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52
Musical Merchandise Section oi The Music Trade Review
Musical Merchandise
Section of the
Music Trade Review
(A Special Feature Section
appearing
in the second issue of every month in
the interest of the Small Goods Indus-
try and Trade)
- - - - - -
B. Brittain Wilson, Editor
Carleton Chace,
Fred Diehl,
Associate Editor
Business Manager
Ray Bill,
F. L. Avery,
Associate Editor
Circulation Manager
William J. Dougherty, Managing Editor
WESTERN DIVISION
BOSTON OFFICE
Frank W. Kirk, Manager
John H. Wilson,
E. J. Nealy
324 Washington St.
333 No. Michigan Ave.,
Telephone: Main 6950
Chicago
Telephone: State 1266
Telephone: Lexington 1760-71
the public to-day. His playing, his masterly
enchanting of the strings, and in short his re-
markable talent will be enough to create many
new banjoists. And that young man, captivated
by the banjo music, is bound to feel the urge
to take up lessons on the instrument. Here is
where the dealer fits in. A display, or even a
window card, is enough to catch the young
man's attention as he passes by the store and
serve as a reminder to him to step in and make
inquiries about a good instrument for a begin-
ner. We couldn't begin to tell the number of
sales that have been made in just this way, but
there have been plenty, all because the dealer
had enough enterprise to keep in touch with
the activities of the artists.
Every dealer ought to have schedules of the
concert dates of all the better-known artists,
more particularly those featuring the particular
line that dealer carries. In this way the proper
tie-ups will be made between artist and dealer
and no good bets will be overlooked.
In this day when every merchant ought to be
thinking of new ways to reach the public this
tried and true plan, that has been so successful
in the past, has not lost any of its merit and
is well worth adopting.
W. J. D.
Will You Be There?
A LL roads will lead to Chicago the first
+ *• week of next June when the annual con-
ventions of the Music Industries take place
at the Drake Hotel. Leading members of the
musical merchandise trade will be in attend-
ance at this notable conclave. The associa-
tion programs specially prepared for the mer-
chandise division are unusually attractive this
year and everyone who attends will be amply
repaid in more ways than one. If you have
not planned to go to Chicago, now is the lime
to adjust your plans and Go To Chicago for
this worthwhile gathering. Make your Reser-
vation NOW!
Kurgen Gagos Attends
School Band Contests
SAN FRANCISCO, CAL., May 2.—Kurgen Gagos,
sales manager of the H. C. Hanson Music
House, and several other music men attended
Cable: ElbiU New York
the Northern Sacramento Valley school band
contest in Woodland recently. There were
about sixteen competing bands, upper grades,
No. 19
May 11, 1929
Vol. 88
grammar schools and junior high schools, and
Mr. Gagos expressed great satisfaction with
the work of most of the bands. He was par-
SAN FRANCISCO, CAL., May 2.—Some interesting ticularly enthusiastic over the Sacramento
E are indebted to David L. Day, gen- plaques to be given to winners in school band High School band, which is coming back
eral manager of the Bacon Banjo Co., contests are shown in the windows of Waters strong. Describing the work of the school
Inc., Groton, Conn., for the worth-while & Ross, Holton band instrument dealers of bands as he has seen and heard them recently,
suggestion that music merchants who sell fret- this city. They are also showing the trophy Mr. Gagos said that symphonic effects are now
ted instruments will find it much to their ad- cup which they are donating for the North aimed at even by the country school bands.
vantage to follow the vaudeville and conceit Bay School band contest, May 3 and 4. George Most of them have bassoons, oboes, bass clari-
appearances of the more popular and best- Ross is quite enthusiastic over their Penzel- nets, and alto clarinets, in addition to the reg-
known artists who are active in all parts of Mueller clarinets, which they took over some ular military band instruments. He predicted
months ago and which are finding favor with that there will be harps in one or two of the
the country entertaining the public.
many of their customers, the new double-tube competing bands during Music Week.
This is something that merits the careful clarinet proving especially pleasing to some of
thought of every musical merchandise retailer. the firm's customers.
The name of the Wilmete Music Co., St.
Keep in touch with the leading players and
Petersburg, Fla., has been changed to the Aton
when they come to town the particular dealer
The Weaver Piano Co. branch in Hanover, Music Co.
will be ready to tie up with the local appear-
Pa.,
of which John J. Bollinger is manager, has
ance. It goes without question that when a
moved
to a new location in the Hanover Hotel
poplar artist, on the banjo or any of the other
Consult the Universal Want Directory of
fretted instruments, plays before the public he building on Center Square, that city.
The Review In it advertisements are inserted
is winning more "fans" for that particular in-
free of charge for men who desire positions.
strument, and how many times does it happen
The New Model No. 50
that people get the urge to learn how to play
an instrument after they have heard a masterly
and enchanting presentation by the artist.
Then, too, think of the many features of this
kind that are on the radio nightly. The young
man turns the dials to some national broadcast
and hears Roy Smeck, one of the best-known
Retail Price
musical artists and highest-paid banjoist before
Follow the Artists
Displaying Band Trophies
W
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Guitars, Mandolins and
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SELLING MUSICAL
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BY JAMES A.FREW
Megaphonic Rim
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Makers of the original MARTIN GUITAR
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MANUFACTURERS OF THE CELEBRATED NU-WAY BANJOS,
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You may send me a copy of "Selling
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with remit $3.
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