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The Music Trade Review
Colorado Radio Trade Adopts United
Ad Campaign to Bolster Radio Sales
pjENVER, COLO., April 29.—The Colorado
Radio Trades Association, an organization
made up of radio and musical instrument deal-
ers, has just launched an advertising campaign
to speed up the sale of radio receiving sets and
all things radio during the coming Summer
months. At present a large ad appears in the
local papers each week. The ads are four col-
umns wide and over a half-page deep.
The money to defray the expense of the ad-
vertising is being supplied by nine Denver
firms. They are: Denver Music Co., American
Furniture Co., Fred Davis Furniture Co.,
Charles E. Wells Music Co., Scott Bros. Elec-
tric Co., Baldwin Piano Co., Esher Drug Co.,
Graham Furniture Co., and the Smith Walton
Sales Co.
'1 he message of the ads is being put over
with the use of large type and plenty of while
space. Last week's ad read in part as follows:
"Do You Store Your Automobile in the
Summer? No, there is no error in the form
of that question, but if the word 'WINTER'
had been substituted for 'SUMMER' it would
not have so readily intrigued your attention,
and we do want your attention for just a
moment.
"Of course you do not store your automo-
bile in Summer or in Winter. It is an all-year
service machine in the modern world.
"And so with your Radio! Three years ago,
yes, even two years ago, there was reason for
Summer Radio storage—but not so any longer.
"There is substantial promise of a steady in-
crease in number and quality of both chain and
local studio radio programs through the Sum-
mer, and such radio programs have a very high
entertainment value as against other forms of
entertainment."
At the side of the message mentioned in the
foregoing paragraphs and printed within a bor-
A. E. Emrick Heads New
Edison Office in Dallas
A. H. Kmrick, formerly connected with tin
Denver office of the Edison Distributing Cor]),
for a number of years, has been promoted to
the managership of the new Dallas sales office
opened by the corporation at 500 Elm street
that city. Mr. Emrick is well known in the mu-
sic and radio trade in the Western States and
lias been most successful in merchandising of
Kdison products.
Gross Store Remodeled
CINCINNATI, ()., April 28.—The George P. Cross
Co. has just sold to G. H. Mosby, who has just
built a palatial home in Forest Hills, a Mason
& Hamlin Ampico, of Hcpplewhite design. The
price, it is stated, is near $10,000, and this is said
to be one of the largest retail sales ever made
in Cincinnati.
The upstairs showrooms of the Gross store
have just been remodeled and redecorated and
the downstairs showrooms have also been re-
arranged. Mr. Gross feels much encouraged as
to the piano situation and expresses the opin-
ion that a better market is developing, slowly
but surely.
' Foster & Co., the Brewster Piano Co., and
the Armstrong Piano Co., all of Rochester,
N. Y., and operated as subsidiaries of the Amer-
ican Piano Co., have filed notices of dissolu-
tion with the Secretary of State, N.,.Y.
The Illinois Musical Supply Co., Chicago, 111.,
has increased its capital stock from $30,000 to
$100,000 and has moved to larger quarters at
2511 Indiana avenue that city.
der of its own were ten reasons why the radio
can be used during the Summer months. The
ten reasons are:
1. Improved transmission of, and relief from
interference in, broadcast programs since the
reallocation of power and wave lengths to Den-
ver area stations last November; 2. Constant
improvement and installation of new broad-
casting machinery in all stations; 3. Increas-
ingly high standards of both chain and local
studio programs; 4. The promise of steady in-
crease in number of both chain and local studio
programs through the Summer; 5. The very
high entertainment value of radio programs,
versus other forms of amusement; 6. The very
great improvement in the selectivity and tone
quality of all radio sets; 7. The development
and perfection of the all-electric sets and tubes,
eliminating much of the old grief of radio re-
ception; 8. The ready availability of radio en-
tertainment any time—anywhere; 9. The in-
spirational and educational value of radio to
the youth of America; 10. The desire of the
Radio Industry at large to render a real public
Heads Music Supervisors
Herman F. Smith, Milwaukee, Elected President
of North Central Conference
MILWAUKEE, WIS., April 29.—Herman F. Smith,
director of Milwaukee public schools music, has
been elected president of the North Central Mu-
sic Supervisors' conference, which includes ten
States and the province of Ontario.
