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News Number
REVIEW
VOL. 88. No. 20 Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., May 18,1929
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Columbia Employes Rewarded
by Louis Sterlin
Phonograph Executive Sets New Standard of Generosity on Anni-
versary in Providing Distribution of $250,000 to
Veteran Members of Organization
OUIS STERLING, chairman of the Board of the Columbia Phonograph Co., in the United
States, managing director of the Columbia Graphophone Co., Ltd., of London, and one of
the outstanding figures of the phonograph trade in the world to-day, has set a new standard
of generosity for the international music trade in providing for the distribution of approxi-
mately $250,000 in cash to veteran Columbia employes in celebration of his 50Ui birthday, and
the 20th anniversary of his connection with the industry. Mr. Sterling made the announcement
of the generous gift while in London last week,
a state of prosperity after a marked business
having had the project in mind for a long time
lull.
past. It is said that the individual gifts pro-
A Remarkable Career
vided for through the fund will range from
Mr.
Sterling
first entered the phonograph
$100 to $500, according to the length of service
field
twenty
years
ago as assistant plant super-
of the beneficiaries.
The meteor-like career of Mr. Sterling is intendent of the factories of the old Gramo-
well-known generally, not only in the music phone Co., in Hayes, which were then under
the management of Belford G. Royal, later
industry, but in other lines of business as well,
chairman
of the Board of the Victor Talking-
for he has accomplished more than any other
Machine Co. Here he got his first knowledge
single individual during the past decade in con-
of the business and later joined the Columbia
tributing to the progress of the phonograph
Co.
in England, while George Easton was still
industry, and particularly in bringing that por-
the
head of Columbia affairs in this country.
tion of the industry under his control back to
Mr. Sterling's abilities won a rapid advancement
and steadily increasing responsibilities, with the
result that it was not long before he became
manager of all the Columbia interests in Great
Britain and Europe, with headquarters in
London.
HARRISBURG, PA., May 13.—Radio dealers here
Following the slump in the American phono-
are planning an organization to combat "radio
graph industry in 1921 and 1922, Mr. Sterling
joy-riding." This is used to designate a per-
son who obtained a radio set on approval with and his associates abroad kept close watch on
the situation in the belief that there was a pos-
no intentions of buying, keeping the equipment
sible future to be realized under proper condi-
until it is taken back by the dealer.
The local dealers and distributors, to elimi- tions. It was in 1925 that he came to New
York and bought control of the Columbia
nate this practice, which has assumed alarming
Phonograph Co. in the United States for his
proportions here, expect to form a committee
British associates, the entire deal being closed
to work in co-operation with the Harrisburg
Credit Exchange, so that all demonstrations within three or four days.
and repossessions of radios may be reported for
use of the dealers.
L
Harrisburg Dealers to
Combat Radio Joy Riding
Radio Dealers Organize
Suffers Fire Loss
Fire in the music store of William N. Reeder
in Carlisle, Pa., caused damage in excess of
$1,000. The fire started in the cellar of the
store and spread into partitions, with the re-
sult that it was extinguished with difficulty.
Smoke and water caused most of the damage.
The radio dealers of Binghamton, N. Y.,
recently held an organization meeting for the
purpose of forming a Radio Merchants Asso-
ciation to handle a number of the problems
that have cropped up such as servicing, ap-
proval, abuses, etc. Read A. Dirnmock, of the
Fowler Piano Co., acted as chairman of the
meeting.
3
Louis Sterling
What has been accomplished by Mr. Sterling
and those associated with him in the develop-
ment of Columbia interests since 1925 is a mat-
ter of common knowledge and has been due in
no small measure to the personal activities of
Mr. Sterling himself, who makes it a business
to keep in personal touch with Columbia activi-
ties in some seventeen countries in the world,
and in that endeavor has become a recognized
globe-trotter.
The announcement of Mr. Sterling's gift to
the Columbia employes, which comes after a
year of careful thought and preparation, reflects
in no sense a spirit of egotism, but rather a
full measure of appreciation of the efforts of
those who through their work and cooperation
have made possible the tremendous progress of
the Columbia interests under Mr. Sterling's
direction.
G. A. Johnson Again Heads
Toledo Radio Association
TOLEDO, O., May 13.—'Cliff A. Johnson was re-
elected president of the Toledo Radio Associa-
tion May 8. Other officers chosen were: William
Baillie, vice-president, representing the retail
branch; Charles Woneldorf,
vice-president,
representing the wholesale branch; Ray Allen,
treasurer; Harold Miehls, secretary for the re-
tailers, and Jack Stacy, secretary for the whole-
sale division.