Music Trade Review

Issue: 1929 Vol. 88 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JUNE 1, 1929
Edison Executive
Assumes New Duties
R. R. Karch Appointed Assistant to A. L.
Walsh, Vice-President of Thomas A. Edison,
Inc.—Will Work With the Jobbers
R. R. Karch, who has been associated with
Thomas A. Edison, Inc., for the past eleven
years, was recently appointed Assistant to A.
L. Walsh, vice-president of Thomas A. Edison,
Inc.
In his new position, Mr. Karch's major du-
ties will be to correlate the Edison Jobbers' ac-
tivities with those of the Edison factory, dvities
for which Mr. Karch is well fitted, through his
former work as general supervisor of the Edi-
son Distributing Corp., wholesale distributors
of Edison radios, phonographs and records.
Practically all of the fourteen branches of the
Edison Distributing Corp. were established
personally by Mr. Karch. From these fourteen
branches, located in important trading centers,
are now carried on this company's extensive
wholesale business in Edison products. While
supervising the activities of this large distrib-
uting organization, Mr. Karch traveled all parts
of the country, and acquired through intimate
contact, a thorough knowledge of the jobbing
problems peculiar to each section.
F. J. Heppe Recovered
PHILADELPHIA,
PA.,
May
27.—Florence
J.
Heppe, head of C. J. Heppe & Son, 1117 Chest-
nut street, who has been confined to his home
for the past month suffering from an attack of
heart trouble, is able to be up and about again
according to reports from the store and is
expected to be able to attend to business after
a few weeks' rest and recuperation.
Haddorff Piano Is Finding Favor
in Western Educational Circles
The Corval-
lis, Ore., High
School
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New Girls'
Polytechnic
School, Port-
land, Ore.
P O R T L A N D , ORE., May 28.—A significant
testimonial to the high standard of the Had-
dorff piano is witnessed by the selection of the
Haddorff Style "B" Professional Grand by the
new Girls' Polytechnic High School at Portland,
Ore., and the new Corvallis High School at
Corvallis, Ore. Both schools recently pur-
chased the Haddorff grand for use in their audi-
toriums.
The instrument finds favor for use in audi-
toriums for it is particularly well adapted both
in size and quality. The piano is just under
six feet in length and possesses not only a
rare beauty of tone but a'power of resonance
very unusual in a piano of this size.
I hese two recent outstanding sales have been
made by the Graham-Wells M,usic Co., of Cor-
vallis, Ore., to the Corvallis High School and
John H. Dundore, of Portland, Ore., to the new
Girls' Polytechnic High School in that city.
Merle K. Bennett Flying to Dallas
Chicago Public Schools in
to Attend Rotary Convention Group
Merle K. Bennett
and Mrs. Bennett
with group of
Wichita
Rotarians
who will go by
plane, to
Dallas
Convention
In the group above are: Merle K. Bennett, President of
the Wichita Rotary Club; John Kirkwood, President of the
Wichita Chamber of Commerce; Mrs. Merle K. Bennett,
Senator Henry J. Allen, Mr. Walter Beach, famous flier;
Mayor Frank Dunn, L. W. Clapp, President of the Park
Board of the Municipal Airport
ICHITA, KAN., May 25.—Merle K.
Bennett, head of the Adams-Bennett
Music Co., the largest local music con-
cern, is preparing to fly by plane to the Interna-
tional Rotary Convention in Dallas next week.
Mr. Rennett, who gets a great deal of pleasure
and recreation in flying, will be among the sev-
enty persons who will fly from Wichita to Dal-
las in ships all made in the Air Capital. This
will probably be the largest squadron of ships
ever to make a flight on a peaceful mission.
The planes will be equipped with sirens which
will announce their arrival over the different
W
cities enroute.
Miniature planes will be
dropped over the towns as souvenirs. During
the convention, the planes will be used to give
other Rotarians an opportunity to try out the
Wichita-made ships.
Foster Piano Go. to Close
The Foster Piano Co., Inc., which has been
a factor in the music trade of Troy, iN. Y., for
the past thirty years, will close its doors on
June 1, and the stock in the store of 283 River
street, will be closed up.
CHICAGO, IU.., May 25.—A demonstration of
group piano instruction was given by stu-
dents of the Chicago Public Schools at the
Studebaker Theatre, Thursday, May 23. The
success of this method of instruction was por-
trayed to the public on this occasion, and was
held under the auspices of the music depart-
ment of the Chicago Public Schools.
