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The Music Trade Review
Home Movie Camera Offered as Means
of Stimulating Hot Weather Business
A HOT weather Godsend ami rent payer"
•**• is the way a successful dealer in the
South described the DeVry Home Movie
Camera. This enthusiastic commendation of a
nationally known movie camera carries a valu-
able suggestion to other piano merchants who,
like the dealer above quoted, want something
to bring in "rent" money and more, in the out-
door months when people devote their spare
time to open-air pleasures. And in that pleas-
ant time of the year the traveler, vacationist
or "stay at home" needs a camera to record
best moments. Next comes the desire to see
your own personally made movies.
The dealer who has a movie camera can fill
this want and add to his own profit account if
he lets his public know that he has such a
line as the Q K S-DeVry line of movie cam-
eras, which, with the merger of these two well-
known firms, embraces a whole line of movie
picture machinery from the least expensive
movie camera to the highest-priced movie
talking device for home and business.
It is with the amateur, in a popular sense,
that the piano dealer or other retail merchant
has the most to do. The American people
long ago adopted enthusiastically the idea of
taking their own pictures and now are just as
enthusiastic—perhaps more so on making their
own personal movies. For these provide an-
other element of home entertainment and per-
sonal-made movies have a charm and personal
interest that no professional movies can hope
to attain. Obviously, this is intensely true of
pictures of the family, of the individuals, of
scenes connected with the family life, or of
the home, etc.
Perhaps of all the line of cameras that the
Q R S-DeVry Corp. has, their Miodel "B"
16 mm. home movie camera with a Model "B"
mm. home movie projector is the most popular.
Certainly it sells in the largest quantity because
it fills the largest measure of personal demand
and enables the amateur to make his own
movies and then to project and repeat them
on the screen to the edification of himself and
his friends. They also have another instrument
in their line which they call their 40 Shot Rapid
Fire Still Kamra. This costs even less and has
a projector, but the difference in cost is perhaps
9. fair measure of difference in popularity be-
tween a still or fixed picture projected on a
screen, and a composition or picture which is
part of a rapidly moving action.
They also put out another instrument at the
other end of the scale for those who want to
provide a different type of entertainment—the
DeVry Cine-Tone. This is the well-known De-
Annual Seeburg Dinner
to Be Held on June 4
One of the social functions of the piano
convention which is always well attended, and
eagerly looked forward to by many dealers, is
the dinner which the Seeburg Company, mak-
ers of the well-known Seeburg line of auto-
matic musical instruments, always gives to
their representatives who are attending the
convention. This year the date and time for
the Seventh Annual Seeburg Distributors' Din-
ner has been definitely set for Tuesday, June
4, in the French Room of the Drake Hotel,
Chicago. Guests will assemble in and about
the Seeburg display which is in Salon M-17,
on the mezzanine floor of the Drake at 6.00
]>.
m.
It is expected that President J. P. Seeburg
will return to Chicago in time to attend this
function, at which Treasurer N. Marshall See-
burg is expected to, as usual, do the official
honors as host for the Seeburg house.
Vry projector to which is attached a phono-
graph operated in synchronization with the
projector, and accurate synchronization or
timing is assured. All that is necessary is to
start the film and record together so the result
is a quite satisfactory sound movie, and this
meets a demand and fills a field not hitherto
exploited. Any amateur can ' make his own
sound movies with very little trouble, nor is
any extraordinary talent required.
Dealers are undoubtedly interested in the fact
that the Q R S-DeVry organization will have
a Summer school this year. This unique in-
struction group, started three years ago by A.
P. Hollis, of the DeVry Corp., who will as usual
this year preside at the sessions, comes into a
new location for the Summer school this year.
They call it the DeVry Summer School of
Visual Education and it will be held in the
week beginning July
Kinlock Campus, facing Lake Michigan, Chi-
cago. This is within walking distance of the
loop and the auditorium is especially planned
for optical projection. Details of the work
and study program will appear in subsequent
issues.
New Victor Distributing
House in Cincinnati
Griffith Victor Distributing Corp. Succeeds
Ohio Talking Machine Co. in That Territory
—Occupies Same Quarters
CINCINNATI, O., May 25.—The Griffith Victor
Distributing Corp., a new concern, has suc-
ceeded the Ohio Talking Machine Co. as Vic-
tor distributors in territory of the Cincinnati
district. The latter company has retired from
business, and its former quarters, established
May 1, in the Dittman Building, at Central
Parkway and Sycamore street, have been taken
over by the Griffith company. The local
branch of the Griffith Victor Corp. is in charge
of C. W. Hyde, vice-president, formerly with
the Chicago Talking Machine Co. The main
office of the corporation is in Indianapolis, the
president being W. C. Griffith, former head of
the Chicago Talking Machine Co., with G. F.
