, Pa.; Edward W. Morphy,
Madison, Wis.; N. De Rubertis, Kansas City,
Mo.; Captain Charles O'Neill, Quebec, Canada;
Carl Busch, Kansas City, Mo.; A. A. Harding,
University of Illinois, Champaign, 111., and
Henry Sachs, Denver, Colo.
The competing bands were judged on their
playing of one required composition and one
permissive number to be selected from a list
of twenty compiled by the Committee on In-
strumental Affairs of the Music Supervisors'
National Conference. The assigned composi-
tion for Class A was "A Chant from the Great
Plains," by Carl Busch, and for Class B, "Two
Oriental Sketches," by Burleigh. Each band
played four numbers in all, the first a warming-
up march not judged, and the fourth a well-
known number for playing in unison with other
bands in its class.
While, as might be expected, the judges were
critical in their estimates of the playing of the
bands, they found a great deal to commend in
the performances and their comments noted
many excellences, including praise for "spirited
and clean-cut performance," at times "brilliant
reading," "effective tone quality," "high degree
of accuracy," "correct interpretation," "satis-
factory intonation," "careful regard for dy-
namics," "fine drilling" and "excellent disci-
pline."
Here's
the
New
Ludwig
Catalog
It's the most
complete cata-
log we h a v e
e v e i issued.
88 pages, 16 in
full color.
Two New Sales Builders
Why not let the Ludwig Promo-
tional Work build sales for you?
The new Super-Sensitive Drum
is shown in Catalog 29-A. It will
help you cash in on the tremen-
dous popularity of this new drum.
The Ludwig Ban joist
The Ludwig Ban joist will soon
announce our new Ace Banjo to
Banjoists everywhere.
Order
your Ace now ahd be ready for
the demand. It's going to prove
popular with banjoists, because
it's the best banjo we have ever
built.
Write Dept. T-3F
Ludwig & Ludwig
1611-27 North Lincoln St.
Chicago, 111.

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