Music Trade Review

Issue: 1929 Vol. 88 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Charles Frederick Stein to Show
Four New Grands at the Convention
Wellman Appointed
Radio Sales Director
usual fact that the Chas. Frederick Stein grand
piano business continues to be highly satisfac-
tory to Mr. Stein in the sense that he has all
the orders at the moment he can fill with his
present organization. This unusual position at
the present time he attributes to the growing
appreciation by professional pianists of his in-
struments and the enthusiasm of the dealers
who have his franchise.
A local concert pianist of note, M. Ziolkowski,
who is head of the Columbia School of Music
in Chicago, used a Chas. Frederick Stein 7-foot
grand for the second time at a concert given
here May 2, and the next day wrote the follow-
ing unsolicited letter:
"Charles Frederick Stein Prano Co., 3047 Car-
roll avenue, Chicago. My dear Mr. Stein:—I
can't help telling you how much I enjoyed your
concert grand. Your piano is to me what a
palette is to the painter. As the painter is able
to put all his artistic ideas on the canvas by
means of his palette, so am I able to express all
my musical thoughts on your piano by means
of the rich modulation of the keyboard.
"With best wishes for the Charles Frederick
Stein grands, I remain, Very sincerely yours,
Mieczyslaw Ziolkowski
(signed) M. Ziolkowski."
and his present plan is to exhibit four Stein
This praise is of the same character as the
grands, a 5-foot 2-inch, 6-foot and a 7-foot, each
comment
of Carl Schleur, of Cleveland, D., who,
of them of the Colonial period in mahogany
in a recent concert, used Style E 7-foot Stein
cases, and a 5-foot 2-inch Queen Anne in wal-
grand, and after the concert told the Cleveland
nut. Mr. Stein and Mr. Madden will make their
agent, A. H. Miller, "It is all that any pianist
headquarters there during convention week.
could wish for."
Meanwhile, an important business connection
Another gratifying feature of the growing
called the founder of the house to the East and
prestige of the Stein piano in the eyes of its
he will visit Boston and several other New Eng-
maker is the way it is being advertised by its
land points before returning to Chicago.
agents, and their success in selling to the musi-
Mention has previously been made of the un-
cally cultured and wealthy residents of the
communities where the Stein piano has a repre-
sentative. These sales are made on a quality
basis, not on price appeal, as this class select
home equipment on artistic merit.
vice-president of the Electrical Research Lab-
oratories, has been appointed director of radio
CHICAGO, II.I., May 27.—Fred Wellman, former
p H A S , FREDERICK STEIN, maker of the
^ ^ fine grand bearing his name, announces that
he has secured rooms R211-214 in the Hotel
Drake for the week of the piano convention,
Marshall Finds Fighting
Dealers Getting Business
Sales Manager of Packard Piano Co., on Re-
turn From Extended Western Trip, Has
Some Pertinent Comments to Make
FT. WAYNE,
IND., May 25.—W. B. Marshall,
..ales manager of the Packard Co., is back at
the Ft. Wayne plant, after an extended trip
.n the West, and on the Pacific Coast His
observations emphasize the fact that the dealer
who is fighting hard for piano business is get-
ting it, though business in the main was some-
what spotty. As he told a representative of
The Review:
"A great many houses are pitching in hard
for piano business, in spite of the fact that
some dealers seemed to be mentally sick, and
to have temporarily lost their pep, and those
aggressive dealers were getting a very satis-
factory amount of piano business. This proves
very conclusively that there is piano business to
be had if the dealers and their salesmen will go
after it, but they have got to go after it. I
found many stores that seemed to be selling
nothing but second-hand pianos. But on the
other hand, many more firms who were fight-
ing the second-hand menace very strongly, and
those who were doing so were selling new
pianos rather than second-hands, to their
greater profit.
"One thing that struck me as especially sig-
nificant and cheerful was the fact that these
dealers who were selling new pianos and
fighting aggressively for business were making
a great success with an effective argument
they were using to sell to homes where there
were children. As they put it to the parents:
'Why should you purchase a second-hand piano
for a finely furnished home, when you would
not dream of going down to some of the shops
and purchasing second-hand shoes, second-hand
clothes or a second-hand hat for those chil-
dren? A child will practice much more happily
on a new instrument than he or she will on
an old worn-out piano, and parents have no
right, when they can afford better things, to
expect their children to get anywhere if they
do not give them the right kind of an instru-
ment to practice on.' "
Simon Cooper to Display
Sostenuto Piano in Chicago
Simon Cooper, Brooklyn, N. Y., inventor of
a new magnetic system for developing and
sustaining the tone of the piano, and who has
shown an instrument equipped with this inven-
tion in the East on several occasions, will
have one of his instruments, which he calls the
"Sostenuto" piano, on exhibition in one of the
studios in the Cable Company building, Jack-
son and Wabash avenues, Chicago, during the
convention.
