Music Trade Review

Issue: 1929 Vol. 88 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
May Music Festival
Enlivens Cincinnati
CINCINNATI, O., May 11.—The past week has
been a gala one for music lovers, being the
occasion of the May Music Festival, held bien-
nially for the past twenty-eight years. Inci-
dentally, it was National Music Week, but as
local music dealers are not organized it was
not observed in a co-operative way by the
trade as a whole. Steinway Hall was the scene
of unusual activity during the advance sale of
seats for the May Music Festival, being the
"box office" for this big event, as it has been
for many years.
Among the out-of-town visitors for the Fes-
tival were Theodore E. Steinway, president of
Steinway & Sons, New York, who was ac-
companied by Roman dc Majewski, wholesale
manager of the company. The Steinway party
had been in Chicago, coming here on May 8,
to be the guests of R. E. Wells, district man-
ager for the Steinway house. The Steinway
company is continuing the local publicity cam-
paign it opened up earlier in *the Spring, in
connection with which it is using a large
amount of newspaper space. "The public is
reacting in a fine way to the new Steinway
deferred payment plan which we have been ad-
vertising the past few weeks," explained A. W.
Scheu, retail manager.
Madame Sturkow-Ryder, a pianist of inter-
national fame, who had been conducting a series
of recitals under the auspices of the George 1'.
Gross Co., remained in the city the past week,
in order to attend the May Music Festival.
"The Festival brought us quite a number of
visitors who had come from nearby cities,"
stated Carl J. Rist, manager for the Gross com-
pany, "and as a consequence we had quite an
active week." In speaking of the Radio Mer-
chants' Guild, of which he is secretary, Mr.
Rist explained that the organization is now
beginning to work on a very ambitious proj-
ect, which, if accomplished, will be of great
benefit to the music trade and also to mer-
chants in other lines.
"What we are going to try to bring about is
a city ordinance which will require that all
transfer and hauling concerns which handle
household effects register each move that is
made, giving complete details as to the owner,
the place where the load was picked up and
the place where it was delivered. In this way
the merchant will be able to locate persons
who bought goods on the instalment plan."
Phillip Wyman, publicity manager for the
Baldwin Piano Co., has just returned from a
business trip to Dallas, Texas. Mr. Wyman's
offices have been moved from the third floor
of the Baldwin to the sixth floor, where he and
his assistants have better facilities and more
room than before.
Ackerly's Music Store, Patchogue, N. Y.,
which was established in 1870 by George M.
Ackerly, father of Jerome Ackerly, for some
years past head of the company, was sold re-
cently to the Aeolian Co., New York, and will
be operated as a branch of that company under
the management of C. E. Salle who is well
known in the trade.
I
9
The Music Trade Review
MAY 18, 1929
; ince
1843
% c cAmerica's
I Fbremost
I
^Piano
Gulbransen Co. Purchases
Complete Radio Plant
Well-Known Piano Manufacturer Acquires Patents, Plant Facili-
ties and Personnel of Wells-Gardner & Co., Licensees
of R. C. A. and Hazeltine
HICAGO, ILL., May 13.—The Gulbransen Co., world's largest individual piano builders,
now becomes one of the mass producers of radio in acquiring the patents, plant facilities,
and personnel of Wells-Gardner & Co., licensees of Radio Corporation of America and
Hazeltine Corporation.
With net resources in excess of $5,000,000 and 500,000 square feet of modern plant and equip-
ment, the Gulbransen Co. forecasts a new order in radio manufacturing atid merchandising with
an initial production schedule at 100,000 screen
grid receivers, incorporating a number of novel
and interesting features to be publicly revealed
for the first time at the Radio Manufacturers'
Association trade show in June.
A. S. Wells, president of Wells-Gardner, G.
M. Gardner, vice-president, and Frank Dill-
bahner, secretary-treasurer, become directors of
the Gulbransen Co. under this new alignment,
which is headed by A. G. Gulbransen, founder
of the institution that bears his name, and one
of the outstanding personalities in American
industry.
