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6
The Music Trade Review
Three New Artistic Models Are
Announced by Bremer-Tully Co,
JUNE 1, 1929
Gulbransen Go. Increases
Number of Directors
A. S. Wells, G. M. Gardner and Frank Dillbah-
ner, of Wells-Gardner & Co., Are Added to
Gulbransen Board
CHICACO, I I I , May 27.—Following the recent ac-
quisition of the plant and personnel of Wells-
Gardner & Co., radio manufacturers, a meeting
of the stockholders and directors of the Gul-
bransen Co. was held Monday, May 18, and the
number of directors was increased from nine to
twelve.
The three additional directors elected were
A. S. Wells, G. M. Gardner, and Frank Dillbah-
ner, president, vice-president, and secretary-
treasurer respectively of Wells-Gardner & Co.
The Gulbransen Co. has entered the ranks of
mass producers in the radio business through
taking over the assets, patent rights and per-
sonnel of Wells-Gardner & Co. Production is
scheduled ahead for the balance of the season
in a volume that will adequately supply the
needs of the great Gulbransen dealer organiza-
tion.
Three new models of Bremer-Tully radio receivers. 1, Model 81, AC; 2, Model 80, battery oper-
News of the widespread radio operations of
ated; 3, Model 82, AC
the company has resulted in a favorable reac-
f
s
~JT HE Bremer-Tully Mfg. Co., Chicago, lias larly attractive walnut cabinet 49 inches high tion from every section of the country. Job-
•*• entered the new radio season, so to speak, and equipped with a Bremer-Tully ten-inch bers and dealers have already indicated their
with three particularly attractive models of the super-dynamic speaker, listing at $200, and the interest in the new Gulbransen radio set-up in
season, including two for AC operation and one model 81 also in an attractively designed cab- a very gratifying way.
for battery operation. This latter model is par- inet equipped with dynamic speaker and listing
The company announces that its radio will
ticularly interesting inasmuch as it reflects the at $164.
be a screen-grid, nine-tube set, known as the
confidence of the company in the possibilities
Both AC sets are equipped with same im- "Nine-in-Line." The set will use No. 245 tubes
of the battery set, and quite as much attention proved chassis employing a perfected, tuned, in push-pull, will have ten-inch dynamic speak-
has been given to the design as to the design- neutralized and shielded circuit having three er operated through extra high quality audio
ing of the AC models.
stages of radio frequency amplification, detec- system. So sensitive is the set, announces the
This battery set, known as model 80, pos- tor and push-pull audio. Number 227 tubes are company, that distant reception is limited only
sesses all the latest Bremer-Tully refinements used in all stages except the second audio, by static, controlled by a unique dual range
and is said to measure up to AC sets in per- which is equipped for the new 245 tube.
switch. Advanced double primary circuit gives
formance. It employs a perfected, tuned, neu-
The entire new line will, of course, be on dis- equal efficiency on high waves and low.
tralized and shielded circuit, having three stages play at the show in Chicago.
A phono-radio switch, operated by the same
of radio frequency amplification, detector stage
knob as AC switch (patent applied for), in-
and two audio. The four tuned stages are op-
stantly converts Gulbransen Nine-in-Line into
erated by a single control with trimmer control
a high-power electric phonograph amplifier for
in the antenna stage for fine tuning. There is
use with electro-magnetic pick-up, which is per-
also a volume control and the instrument is
manently plugged in, without adapters or other
provided with an illuminated luuing scale.
F. A. D. Andrea, Inc., prominent radio man- makeshifts.
The console type cabinet is of walnut, com- ufacturers, have announced some important ex-
The Gulbransen radio, it is averred, will be
pact in design and provided with a compart- pansions in the personnel of the company, and competitively priced and will carry with it an
ment for batteries. The battery model is listed particularly in departments charged with the attractive merchandising plan as is to be ex-
at $89.50, less tubes.
duty of maintaining contact with the public and pected from an organization that has had the
The AC sets are the model 82 in a particu- the dealers. In carrying out the new program, experience with dealers and jobber outlets,
William C. Heaton, a well-known figure in the which the Gulbransen organization has had.
music industry, has been appointed sales pro-
motion manager.. Mr. Heaton was most re-
cently wholesale sales manager for the Welte-
Mignon Corp., and, previous to that, was, for
MADISON, WIS., May 27.—Attorney-General John
nearly nine years, vice-president and then presi-
Reynolds, in an opinion to the joint finance dent of the Auto Pneumatic Action Co.
SAN FRANCISCO, CAL, May 25.—The Pacific
committee of the Wisconsin legislature has held
C. M. Sherwood has been appointed Eastern Radio Trade Association has appointed a traf-
that the Gettelman bill substitute for special
sales manager, and brings to his new post some fic committee in order to take care of the con-
taxes on chain stores is unconstitutional.
valued experience gained as sales manager for tinual problems pertaining to freight rates on
The Gettelman bill proposed a gross receipt the company in the metropolitan district. R. P.
tax of 4 per cent on every firm which operated Van Zile, who has represented Fada in Michi- radio sets shipped into this territory, accord-
stores in two or more cities, villages or towns; gan, Illinois and Indiana, has been appointed ing to a statement made to-day by George
and the Gettelman substitute imposed a license Western sales manager. Frank C. Kenyon, Jr., Curtiss, executive Secretary of the Association.
fee which was graduated and increased with who has long and successful experience with The Committee is composed of: Frank E.
each additional store operated by the same firm. merchandising and advertising, has been ap- Bates, chairman; Robert M. Hoey, of the Radio
The Gettelman substitute received favorable pointed assistant general sales manager, while Corp. of America, and George Culbert, Pacific
action in the Senate and it was adopted instead Eric Palmer, who has been very active in States Electric Co.
of the original bill by a vote of sixteen to broadcasting circles, has been made head of
eleven. The Senate then engrossed the bill and a new department to co-operate with the sales
sent it to the finance committee. The commit- and advertising division and to look after public
tee questioned its legality and an opinion was relations. Mr. Palmer will represent the com-
CLEVELAND, ()., May 25.—The Cleveland Music
asked from the attorney-general. After com- pany at radio shows and conferences.
Trades Association held its May meeting at
pleting his study of the bill the attorney-gen-
the Winton hotel. Dinner preceded the meet-
eral pointed out that under this plan a firm
ing. A. I,. Maresh, president, presided. Rou-
might pay $1 license for his first store while a
tine business occupied most of the evening,
firm operating twenty-five stores would pay
and there was also a discussion regarding in-
$9,101 no matter how little business his twen-
The Steinite Radio Co., Chicago, has ap- creasing the membership. There is a proba-
ty-five stores might do, and that the bill vio- pointed Hugo Perlesz, a recognized expert on bility that a party of ten of the members will
lates the rule of uniformity of taxation, and radio, as manager of all the Steinite factories. charter a plane and make the round trip to the
that both bill and substitute amendment violate Mr. Perlesz has not only had wide experience convention at Chicago. Mr. Krummel, man-
the constitutional guaranty of equality before in this country, but also in England and Ger- ager of Ampico Hall, is scheduled to address
tbe law.
the June meeting of the association.
many.
F. A. D. Andrea, Inc., Expands
Selling Organization
Wisconsin Chain Store
Bill Unconstitutional
Traffic Committee for
Pacific Radio Trade Ass'n
Cleveland Association Meets
New Steinite Plant Manager