Consult the Universal Want Directory of
The Review.
11
Fred Wellman
sales of the (lulbransen Co., following the an-
nouncement of the new radio mass production
program of the company.
Mr. Wellman brings to the Gulbranscn Co.
an intimate knowledge of radio merchandising
gained through experience dating back to the
industry's earliest days. As one of the found-
ers of the Radio Manufacturers' Association,
Mr. Wellman has proved for years an unob-
trusive but effective agency for the betterment
of radio in all its phases, and a consistent ad-
vocate of co-operative relations between vari-
ous branches of the industry designed to pro-
mote the welfare and prosperity of each.
Dreibelbis to Remodel
The Dreibelbis Music Co., Butte, Mont, has
let contracts for the remodeling of the Balti-
more Block in that city, which will be occu-
pied by the company when alterations are com-
pleted. The work will cost in the neighbor-
hood of $35,000, and, when it is completed,
several new departments will be added, includ-
ing art goods, housefurnishings, etc.
The Florida Music House, Tampa, Fla., has
been incorporated with capital stock of $10,-
000 by M. E. Turner, G. W. King and Kathryn
Vance.
Carl Seder's Music store, Jewell Bldg., Trum-
bell Square, Worcester, Mass., has suffered a
smoke loss as the result of a fire in that build-
ing.
BOARDMAN 6c GRAY
Reproducing (Welte Lic'e) Grand and Up-
right Pianos are pianists' and tuners' favor-
ites for Quality and Durability. Est. 1837.
Art Styles a Specialty—Send for Catalog
Factory and Wardrooms
7, 9 & 11 Jay St., Albany, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
JUNE 1, 1929
Church Organist Praises
Sherman, Clay & Co. Elects New
Members to Board of Directors Artist Model Straube Grand
L. M. Lang, Julian Alco and Malcolm Bruce Are Added to Board—Mr. Lang Made
Sales Manager for Northern California—Other Important Trade News
C A N FRANCISCO, CAL., May 25.—A new
board of directors has been elected by Sher-
man, Clay & Co. Some of the former directors
have not been placed again on the board, but
three new directors have been added. The new
directorate consists of Philip T. Clay, presi-
dent; Fred R. Sherman, vice-president; F. W.
Stephenson, secretary and treasurer; R. E.
Robinson, E. P. Little, L. M. Lang, Julian Alco
and Malcolm Bruce. The last three are new
names to the directorate. Mr. Alco and Mr.
Bruce are San Francisco business men, and
Leon M. Lang, who has been for many years
with the company, has been for some time past
the manager of the East Bay branches, includ-
ing the Oakland store. In making him a
director Mr. Lang has also been given added
responsibilities for he is now sales manager for
northern California. R. E. Robinson has for
some time been sales manager of the North-
west branches.
Leon M. Lang is a member of the music
trades who has always retained his original
enthusiasm for pianos. Perhaps it is because
of this that he has continued to be successful
in selling these instruments. Mr. Lang has
never admitted the least shadow of doubt as
to the present and future of pianos. He has a
faith in them that amounts to a creed. Every-
one in the trade acknowledges that Mr. Lang
can sell pianos. Coming out of a conference of
the Board of Directors this afternoon, Mr.
Lang said that his doctrine of piano salesman-
ship will now spread from the East Bay stores
to the other branches of the company and he
promised to put his creed iwto words in a few
days.
New Association President
Shirley Walker has tendered his resignation
as president of the Music Trades Association
of Northern California. R. B. Miller, secre-
tary of the association, returning to-day from a
business trip to Southern California, received
Mr. Walker's resignation and was preparing to
notify Walter S. Gray, vice-president who,
according to the association's by-laws, acts
until a new president is elected. Mr. Gray will
probably call a directors' meeting in the near
future.
For the present, Mr. Gray is also acting as
treasurer. He retired from that office in
March and A. J. Schrade, manager for the
Columbia Phonograph Co., was elected treas-
urer.
Almost immediately afterward Mr.
Schrade was injured in an automobile accident
and he has never yet signed a check for the
association though he is now convalescent and
will soon be in a position to do so.
Good Business in South
R. B. Miller returned to-day from calling on
the accounts of the Wiley B. Allen Company
in Los Angeles and San Diego. He said that
as nearly as he could gather, business in the
South was good, particularly in radio lines.