Gulbransen radio manufacturing activity will
embrace from the start the completed product,
including such major constituent parts as con-
densers, transformers, filter condensers, speak-
ers and cabinets, assuring every advantage of
basic economies in manufacture together with
maintenance of highest quality standards in
output. The continuance of piano traditions
in cabinet construction and finish will also give
Gulbransen radio a unique advantage.
First call upon the new Gulbransen products
will be given to the fifteen hundred Gulbransen
piano dealers who have aided during the past
twenty-three years in building the Gulbransen
Co. to its present size. The company proposes
to serve this trade through an organization of
C
Introduces Two New
Capehart Orchestropes
The Capehart Automatic Phonograph Corp.,
Huntington, Ind., -has just announced two in-
teresting additions to its line, one an Orchcs-
trope designed for use in outdoor parks, built
to resist the weather and at the same time pos-
sess a volume loud enough to reach all parts
of the average park. The other is the Cape-
hart Aristocrat, an attractive compact model
designed for use in homes, clubs, etc. Both
models are fully automatic and equipped with
the recognized Capehart features.
The Hoermle Music Store, Inc., of Colum-
bus, O., has been chartered with capital stock
of $5,000. The incorporators are Albert N.
Gallard, Kathryn Haugran, and Bertha R. Gold-
stein.
A. G. Gulbransen
wholesale distributors located in every section
of the country.
John S. Gorman, vice-president of the Gul-
bransen Co. sees in the creation of a distributor-
dealer organization a means of rapid delivery
to dealers from local distributor's radio stocks
and the maintenance of intimate and effective
sales and service relations.
Second only to the product in interest to
distributors and dealers is the Gulbransen mer-
chandising plan, modern outgrowth of the
unique and aggressive methods of advertising
and dealer co-operation that have made Gul-
bransen a household name in every civil'/.ed
land. In the opinion of experienced merchan-
disers, Gulbransen is certain to wield an im-
portant influence in the field of radios.
^ S T I E F F PIANO
Will attract tke attention of those
who know and appreciate tone guality
CHAS.M.STIEFF Inc.
JtieffHall

Baltimore
cyfie oldest
Piano"fbrte in
(America, to-day
owned and con*
trolled by the
direct decendents
of the founder
c
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
Winners of San Francisco's Piano
Playing Tournament Are Selected
Awards Are Made in Seven Classes of Youthful Contestants, Who Display Masterly
Musicianship—500 Participated—Other Trade News of Pacific Coast
C A N FRANCISCO, CAL., May 9.—Every
piano salesman in the city should have
been present at the final elimination in the
piano-playing contest of Music Week, held in
the Municipal Auditorium last evening. It
would have put new courage and heart into
the salesmen and would have given them a
more abiding faith in the power of the piano.
Tt would have impressed the fact that if there
are children and young men and women of to-
day who prefer to twirl a button for their
music, rather than learn to make it themselves,
there are many others who have a gift of music
developed to a high degree.
Last night's contestants were the pick of over
500 piano-playing competitors. They had been
sifted down to thirty-five young pianists, name-
ly, five in each of seven classes. From little
creatures of six years old to young people of
nineteen and twenty-one years, they all played
with an ease and virtuosity and in many cases
with a brilliancy that seemed to portend a new
era in piano-playing.
There was none of the old-time self-con-
sciousness, not a trace of the nervousness that
ambitious young piano-players once used to
show at school and graduation recitals. Boys
and girls last night walked to the Steinway
piano, when their names were called, with all
the aplomb of artists, but with less conscious-
ness of the audience than an artist who is
launched usually shows. They played without
music and so convincingly and well that again
and again the audience applauded the players
as if demanding encores. No bows were taken,
for the routine was that of the schoolroom, but
the playing was that of the concert platform.
No one with the least love for music who
heard that recital could say that the piano is
dead. The only cause for regret was that there
were not more medals to encourage some of
the young artists who were divided by such a
thin margin of merit from the actual winners.
