Music Trade Review

Issue: 1929 Vol. 88 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wtn. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manuger
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
I
BOSTON OFFICE:
JOHN H. "WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable: Elbill New York
April 27, 1929
No. 17
Watch Congress!
T will be well for those of the trade who are interested in
tariff copyright or resale price maintenance legislature, and
this would seem to mean the majority of the members of the
industry, to keep their eyes on Washington and their ears to the
ground during the special session of Congress. It is understood
of course that the session will be called by the President primarily
for the purpose of considering farm relief and tariff measures.
Despite this fact it is estimated that over two thousand bills of
other types have been introduced or reintroduced in the hope that
they may squeeze through and be acted upon.
Legislation at any time bears watching and the trade organiza-
tions will have to bear in mind that there is always the opportunity
for slipping something through while those opposed to the measure
are resting quietly and peacefully in the belief that there is no
immediate cause for alarm. The probabilities are, of course, that
the matters for which it was originally convened will take up all the
time of the special session and that the many extraneous bills will
have to be presented again at the next regular session of Congress
Musical Instrument Imports
Show Increase in Brazil
Germany Still Chief Source for Pianos but
United States Holds the Lead in Phonographs
and Records
WASHINGTON, I). C, April 20.—Brazilian im-
ports of musical instruments were much great-
er during the first eleven months of 1928 than
in 1927, totaling $2,982,137, an increase of thirty-
seven per cent or $803,712 over the entire previ-
ous year, according to a report from Vice-Con-
sul J. F. Burt, Rio dc Janeiro, made public by
the Department of Commerce.
The United States is the leading supplier to
this market of the most important class of
musical instruments, that is, phonographs and
phonograph records and accessories. Brazilian
import statistics show that sixty-one per cent
of the imports of phonographs and eighty-three
per cent of the imports of records came from
the United States during 1927 and importers
state that this high percentage was maintained
during 1928.
Germany is by far the most important source
of supply for pianos of all kinds and for "musi-
cal instruments unenumerated," having received
APRIL 27, 1929
in December. However, until the final gavel announces adjourn-
ment every move should be watched.
1
A Notable Tribute
HE fact that President Hoover has decided to serve
as Honorary Chairman of the National Music Week
Committee this year, is a matter for congratulation
because in a large measure it gives official endorsement to this in-
creasingly important annual musical event. The use of the Presi-
dent's name coupled with those of the governors of many of the
States and the mayors of hundreds of cities gives to the music week-
celebration an official status that is impressive and frees it entirely
from any taint of commercialism.
Within a week after this issue of The Review reaches its read-
ers the music week celebration will be under way throughout the
country and on a scale that is expected to exceed all previous
records. What the members of the music industry themselves, and
particularly the retailers, are going to do about it remains to be
seen, but under existing conditions it would appear as though the
celebration marks an opportunity for developing contact with the
musical element that should in no sense be neglected. A full meas-
ure of co-operation extended by the dealer during Music Week
will win for him the business support during the months to come.
M
The Future of Radio
USIC merchants who are handling radio or plan to
enter that field, and that means about 90 per cent
of the trade, will do well to watch radio develop-
ments carefully within the next month or so. Already there are
announcements of new and radical improvements in existing lines
of receivers, the preparation of new products for the market and
price readjustment calculated to give the public the most imposing
radio values since the industry was established.
To the dealer who would be successful in the handling of radio
receivers a thorough knowledge of the lines he is keeping as well
as the competing products is essential. To acquire accurate knowl-
edge of this sort means constant watchfulness. To the dealer who
studies radio merchandise and takes proper care of his stock there
are none of the dangers that often face the retailer who works on
the hit-and-miss plan. It would seem that the retailer who faces
stock liquidation this year has not been attending to his knitting.
eighty-seven per cent of the business in pianos
other than automatics, sixty-seven per cent of
that in automatic pianos, and fifty-four per cent
of that in musical instruments unenumerated,
during 1927. It is understood that that coun-
try also led the business during 1928.
The increased imports of phonograph records
from $301,025 to $438,885 are worthy of note,
inasmuch as an unusually large number of rec-
ords were made in Brazil during 1928 by sub-
sidiaries of American and European companies.
New Schiller Styles Soon
The Schiller Piano Co., of Oregon, 111., is
working on a number of new grand styles
which will be introduced at the national conven-
tion of the Music Industries next June. The
company's grand business is exceptionally good
and at the present time the grand department
is working overtime.
A. M. Nelson Dies
SALT LAKE CITY, UTAH, April 22.—Death has
claimed Anthony M. Nelson, widely known in
Utah music trade circles for many years. Im-
mediate cause of death was apoplexy. He was
in his sixty-fifth year. Mr. Nelson was the
founder of the former Nelson Piano Co. and
one of the founders of the Utah-Idaho Music
Co., now known as the Utah Music Co. For a
time he was associated with the Daynes-Beebe
Music Co. He was born in Denmark.
Ashley B. Cone, president of Hardman, Peck
& Co., New York, returned this week from a
five-weeks' trip to the Pacific Coast. Mr. Cone
made stops in all the important Western cities,
including Los Angeles, Seattle, Portland, San
Francisco and many others.