This department, which is under the direction
of Dr. J. Lewis Browne, announces that it
was enabled to increase the group piano classes
through the courtesy of the following piano
dealers who loaned pianos free of expense for
that purpose: Ampico Hall, Lyon & Healy,
Cable Piano Co., W. W. Kimball Co., Kohlcr
Industries, Kranich & Bach, Baldwin Piano Co.,
P. A. Starck Piano Mfg. Co., Gulbranscn Co.,
M. Schulz Co., Story & Clark Piano Co., Ru-
dolph Wurlitzer Co., Steger & Sons Piano Mfg.
Co.
Opens Novel Radio Section
CANTON, O., May 25.—George C. Wille & Co.,
which music and radio store recently moved to
larger quarters at Cleveland avenue and Sixth
street, will soon open a radio hall, which, ac-
cording to Mr. Wille, will be an innovation in
local radio merchandising. The salon will be
so equipped that every radio can be played
before it is sold, so that customers may select
their instruments according to their own whims.
Opening of the new salon will give the Wille
store the largest selling area for radio in this
section of the State. It will be some time be-
fore this new feature of the store will be avail-
able to the public. Air. Wille said.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
BOSTON OFFICE:
JOHN H. WILSOW, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 88
Cable: Elbill New York
A Worthy
Thought
ARK P. CAMPBELL, president of the Brambach
Piano Co., who some time ago made a trip to Hono-
lulu and who, en route to the Pacific Coast and re-
turn, visited music merchants in several of the leading cities of
the west, was particularly enthusiastic regarding the work being
done in introducing piano study and piano playing in the schools
of the country, and expressed his opinion that if such promotional
work had been started twenty years ago the trade would not now
be facing some of the problems that are before it. He reports
that piano merchants are deeply interested in school work and are
assisting it wholeheartedly in many localities. In Spokane, partic-
ularly, the music merchants are loaning pianos to schools for group
instruction work where funds are not available for the purchase
of a sufficient number of instruments, and the same move is being
considered in other cities, according to Mr. Campbell.
Here is something for piano dealers generally to consider. Many
will argue that the loaning of pianos will discourage school board;
from making appropriations for purchasing new instruments and
will become an abuse rather than a benefit. However, there are a
few Boards of Education with authority and funds sufficient to buy
enough pianos to meet all demands of group instruction classes.
If good used pianos are loaned for the specific use of such classes
and not for general school work, it would appear as though there
would be offered a definite incentive for the development of group
piano instruction.
1
Out June 8
Monthly
Magazine Issue
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No. 22
June 1, 1929
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JUNE 1, 1929
Parental Aid
HE recent launching of the Wisconsin School Band
Mothers Association in the Badger State is a new and
welcome development in school music activities that
should be encouraged and developed by all interests having to do
with the promotion of music in any way. The purposes of the new
Wisconsin organization are to aid in the promoting of music in
schools, assisting in the planning and carrying on of the State
School Band Tournament and to help raise funds for school band
activities generally.
Here we get at the root of the matter, for with the parents of
school youngsters actively interested in the development of musical
training in educational institutions, it is only a step to carry that
interest right into the home which, so far as the trade itself is con-
cerned, is the principal objective. With parent-teacher associations
ih existence throughout the country, it should only require a little
encouragement to have such bodies sponsor musical training.
A Woman Piano Salesmana&er Tells
Just How It's Done
The writer of the article took up piano selling as a
career and stuck to it so successfully that she is now
head of the sales department of a prominent western
piano house.
Taking a Musical Census to Determine
the Extent of the Market
Enlightening and valuable results obtained by a
Southern dealer through the medium of a local musical
census—Only eight per cent of the homes reporting
were without musical instruments.
If His Store Sign Is Alive the Dealer
Is Very Likely to Be Alive Also
The character of the store sign frequently reflects the
calibre of the merchant behind it, declares Willis Parker
and he offers some interesting and pertinent examples.
Building Public Confidence in the
Retail Radio Trade
How radio dealers in various sections of the country
are cooperating to the end of giving the purchaser a
square deal in value and service while still protecting
themselves.
The Musical Merchandise Section
of The Review
An attractive and original show window display is the
music merchants best publicity agent says Harry L.
Hunt—C. V. Buttelman has some more comments to
make on matters in and out of the trade.
IN ADDITION
Complete Accounts of the National Music Industries Conven-
tions and the Radio Trade Show and Conventions to be held in
Chicago Next Week.
Out June 8

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