In some cases, especially in that of the ten-
year-olds, the judges must have had a hard
task to decide. They were some of the lead-
ing music teachers of the city who served as
a committee of awards. Chester W. Rosekrans,
director of Music Week Activities, presided.
The following were the winners:
Class 1, six to seven years of age, Ellen Dev-
onshire; Class 2, eight to nine years of age,
Florence Takayami; Class 3, ten to eleven years
of age, Betty Wilson; Class 4, twelve and thir-
teen years of age, Stewart Brady; Class 5.
fourteen and sixteen years of age, Robert Turn-
er; Class 6, seventeen and eighteen years of
age, Dorothy Scholz; Class 7, nineteen and
twenty-one years of age, Mary Steiner.
Robert Turner won the first Special Trophy,
a silver cup; Florence Takayami won the sec-
ond special trophy and Mary Steiner, the third
cup.
Steck Piano Arrives
Sherman, Clay & Co. is preparing to honor
the historic George Steck piano used by Rich-
ard Wagner at the time he composed "Parsi-
fal."
Harald Pracht, piano sales manager for
the firm in this city, has invited members of
the San Francisco County Branch, California
Music Teachers' Association to a pre-view of
the original "Parsifal Grand." Accompanying
the piano in its tour is the New York pianist,
Philip Gordon, who will give a short recital,
in part on the historic piano. Invitations state:
"This exhibition is in commemoration of this
great music-drama 'Parsifal.' "
On Wednesday night a recital by Gordon on
the historic Steck will be broadcast over
KFRC. The program will include selections
by a large orchestra and on the evening of
Sunday the 19th, there will be a recital at the
Woman's City Club, by Gordon, using the his-
toric piano. Sherman, Clay & Co. is also fea-
turing the modern Steck piano.
Kimball Artist in Recital
George Liebling, Kimball artist, is to appear
here shortly in a piano recital. T. P. Whit-
more, secretary of the W. W. Kimball Co., is
to come here from Chicago and T. V. Ander-
son, Southwest manager for the Kimball Co.,
is to come from his Los Angeles headquarters
in connection with making arrangements for
the Liebling recital. The H. C. Hanson Music
House, Kimball dealers, expressed satisfaction
to-day at the coining Liebling recital.
Sacramento Ass'n Meets
The Sacramento Music and Radio Trades
Association held their annual meeting on May
1, at the Elks' Temple Auditorium, Sacramento.
The presiding officer was John F. Zak, who
introduced Hugh Barrett Dobbs (Dobsie) as
Master of Ceremonies. "Keeping Up With the
Times" was the subject of a speech by A. W.
Grieur.
The monthly Breakfast Meeting of the Radio
Retailers of the Pacific Radio Trade Associa-
tion will take place at the Belleview Hotel, San
Francisco, May 16. "These early morning meet-
ings have become very popular with the radio
dealers. It has been noted that people seem to
have more pep at this hour than they have later
in the day, and they do not have to sit up all
night to have the pep either.
Big Shipment of Atwater
Kent Radios to Coast
Fifteen solid express cars of Atwater Kent
Screen Grid Radio to points on the Pacific
Coast marked the inauguration of the west-
ward flow of Atwater Kent's latest product re-
cently.
According to E. W. McM,aster, the company's
traffic manager, this is the largest single ship-
ment by express of any commodity from the
Atlantic Seaboard to the Pacific Coast. The
cars were consigned to Ernest Ingold, Inc.,
San Francisco; Ray Thomas, Inc., Los An-
geles, and Sunset Electric Co. of Portland and
Seattle.
The shipments were timed to reach their
destination so that Pacific Coast dealers in At-
water Kent radio would be able to fill orders
concurrently with the appearance of advertis-
ing announcing the new Screen Grid Set.