A recent addition to the membership list of
the National Association of Music Merchants
The partnership business heretofore con- was Albert T. Strauch, for many years head
ducted by Harry Barry and I.. M. Hussey at of Strauch Bros., Inc., manufacturers of piano
529 South Broadway, Greenville, O., has been actions, and who is now engaged in the retail
incorporated as the Greenville Piano Co. music business with his son, Albert T. Strauch,
There will be no change of policy in the man- Jr., with a store at 421 South Broadway,
agement of the company.
.
Yonkers, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
APRIL 27, 1929
Newspaper Ads That Pay Sales Dividends
A Series of Impressive Advertising Layouts That Tell a Real Story for the Baldwin
Piano
A DVERTISING
authorities
have
been
^ much impressed with the calibre of the ad-
vertising being used in the New York news-
papers by the eastern division of the Baldwin
Piano Co. The copy, several examples of which
are reproduced herewith, is particularly inter-
esting in that in a general way there is a close
tie-up between the various illustrations used.
The subjects of course vary with each adver-
tisement, but the general design follows along
a given plan, and has for its purpose the cen-
tering of attention upon the piano itself. In
short, whether or not the text of the adver-
tisement is read, anyone who glances at it
cannot avoid tying up the illustration with the
instrument.
The space used for the advertising is two
columns wide and seven and one-half inches
deep, and the general layout is such that the
copy is not easily dominated by other pub-
licity on the same page. Each announcement
seems to put over some particular message
regarding the piano music, the value of the
piano in the home and in the school, and par-
ticularly the standing and reputation of the
Baldwin instruments. The main point to be
emphasized is that the advertising has brought
traceable results in the form of many inquiries
that have been most gratifying to the company
itself.
Toledo Tuners Hold Their
Tenth Annual Conference
"Pianos should be tuned at least twice a
year and four times a year as advocated by
leading manufacturers is still better, for it keeps
the instrument in tip-top condition," he said.
Vice-president Minifie, in his talk, told how
he and other tuners are increasing their busi-
ness and raising their incomes. Advertising,
he said, was the most effective means for ac-
complishing this. He solicits regularly a list
of 500 names by direct mail, using letter, fold-
ers and blotters, each carrying a message re-
garding the care of the piano.
Out-of-town guests attending included: D. S.
Farmer, A. V. Minifie, T. M. Wise, Max Gor-
don, R. Oaks, D. D. Brown and A. Kanousc,
all members of the Detroit division. Hirem
Bessinger, Lima, Ohio; Chas. O'Harrow, Find-
lay, Ohio; O. W. Newman, Francis Newman,
Tiffin, Ohio and W. E. Brown, of the Baldwin
Piano Co.
Officers of the. Toledo division are: E. J.
Disler, president; Herbert Calbeaux, vice-presi-
dent and H. P. Gurney, secretary and treasurer.
New Officers Elected
for Martin Music Go.
Nels C. Boe, President of National Association,
Among the Speakers on Interesting Program
Before Large Attendance
TOLEDO, OHIO, April 22.—The tenth annual
Spring meeting and dinner of the Toledo divi-
sion of the National Association of Piano
Tuners was held in the Commodore Perry
hotel last week. More than fifty tuners and
guests were in attendance. Several national
officials were present, including:
National
President Nels C. Boe, of Chicago; A. V.
Minifie, vice-president, Detroit, and Chas.
O'Harrow, Findlay, O., a board member. At
the speakers' table were seated, in addition to
the above, D. S. Farmer, in charge of the tun-
ing department of Grinnell Bros., Detroit; T.
M. Wise, Mount .Clements, Mich., and toast-
master E. J. Disler, president of the Toledo
division. Also L. W. Lehkuhle, convention
secretary of the Toledo Chamber of Commerce,
who invited the officers to hold the national
convention in Toledo in 1930. Those present
were favorable to this sentiment.
In his address President Nels C. Boe urged
tuners to co-opera,te with the national body as
well as with their local Associations to the end
that the profession of tuning may be still fur-
ther elevated. Due to the more thorough train-
ing and knowledge required of the tuners to-
day the barber and the blacksmith are no longer
competitors for the job of tuning the family
piano.
Akron Concern to Vacate
AKRON, OHIO, April 22.—The Windsor-Poling
Music Co., one of the largest in Akron, an-
nounces plans to vacate its present location
at Mill and South Howard streets within a
short time. A twenty-foiir-story bank building
is to be erected on the site this year. Mr.
Poling has made no announcement as yet where
he will move his store, but announces plans are
under way to reduce the stock immediately
preparatory to seeking a new location
Los ANGELES, CAL., April 20.—At a meeting of
the Board of Directors of the Martin Music
Co. M. F. Martin was elected president and
L. E. Fontron, vice-president and general man-
ager. The election was necessary on account
of the death on March 4 of John D. Martin,
who was president of the organization at that
time. Mr. Fontron stated that there would not
be any material changes in the organization
which has conducted a general music and radio
business as well as acting both in a retail and
wholesale capacity as distributors of the Gul-
bransen piano.
Erion Department Opened
BUFFALO, N. Y., April 23.—Formal opening of
the new piano and general music section of
the Erion department store in Buffalo has just
taken place in the new quarters assigned to
the music department in the Erion Building at
1021-1027 Broadway. A. W. Erion, who was
sales manager of the company's former William
street music store, holds a like position in the
new department. He is being assisted by Mar-
tin Schwahl, who has been assistant sales man-
ager of the William street store, which has
been discontinued.
The United Music Co. has opened a new
branch store at 387 Bank street, New London,
Conn., with Frank Cable in charge.

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