Music Trade Review

Issue: 1929 Vol. 88 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Hill; Vice-Presidents, J. B. Spillane, Randolph Rrown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUCHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 88
B
Cable: Elbill New York
May 4, 1929
No. 18
National Music Week
Y the time this issue of The Review reaches the majority
of its readers the National Music Week observance of
1929 will be well under way and every indication points
to a celebration, both official and unofficial, that will surpass any-
thing heretofore recorded.
From President Hoover, who has accepted the Honorary
Chairmanship of the Honorary Committee of Governors support-
ing the observance, right down the line to the small-town mayor,
ihere is displayed a spirit of interest and co-operation that insures
thorough official sanction of the Music Week celebration and makes
it distinctly a matter of art rather than of commerce. The de-
velopment of the movement has / been a little short of phenomenal,
for, within a few years, it has grown from rather an ambitious
experiment to a point where the annual observance is participated
in officially by well over 2,000 communities throughout the country
and has the active support of churches, clubs, schools and all types
of organizations directly or indirectly interested in music and its
development.
Those who will take a personal part in the observance will
run into the hundreds of thousands and this year those who will
be permitted to participate indirectly through the medium of radio
will number incalculable millions. The Radio Manufacturers'
Association has officially endorsed National Music Week and urges
that its members arrange wherever possible to broadcast programs
during the week that will tie up directly with the observance
Outstanding among those who will aid in this work will be the
Atwater Kent Mfg. Co., which will devote its entire program over
the National Rroadcasting chain on May 5 to Music Week.
Through the Atwater Kent foundation, too, various cities and
towns have arranged for local auditions in connection with the
National Radio Audition sponsored by the foundation. Other radio
manufacturers, including the Grigsby-Grunow Co., have also an-
nounced special plans for Music Week observance, which means
that the important message will he carried through the air to
millions who would not be brought in contact with it by other
means.
It is to be hoped that the other factors in the music industry
will prove equally alive to the opportunity for increasing the music
consciousness of the general public. There is no retailer so small
but that he can find some way for tying up with his local music
week committee, and where there is no such committee there are
still abundant opportunities for dealers themselves to support the
movement on their own account. The matter is entirely too im-
portant from every angle to be treated casually.
M
MAY 4, 1929
Value of Associations
EMBERS of the industry are inclined at times to
comment more or less cautiously upon the effort
of various trade associations to eliminate evil and
improve business ethics by resolution. They point out that no
organization in which membership is voluntary can effectively
legislate for its members, for if the regulations are too drastic
they may prove contrary to law and if they are mild they are likely
to be ignored.
It may be taken for granted that the average trade association
cannot force its members to observe fixed rules of business conduct.
Yet the very fact that several hundred men in the same line oi
trade can get together and agree upon definite policies has a moral
value that cannot be ignored. The music trade itself has witnessed
The Magazine Number of
KMFW
now published on the second Saturday of each
month will, after the issue of June 8, 1929,
appear on the first of each month.
The Magazine Number of The Review,
launched in January, 1928, was the first music
trade publication to provide a sound and prac- (
tical monthly merchandising service for all
branches of the Music Industry and it has
proven an outstanding success, warranting plans
for developing the publication on an even
higher plane as a service to the trade it rep-
resents.
Simultaneously with the change in publication
date of the Magazine number, the weekly Neivs
number will be discontinued.
The Music Trade Review
Established 1879
Published by
Federated Business Publications, Inc.
420 Lexington Ave., New York
numerous examples of improving trade conditions by resolution.
It is easy, of course, to point to the black sheep and backsliders
who have ignored the suggestions of the majority, but even without
the power of enforcement a resolution designed to check a business
evil has a moral weight that often proves surprisingly effective.
Associations should be encouraged to face trade problems and
evils and to take such action as seems fitting to overcome the dif-
ficulties. More than one dealer has indulged in poor advertising,
over-allowances and excessive terms because he did not know of
better ways. If it can do no more, the association can at least
point out the right road and leave it to the intelligence of the
individual member whether or not he will follow it.
.i
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MAY 4, 1929
Lyon & Healy Announces
Big Earnings for 1928
Annual Report Shows Net Operating Profit for
the Year of $501,321.25—Interesting State-
ment by R. E. Durham, President
CHICAGO, III., April 29.—The annual report of
Lyon & Healy, Inc., for the year ending De-
cember 31, 1928, has just been issued and shows
a net operating profit for the year of $501,-
321.25, which with fixed charges and taxes of
$136,843.94 leaves a surplus net profit of $364-
477.31.
In connection with the announcement of the
figures for the year, Raymond E. Durham,
president of Lyon & Healy, issued the follow-
ing statement:
"There are many new influences affecting
and bringing about changes, in the music indus-
try.
The perfection of radio reception and the im-
provement of radio programs have resulted in
an enlarged expansion of the radio business, of
which the music trade has been able to take
advantage. Also, it has become more gener-
ally recognized that the music store is the most
logical and best avenue for the distribution of
radio products, and we look for further increase
in the volume of business in this department.
"The movietone and other developments in
connection with the theatre business have
tended to reduce the number of orchestras dur-
ing the past year. We believe that this condi-
tion is only temporary and that it will be but
a fairly short time until these orchestras arc
restored.
"There has been a falling off in volume of the
sale of cheap mechanical and upright pianos;
but the volume of business in the higher grade
and higher quality grand pianos, used largely
for educational and cultural purposes, has
shown an increase, as our sales in both Stein-
way and Lyon & Healy pianos were greater
than any other previous year.
"The most outstanding development in the
music business during the past year is the pub-
lic's increasing interest in more and better
music; this is particularly true in connection
with the schools, as there is a growing recog-
nition on the part of educators that music has
a most important and valuable place in the edu-
cation of youth."