Columbia German Subsidiary
Reports 1928 Profits
Carl Lindstroem A. G., largest German sub-
sidiary of Columbia Graphophone Co., reports
net profits for 1928, after depreciation of 1,-
860,000 marks, compared with 1,470,000 marks
in 1927. A dividend of twenty per cent was
declared, against fifteen per cent for the pre-
vious year. The company placed a large sum
in reserves, but the exact figure is not stated.
New Lines for Aiken Corp.
The Aiken Radio Corp., with headquarters
at Toledo and a branch at Detroit, have been
appointed distributors for Cleveland territory
of the Crosley and Amrad line of receivers.
They succeed the Cleveland Talking Machine
Co., who will concentrate all their efforts on
the new Victor line.
MAY 18, 1929
New York and Eastern
Special to Convention
Delegates to National Music Industries Con-
vention Will Leave New York and Boston
for Chicago Over N. Y. C. on June 1
A special convention train bound for Chi-
cago will leave Grand Ccntra.1 Station, New
York, on Saturday, June 1, at 1.00 p. m. East-
ern Standard Time and 2.00 p. m. Daylight
Saving Time. As in previous years, the one
and one-half fare concession has been secured,
which means that the return trip is just one-
half of the normal rate on the certificate plan.
The rates from New York are as follows:
Fare including lower berth, $45.30; Fare in-
cluding upper berth, $43.50; Compartment foi
two, $61.80; Drawing room for two, $67.80.
This train is scheduled to stop at Albany,
leaving at 4.22 p. m. Eastern Standard Tiim_
or 5.22 Daylight Saving Time. Those taking
the train at Albany or New York may se-
cure their reservations from Albert Behning,
c/o Behning &• Chinnock, 105 West Fortieth
street, New York City.
For those in Boston and vicinity, there is
a train, No. 39 B. & A., which is scheduled to
leave Boston on June 1 at 9.30 a. m. East-
ern Standard Time, or 10.30 a. m. Daylight
Saving Time. This train stops at Worcester,
Springfield, Pittsfield, and connects with the
New York train at Albany, leaving Albany at
4.22 p. m. Eastern Standard Time, or 5.22 p. m.
Daylight Saving Time. For reservations and
information concerning the Boston train com
municate with William F. Merrill, 258 Boyl-
ston street, Boston, Mass.
Edison Distributor Fetes
Baltimore Dealers
The Girard Phonograph Co., Edison radio
distributors of Philadelphia, were hosts to the
managers and supervisors of the Consolidated
Gas and Electric Co. of Baltimore, at a din-
ner on March 28, held at the Southern Hotel
in Baltimore.
L. H. Collison, sales manager of the Girard
Phonograph Co., was the toastmaster, and in-
troduced the various speakers, among whom
were H. H. Silliman, Eastern sales manager of
Thomas A. Edison, Inc.; J. T. Donohue, man-
ager of the Girard Phonograph Co., and C.
S. Stackpole, assistant merchandising man-
ager of the Consolidated Gas and Electric Co.
In outlining the merchandising campaign
planned by the Consolidated Gas and Electric
Co., on Edison radios, Mr. Stackpole told of
the way every kind of dealer activity was be-
ing co-ordinated for the promotion of Edison
radio sales. He also spoke of their crew of
fifty men who are intensively canvassing Bal-
timore, and its environs, for Edison Radio
prospects.
Honsberger in Philadelphia
PHILADELPHIA, PA., May 14.—Charles J. Hons-
berger, former secretary and general manager of
the Armstrong Piano Co., of Newark, N. J., is
now manager of the Philadelphia branch of the
Rudolph Wurlitzcr Co., 1031 Chestnut street.
He succeeded Irwin G. King, who is now con-
nected with the F. A. North Co.
To Erect New Store
MILWAUKEE, WIS., May 11.—The Zinke Music
& Radio Store is erecting a new building at
Farwell avenue, south of Kenilworth place here.
The building will contain three stores and
ninety-eight apartments. Cut stone will be used
for the front of the structure, which will be
eight stories high and of steel gypsum con-
struction.

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