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The Music Trade Review
New Line of Victor Radio and
Electrola Models Is Announced
' T ^ H E new line of Victor-Radio and Victor-
-*• Radio-Electrola products regarding which
there has been much speculation in the trade
voice-coil leads are securely sewed, reinforced
and cemented to the outer side of the cone.
The field coil is not enclosed, and is surrounded
at the top, bottom and ends with a heavy metal
New Victor Model, RE-45, Radio With
Electrola
for some time past, has been finally announced
and represents some unusual and interesting
developments in modern radio construction.
The initial showing is of two models, namely,
model RE-45 a radio with electrola listing at
$275, and model R-32 a radio receiver listing
at $150, both instruments are beautifully cased
in unusually attractive cabinets.
The Victor-Radio is a power-uperated, com-
pletely shielded, tuned radio frequency set of
the antenna type. It has four stages of tuned
and neutralized radio frequency amplification
and a fifth or coupling stage; two stages of
audio frequency and a detector. Ten radiotrons
are required as follows: five UX-226 tubes in
the radio frequency stages, a UX-226 in the
first audio, two UX-245 tubes in the second
audio, a UR-227 detector and a UX-280 recti-
fier. It is stated that there is incorporated in
the new receiver what is termed micro-syn-
chronism which insures constant micro-scale
balance in the condensers which keeps all the
elements of the Victor-Radio in resonance at
all times. The adjustment is automatic and in
conjunction with a perfected Electro-dynamic
speaker produces complete fidelity of tone.
Tuning is accomplished with a new single
lever control which operates over a full-vision
illuminated scale, accurately calibrated in kilo-
cycles, with space at the top for marking the
station positions. Accurate vernier adjustment
can be obtained by turning the knob of the
lever. There are three additional controls—
the volume control, the radio-record transfer
switch, and the small snap switch below the
tuning scale to control all power.
Another new feature is a harmonic modulator
which enables the dealer to regulate emphasis
on the bass when the customer's preferences
or the acoustic qualities of a room seem to de-
mand the alteration. This harmonic modulator
is set at the factory for the best reproduction
over the entire musical scale, and by means of
a simple adjustment the high notes can be re-
duced and the bass increased or vice versa.
The combination instrument is equipped with
the Electrola model 91 induction disc motor,
and 12-inch turntable covered with green fabri-
koid. A new electric pick-up is mounted on the
end of a straight pick-up arm which replaces
the tone-arm.
In the electro-dynamic cone specially treated
and metallized cloth is used for the cone instead
of paper, with a closed center replacing the
open center fibre construction. Flexible vel-
veteen is used for the outer suspension. The
Victor Model R-32, the New Radio Receiver
frame to which is fastened a base approximately
three inches high. The speaker is an entirely
new development, exclusively Victor.
The instrument operates on 105 to 120 volts,
50 to 60 cycles, alternating current. Special
equipment will be available for operation on
105 to 120 volts, 25 to 40 cycles.
Serviceability is one of the features of the
design. There is an arrangement of individual
units with parts easily accessible, and a new
and simplified color code system of internal
wiring. Any one of the four units in the com-
bination instrument—the radio receiver, the
JUNE 1, 1929
power amplifier, the electro-dynamic speaker
and the Electrola playing equipment—may be
instantly dismounted and replaced or sub-
stituted.
The compact cabinet is of burl walnut veneer
H. C. Grubbs, Vice-President of Victor
Division of the Radio Corp. of America
and bird's-eye maple, in a classical design.
Every form of advertising and sales promo-
tion is being brought to bear on the dealer's
merchandising problems to help him in his
retail sales activity, according to Harry C.
Grubbs, vice-president of the Victor Division
of the Radio-Victor Corp. A vast program of
newspaper and magazine advertising has been
undertaken, to be supplemented by radio broad-
casts which will give the public the opportunity
to hear outstanding stars of the musical world,
who are Victor artists.
Golden Business Jubilee Observed
by Meridian, Miss., Music House
Event Marking Fiftieth Anniversary of Founding of A. Gressett Music House, Well
Known in South, Is Fittingly Celebrated With Elaborate Banquet
A/JERIDIAN, MISS., May 28.—The A. Gres-
sett Music House celebrated its fiftieth
anniversary with a Golden Jubilee banquet held
on Wednesday, May 8, at the Great Southern
Hotel.
The occasion was of such importance that
two of the largest piano manufacturing con-
cerns in the country were represented by
George Dowling, of the Cable Co., and Frank
Whitmore, of the W. W. Kimball Co. In addi-
tion to these honored guests there were visitors
from New Orleans, Mobile, Jacksonville, Bir-
mingham, Philadelphia and'other points.
That there is an unusual amount of talent in
the personnel of the organization is shown by
the fact that the entire musical program was
presented by members of the firm, including
J. B. Gressett, secretary-treasurer of the organ-
ization, who is also a composer of note.
W. C. Gressett, president of the firm, acted as
toastmaster, and following the musical enter-
tainment distinguished guests paid tribute to
the Gressett Music House, which has never
passed from the Gressett family, three genera-
tions having had a part in its operations.
Personal congratulations were brought by
Mr. Dowling, of the Cable Co., Chicago, who
said: "The occasion affects me deeply, for it is
not often that I am privileged to attend a
'family affair' such as this. We have known
and been associated with the Gressett Music
House for many years; and built on character
and integrity, it has come to be known through-
out the country as one of the oldest and most
successful institutions of its kind in the South."
Mr. Whitmore, secretary of the W. W. Kim-
ball Co., also brought a message, declaring that
the A. Gressett Music House has accomplished
an achievement unusual in the annals of music
houses, that of being able to celebrate its fiftieth
anniversary of one family.
Special advertisements marked the occasion
of the golden jubilee celebration, and in its
message appearing in the Meridian Star the
company states:
"March 31 brought to a close our fiftieth
business year, a half-century of service, of
which we are justly proud. The founder of
the firm, Rev. A. Gressett, brought into the
business the highest principles of honest mer-
chandising. The principles that guided his suc-
cess are ingrained into our organization and
are the rounds of the ladder that has continued
our house in the upward climb to still greater
success, until to-day it holds the proud posi-
tion of 'The oldest and largest Music Business
in the State' and among the largest in the
South."
Reduces Capital Stock
The Lindeman & Sons Piano Co., New
York, has reduced its capital from 2,000 shares
of $100 par value to 100 shares no par.
The Music Shop, 793 State street, New
Haven, Conn., recently suffered a rather heavy
loss from fire, much of the stock of pianos and
phonographs being damaged by smoke and
water.