Two Bands Leave for Denver
On May 17 a despatch from Colusa to the
San Francisco Chronicle announced that the
Princeton High School Band, winner of the
Class B championship at the San Francisco
Music Week school band contest, could not
enter the national contest as representatives
from Glenn and Colusa Counties, meeting at
Princeton had decided that the sum of $5,300
necessary to finance the trip could not be ob-
tained this year. There was also some uncer-
tainty whether Modesto High School, winner
in Class A, could raise the sum for the trip.
The Chronicle published a spirited editorial
on the merits of the two winning bands and
started a fund which it headed with a liberal
subscription. Money was quickly subscribed in
sufficient amounts. Chester W. Rosekrans,
director of Music Week, says that no doubt
enthusiasm for the success of San Francisco's
Municipal Music Week was one of the reasons
why the Chronicle subscribed itself and organ-
ized the funds which sent the winning bands
in Class A and Class B to the National Band
Contest. Both are small-town bands.
F. P. Whitmore, secretary of the W. W.
Kimball Co., was to have come to the Coast
in May, but he deferred his visit in order to
attend the Western Music Trades Convention
on his way West. C. Anderson, Southwest
manager for the W. W. Kimball Co., visited
their warerooms here and told H. A. Watts,
district distributor, that he plans to meet Mr.
Whitmore at the convention and they will come:
back to the Coast together.
Announcements have just been sent out by
George H. Curtiss, secretary of the Pacific
Radio Trade Association, stating that the radio
retailers in the East Bay district are to have
an organization of their own just as San Fran-
cisco, Sacramento and Stockton have. A meet-
ing of some of the radio men was held last
week and they decided to tie-in with the
Pacific Radio Trade Association. An 8 o'clock
breakfast will be held on Tuesday morning,
May 28, at the Leamington Hotel, Oakland,
and it is expected that organization will result
and officers elected.
H. E. Gardiner, Pacific Coast manager for
the Sonora, will attend the Western Music
Trades Convention in Salt Lake and three or
four other members of the Sonora force will
also go from the Coast to attend.
C. P. MacGregor, manager for the Brunswick,
is planning to attend the convention in Salt
Lake City.
Schiller Piano Co.
Oregon, 111.
Will Exhibit the
New Schiller
6 ft. Qrand
And Many Other
New Designs in
SUITE 570*72
Drake Hotel
Chicago
During the
Convention
Russell & Rigg, Straube piano dealers of 1006
Chestnut avenue, Altoona, Pa., recently in-
stalled an Artist Model Straube grand piano in
First M. E. Church in Altoona, Pa., Where a
Straube Grand Has Been Installed
the First Methodist Episcopal Church in that
city. The instrument was recommended to the
committee by Robert J. Houck, organist and
director of music of the Church, who took oc-
casion to write the following letter to the
Straube Piano Co.:
"May I express to you appreciation of the
fine Artist Grand Piano which we purchased
from your representatives, Messrs. Russell &
Rigg, in this city.
"The piano was gotten for use in our church.
It is a splendid instrument, the action is good
and the tone is sweet.
"The committee decided unanimously in favor
of this instrument after hearing it and the con-
gregation are pleased with the selection."
Atwater Kent Distributors
Hold Sixth Conclave
{Continued from page 5)
istic uniforms. On Thursday evening Mr. Kent
was host at a theatre party at the Apollo The-
atre where a performance of "Love Bound" was
witnessed; on Friday evening there was a
smoker and cabaret and on Saturday afternoon
golf for those who preferred and a baseball
game for the partisans of the great national
sport. The entertainment program was com-
plete in every detail and won a full measure of
appreciation for the host.
The business meetings at Atlantic City fol-
lowing as they did the inspection of the new
plant addition in Philadelphia aroused the dis-
tributors to a high state of enthusiasm regard-
ing the future of the Atwater Kent products,
reflecting as it did the confidence of Mr. Kent
himself in the future of the industry as proven
by his investment in new plant and equipment.
The new factory building, covering as it does
over sixteen acres of ground, is in itself one of
the largest plants in the country under one roof,
and with the original factory building gives
the company over thirty-two acres of floor
space. When completely equipped and in
operation, the combined plants will have a
capacity of 15,000 radio receivers a day and em-
ploy over 15,000 workers.
The new structure is very similar to the old
in many particulars, being principally on one
floor with a roof of sawtooth construction
which provides an abundance of light and air
for the employes. The plant is laid out of
course so that the various processes of manu-
facture follow in sequence. A vast amount of
labor-saving equipment designed to insure
accuracy as well as speed has been installed and
moving carriers and belts are used extensively
to keep the assembly line progressing steadily.
A special spur has been built to connect the
new plant with the track of the Pennsylvania
Railroad to facilitate shipping.

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