Music Trade Review

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Musical Merchandise Section of The Music Trade Review
Accessories Ass'n
Holds Convention
(Continued from page 54)
National Bureau for the Advancement of Music,
and an extract from the annual report of the
Bureau on fretted instrument promotion is
attached to this report.
Most of the members have continued to make
extensive use of the credit service of the Music
Industries Chamber of Commerce, apparently
relying upon it to a large extent for their
credit information. Many members also are
collecting their bad accounts through the col-
lection service of the Chamber. Fur detailed
information concerning the credit and collection
services, members are referred to that part of
the report of the Assistant to the General
Manager covering ihe Credit and Collection
Department.
In the special service operated by the Cham-
ber for this Association giving information on
jobbers, there have been 27 requests for infor-
mation during the year.
Monthly statistics of production have been
gathered and the usual charts distributed to the
co-operating members.
The Committee on Standardization, of which
Mr. H. C. Lfiiiib is Chairman, continued to be
active. Mr. Lomb will make his own special
report.
Two new committees were appointed during
the year, one on the development of export
trade and the other on import. The chairman
of these committees will present special reports.
This Association is one of those which origi-
nated the idea of a slogan for the music industry
and made it possible through special financial
appropriations to the Music Industries Chamber
of Commerce for this purpose. An extract from
the annual report of the Secretary and General
Manager of the Chamber covering the slogan
campaign was presented.
WARNING
Wholesalers, dealers and cus-
tomers should refuse to han-
dle or have anything to do
with accordions or other
musical products bearing in
any form or combination the
name "SOPRANI" unless
they are certain that such
product is marketed through
SOPRANI, INC., headquar-
ters, Seattle. The genuine
SOPRANI is fully protected
in the U. S. A., Canada and
Mexico through proper copy-
rights and those ignoring this
warning will be prosecuted
to the full extent of the law.
The subject of promotion of fretted instru-
ments was next introduced by Kenneth S.
Clark of the National Bureau for the Advance-
ment of Music, who gave an inspiring talk on
the work that was under way to promote a
Summer campaign among camps and play-
grounds for the purpose of stimulating self-
expression. In this connection he pointed out
that the National Bureau for the Advancement
of Music is issuing a booklet on fretted instru-
ment orchestras which will act as a guide to
procedure on organizing and maintaining en-
sembles of banjos, mandolins, guitars and other
plectrum instruments.
He also spoke on the question of introduc-
ing fretted instrument playing into the schools
and suggested that the schools be reached
through the ideal form of fretted instrument
playing by building up a symphony ensemble
to demonstrate the highest type of playing. He
also suggested that the various publishers and
arrangers prepare proper instruction music for
the schools in order to stimulate interest.
He was followed by C. M. Tremaine of the
National Bureau for the Advancement of Music
who said there was a large market for this type
of instrument which can be developed through
proper promotional effort.
"We have found that the secret of this pro-
motional work is to utilize the forces that are
available, and finding agencies that are natur-
ally interested in promoting music," he said.
"In selecting these groups the promotional
work is not wasted, for it is carried on by its
own momentum for it has a direct interest to
the group, such as women's clubs, music super-
visors, etc. Mr. Tremaine explained how the
Bureau has worked with various groups, and
the campaign that is planned to enlist thest
agencies for the purpose of stimulating self
expression in playing instruments.
G. F. Chapin, member of the committee oi
the American Guild, stressed the importance of
assisting the fretted instrument teachers and
suggested that consideration be given the re-
quest of the American Guild for the support of
forming a fretted instrument orchestra to tour
the country, and give de«K*tb&t-rK'ti«rt+s -\<-f R« ««-
The Dealers' Line
Y
ORK is called the dealers' line of Band Instru-
ments because of the principles upon which the
policies of the House of York are based.
We know that we cannot profit unless our dealers do,
and in all our advertising and sales literature, this
fact is kept in mind. Direct factory competition is a
thing unknown to the dealer who stocks and pushes the
York Line. And the quality of York Instruments,
maintained through nearly half a century of manu-
facturing, is a credit to any store.
Wanted—Dealers in
Territory Now Open
n p H E R E are still some choice territories open, and if we
are not adequately represented in your city, we solicit
your inquiry. If you are the kind of a dealer who regards
consumer satisfaction as a factor equal in importance to
immediate profit, you are the sort we want- and we have
an interesting proposition to make you.
Write for Literature and Details
HARRY BO WEN
Attorney for SOPRANI, Incorporated
2208 Fourth Avenue
.. Seattle, Wash.
57
YORK BAND INSTRUMENT CO.
Makers of GOOD BAND INSTRUMENTS Since 1882
Grand Rapids, Michigan