Other officers elected at the business meeting
of the association, held on the last day of the
convention in Milwaukee, April 18, include: first
vice-president, Mrs. Marion Cotton, Neutrier,
111.; second vice-president, P. G. B. Humberger,
Springfield, Ohio; treasurer, Frank Percival,
Stevens Point, Wis.; secretary, Miss Edith Kel-
ler, Columbus, Ohio, and auditor, H. E. Wins-
low, Indianapolis, Ind.
Mrs. Ann Dixon, of Duluth, Minn., and David
Mattcrn, of Grand Rapids, Mich., were elected
as directors of the North Central conference,
and Miss Fannie C. Amidon, of Cedar Falls,
Iowa, as director for the national conference.
British Paper Pays High
Tribute to Melville Clark
In a recent issue of Town and Country Life,
published in London, England, an entire page
was given over to a biographical sketch of
Melville Clark, head of the Clark Music Co.,
Syracuse, N. Y., and inventor of the new type
of Irish Harp, which has proven so popular,
both in this country and abroad. The article
paid high tribute to Mr. Clark and to his interest
in the development of music, stating that he
had given over 4,000 harp recitals in the United
States, and was recognized as an authority on
that instrument.
A Novel Promotion Stunt
AKRON, O., April 27.—The Van Camp Piano
Co., 1096 South Main street, announces it will
commence immediately to make extensive al-
terations to the warerooms. The firm caused
much comment this week when it advertised
it would loan, free to Akronites, forty-five
pianos for an indefinite time, until improve-
ments have been completed.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MAY 4, 1929
Coming of Spring Opens
Way to Country Canvassing
Orders Placed for Bowen Loaders Presage
Much Activity Among piano Dealers During
Season
WINSTON-SALKM, N. C, April 26.—The ap-
proach of Spring and the season of open roads
has resulted, as in other years, in greatly in-
creased orders being received by the Bowen
Piano Loader Co., of this city, for the Bowen
one-man loader and carrier. This device may
be attached to the back of Ford models,
whereby one man may load or unload a piano.
Many dealers are using the Bowen loader for
demonstration purposes in rural sections, as
whole counties may be canvassed from house
to house with the instrument itself, rather than
a photographic reproduction. It also can be
advantageously used in transporting pianos
from freight station to the warerooms, the cost
of a Ford car being much less tha.n the cost of
the usual heavy truck or dray, and the operation
and upkeep decidedly smaller, and the same car
without the piano, may be used for collections.
The advent of the new Ford model last
year was followed almost simultaneously by
the announcement by the Bowen Piano Loader
Co. of a new model expressly designed to fit
the new Ford.
R. J. Bowen, president of the company, has
a retail piano establishment in this city. It
has been said that "necessity is the mother of
invention." Mr. Bowen does considerable busi-
ness throughout the rural communities border-
ing upon Winston-Salem, and devised the Bowen
Loader as an expedient for the demonstration
of pianos at the farmer's own home. Many
years ago he placed this loader on the market,
and other dealers, realizing the value of it to
their business, bought one of these loaders. It
is interesting to note that many of these origi-
nal purchasers of one loader now operate a
fleet of six. or more Fords equipped with the
Bowen Loader.
Phil Spitalny's Music
Now on Edison Records
Exclusive Recording Contract Made by Thomas
A. Edison, Inc., With Prominent Dance Or-
ganization
Thomas A. Edison, Inc., has just announced
that Phil Spitalny's Music, under the personal
direction of Phil Spitalny himself, will in fu-
ture record exclusively for Edison records and
several recordings have already been made
which will be available both in the Edison Hill
and Dale and the new Edison Needle-type records.
Mr. Spitalny and his organization have
achieved a prominent position among leading
dance orchestras, broadcasting several times
each week from the grill room of the Pennsyl-
vania Hotel, New York, over a nation-wide net-
work.
He, himself, is an accomplished musician and
was for several years conductor of the grand
orchestra of the Allen Theatre in Cleveland. At
the present time, in addition to his orchestra
work, he is guest conductor with the Capitol
Theatre grand orchestra, New York.
New Milwaukee Dealer
MILWAUKEE, WIS., April 29.—The Outlet Corp.
of America has been incorporated to deal in
musical instruments, accessories and supplies ijn
Milwaukee. Incorporators are L. Swidler, H.
Primakow and C. Swidler.
•
T h e name of the J u s t i n Bros. Music Shop,
Cicero, 111., has been changed to lustin Bijofc.
Inc.
.
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