Hyde, vice-president, directing sales in that
district. The corporation also has established
a branch in Louisville, this being in charge of
B. H. Wilson, vice-president. C. H. North
and A. H. Bates, who formerly were in charge
of the Ohio Talking Machine Co., have retired,
to engage in some other business.
A. A. Kent Buys Estate
PHII.ADKI.PHiA, PA., May 28.—A. Atwater Kent,
founder and president of Atwater Kent Manu-
facturing Co., Philadelphia, has added to his
extensive real estate holdings through the pur-
chase of Brookthorp Farms, an estate of ap-
proximately 700 acres in Delaware County, Pa.
The purchase price is reported to have been
$2,500,000 and it is understood that Mr. Kent
plans to improve the property to the extent of
an additional $1,500,000, bringing the total in-
vestment up to $4,000,000. Improvements are
already under wav.
Now Grapp Piano Go.
James H. Crapp, musician in Schenectady,
N. Y., has purchased the Foster Piano Co.
store, 504 State street, that city, and will con-
duct it under the name of the Crapp Piano Co.
Mr. Crapp was head of the music department
of the H. S. Barney Co. for twelve years, and
for several years head of the Cluett & Co. store.
JUNE 1, 1929
Movement to Organize
Cleveland Radio Dealers
Michael Ert, President of Federated Radio
Trades Association, Principal Speaker at
Meeting in Cleveland, Sponsored by Jobbers
CLEVELAND, O., May 25.—Several hundred mem-
bers of the radio trade were guests of the
jobbers' group of the Ohio Radio Trades As-
sociation, on Wednesday evening, at a dinner
meeting held in the rooms of the Cleveland
Chamber of Commerce, in the Terminal Tower
building. Howard Shartle, president of the
Cleveland Talking Machine Co., presided. The
principal speaker was Michael Ert, president
of the Federated Radio Trades Association,
and also the Wisconsin Radio Dealers' Asso-
ciation. The purpose of the meeting was to in-
vite the dealers to form a group, and affiliate
with the Ohio Radio Trades Association.
He explained in detail what the Wisconsin
association had accomplished since it was
founded six years ago, and pointed out that
gyp houses could not exist in that territory.
He expressed surprise that Cleveland dealers
had not organized long ago, and urged them
to do so.
There was a discussion on the new fifty
thousand watt transmitter that station WTAM
is installing, and a letter was read from the
chief engineer of the station, F. J. Ryan, wha
assured the radio trade that there was no fear
of the station hurting the sale of receivers by
blanketing this territory. A vote taken showed
the great majority in favor of the increase of
power.
Mr. Shartle invited opinions from dealers
present on the need of a dealers group, and
several of those prominent in the retail field
spoke in favor of such a move. Herman Lesser
of the H. Lesser Co. pointed out some of the
evils existing in the Cleveland trade and told
how his company managed to offset some of
them. Applications for membership in the re-
tailers group were passed around and there was
a very large number of signers. The last
speaker on the program was James A. Simpson,
manager of the show that the association is
sponsoring and which opens September 18 at
the Public Hall. Mr. Simpson gave a brief
outline of the progress being made.
A meeting will soon be held to complete
the formation of the dealer group, and perma-
nent officers of the association will then be
elected.
Prizes Old Hazelton
A Hazelton concert grand piano, seven feet
three inches long, which was presented to the
Methodist Church of Summervillc, N. J., over
forty years ago, was so prized by the members
of the congregation that they were unwilling
to turn it in for a new piano, with the result
that W. H. Morehead, the local Hazelton
dealer, took the matter in hand and arranged
for the factory to entirely rebuild the instru-
ment. All that remained of the old piano was
the case, when the job was completed, but the
congregation was highly pleased with the
result.
De Forest Stock Issue
JKKSKY CITY, N. J., May 28.—Tn a letter ad-
dressed to all stockholders of record, James W.
Garside, president of the Dc Forest Radio Co.,
offers additional stock of the company to stock-
holders for subscription at the price of $7 per
share. The purpose of the offering, amounting
to approximately $1,148,000, is to provide funds
for the expansion of the company's business,
and to enable the company to manufacture dur-
ing the Summer months a supply of tubes to
meet the demand of Autumn and Winter.