Steinite Dealers Meet
AKRON, O., April 29.—Sixty-seven Steinite deal-
ers from the Akron district attended a banquet
here which marked the formal introduction of
the new 1929 Steinite Radio receiver. Four
factory representatives from Chicago met with
the dealers. All of the leading Akron radio
firms had representatives in attendance.
Gillham on Majestic Program
Art Gillham, known as the whispering pianist,
and popular as a Columbia record artist, will be
the featured artist on the program of the Majestic
"Theatre-In-the-Air" on Sunday, May 12, on
which occasion he wiil sing a number of selec-
tions which he has recorded for Columbia.
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'Piano
New York Music Merchants Gather
in Binghamton for Annual Meeting
A S this issue of The Review goes to press,
•^- the third annual convention of the New
York State Music Merchants and Radio Dealers
has launched its sessions in Binghamton,
N. Y., the program covering Thursday and
Friday of this week with headquarters at the
Arlington Hotel. The complete convention re-
port will appear in The Review next week.
Under the direction of Edwin R. Weeks,
president of the association, with the assistance
of the other officers, a particularly interesting
program has been arranged, which opens
formally with a luncheon at noon on Thursday,
when the delegates will be the guests of the
Binghamton Kiwanis Club. The visitors will
be welcomed by city officials.
The afternoon session on Thursday will be
devoted to a discussion of piano problems and
the speakers include: Edward C. Boykin, ex-
ecutive secretary of the National Piano Manu-
facturers Association; John S. Gorman, Chi-
cago, vice-president of the Gulbransen Co.;
C. J. Roberts, president, and Delbert L. Loo-
mis, executive secretary of the National Asso-
ciation of Music Merchants; Hermann Irion,
president of the Music Industries Chamber of
Commerce; and Miss Helen Curtis, of Chicago,
who will give a demonstration of piano class
instruction.
All-Irish Broadcast Aids
Sales of Columbia Records
So successful in record sales was an All-Irish
Columbia artist broadcast over station WMCA,
New York, on March 19, initiated by James
O'Byrne De Witt of the Irish Music Store, that
Mr. De Witt, a prominent Columbia dealer in
New York, is continuing to broadcast weekly
for seven weeks, on Fridays at 8 p. m., East-
ern Standard Time.
Mr. De Witt pays for the artists when neces-
sary, and the station time, but Columbia co-op-
erates with him in arranging the programs,
writes continuities, and does the actual direc-
tion of the whole broadcast.
Columbia volunteers similar co-operation
with any other dealers interested in pushing its
Irish records, or those of any other nationality,
and further details may be had from George W.
White, of the company's Foreign Department,
1819 Broadway, New York City.
M. P. Moller Is Active
in Grime Prevention Move
M. P. Moller. head of M. P. Moller, Inc.,
the prominent organ manufacturers concern of
Hagerstown, Md., is very active in the promo-
tion of a permanent society to study and offer
remedies for the prevention of crime, and took
a prominent part in a recent meeting of some
three hundred citizens of Hagerstown and sur-
rounding territory which resulted in the ap-
pointment of a committee of ten to perfect the
organization.
The annual banquet will be held on Thursday
evening under the auspices of the Live-Wire
Club of the Binghamton Chamber of Com-
merce, and entertainment will be furnished by
the club members and others.
The Friday morning session will be devoted
to radio and the speakers will include Ken-
neth W. Marks, of Elmira; B. E. Neal, of Buf-
falo; Reed A. Dimmock, of Binghamton; James
N. Kelley, of Buffalo; P. A. Ware, of the At-
water Kent Mfg. Co., Philadelphia; and Dr.
Sigmund Spaeth, of New York.
At noon on Friday the delegates will be the
guests of the Binghamton Rotary Club at
luncheon and in the afternoon the final business
of the convention, including the election of of-
ficers, will be handled. In the afternoon also
there will be a demonstration in class piano in-
struction by a representative of the Miessner
Institute and an address by D. J. Kelly, super-
intendent of schools in Binghamton, on "Music
in the Public Schools."
New Sousa March Composed
for Spanish Exposition
John Philip Sousa, veteran bandmaster and
composer of patriotic marches, who is now in
his 75th year, has written another march, "La
Flor de Sevilla" (The Flower of Seville), which
he has dedicated to the International Exposi-
tion at Seville, Spain, which will open on
May 7. The new Sousa march will be featured
at the concerts of the United States Army band
during the exposition. The band, under the
leadership of Capt. William J. Stannard, will
leave for Spain on the "Leviathan," which sails
from New York on May 4.
"La Flor de Sevilla" was heard for the first
time on Saturday evening, April 27, in Wash-
ington, D. C, when the Army Band played it
on the occasion of a farewell reception to be
given in honor of the band by the Washington
Chamber of Commerce and the Board of Trade.
The program was broadcast over the Columbia
chain of stations.
New Brunswick Hanger
The advertising department of the Bruns-
wick-Balke-Collender Co., in line with its ad-
vertising of the theme song, is instituting a
new type of window hanger to be known as
the "Brunswick News Flash." It will consist
of a pictorial hook-up with the picture whose
theme songs are being featured, with pictures
of Brunswick artists who have made recordings
of the songs, with "stills" from the movie.
These will be hung in dealers' windows when
the picture featured is playing in their locality,
space being allowed at the bottom of each
hanger for insertion of the name of the theatre
where the picture is booked.
The K. W. Radio Co., New York, has in-
creased its capital stock from $75,000 to $250,-
000.
^ S T I E F F PIANO
Will attract tke attention of those
who Tmow and appreciate tone guality
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