Music Trade Review

Issue: 1929 Vol. 88 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
APRIL 27, 1929
A Convention Speaker
Columbia Theatrephone Makes New York Debut
A i r HAT promises to be one of the most in-
"
teresting features at the coming Music
conventions in Chicago next June is the ad-
|
The Columbia
|
Theatrephone
|
Makes Its Debut
|
at a New York
I
Theatre
-;iiiiiiiiuiii,i h mi,mil,in
K. S. Clark
dress by Kenneth S. Clark, staff member of the
National Bureau for the Advancement of
Music. Mr. Clark is the head of the Civic and
COmmunity Division of the Bureau. In his
convention address he plans to outline the
many ways in which the dealer can capitalize
the musical interest in his community through
I he medium of orchestras and bands in schools,
piano classes, music week celebrations, music
memory contests, etc. Mr. Clark is well versed
in this subject an-d an able speaker. He will
bring to the assembly a truly worth-while mes-
sage, one of farreaching value to every music
dea'er.
Gapehart Co. Releases
New Sales Literature
The Capehart Automatic Phonograph Co.
has just issued for the interest of dealers
throughout the country a particularly effective
piece of sales- literature in the form of a book-
let bearing the caption "Proof" and including
facsimiles of letters received by the company
and its representatives from owners of public
places, such as hotels, restaurants and rest
rooms, telling of the satisfactory incomes de-
rived from the use of Capehart Orchestropes,
which are coin operated and automatic in
action.
The booklet goes far to show that the instal-
lation of a Capehart instrument not only serves
to entertain customers with the latest records,
but pays for itself through its coin-in-the-slot
attachment, ami then produces profits. In ad-
dition to the letters, the booklet includes pho-
tographic reproductions of the Capehart Or-
chestrope and of store interiors in which the
instrument has been installed.
i,ii.:i;.ii..Mum,in..,iiiiiu,-:
' I A HE Columbia Theatrephone, a non-synch m-
A
nous instrument, the newest product of the
Columbia Phonograph Co., recently made a highly
successful debut at the Lyric Theatre, New
York. So excellent was the cuing that many
of the critics termed the musical accompani-
ment "synchronized." The entire musical pro-
gram, including the score for the feature film
"At the South Pole," was supplied by the aid
of the "Three Musketeers" of the Columbia
theatre service—the Theatrephone, the record
library, and the cuing service.
The Columbia Theatrephone is an all-electric
instrument, whose mechanism is encased in a
desk-like cabinet. A split cover, which opens
in drop-lid fashion, covers the turntables, the
electric pick-ups, fading device, and volume,
speed and speaker controls. The cover, when
open, serves as a shelf for cue record racks.
Two six-tube transformer-coupled amplifiers
are located in the base of the cabinet, and are
capable of producing volume for theatres whose
capacities range from 200 to 2,000. The equip-
ment also includes two dynamic speakers which
can be placed anywhere in the house, and are
controlled from the instrument. The speakers
can be operated separately or simultaneously.
The Columbia Record Library contains 180
double disc records, making an actual total of
360 selected compositions. The records are the
cream of popular and classical music as re-
corded on the Columbia, Odeon and Okeh discs.
Any Columbia dealer can replace these records,
thus precluding the loss of a performance in
the event of breakage.
The Columbia Cuing Service covers approxi-
mately 90% of the films released nationally
since September 1, 1928. In addition there is
Aeolian Products Shown
at Supervisors' Meeting
MILWAUKEE, WIS., April 22.—Franklin Dunham,
head of the educational department of the
Aeolian Company, spent considerable time with
the J. B. Bradford Piano Company while at-
tending the North Central Music Supervisors'
conference, held during the week of April 16
at Milwaukee.
Brunswick Records on Radio
Representatives of the J. B. Bradford Pia.no
Co. were in charge of an Aeolian display at the
Brunswick records will be used in a forth
Hotel Schroeder, held in connection with tin-
coining series of radio programs by Auto Grill, event. The display consisted of several upright
working with Metro-Goldwyn-Mayer. These pianos and grand Duo-Arts.
programs will consist each week of theme
Mr. Taft, manager of the Aeolian pipe organ
songs from motion pictures with an M-G-M department, of New York, and Mr. Huencken,
player taking part and making a talk. The rec- mana,ger of the Chicago pipe organ department
ords will be ma.de by Brunswick and shipped of the company, were in Milwaukee during tin-
l<> the different stations over which these pro- week, at which time they were callers at the
s
grams are scheduled.
Bradford store.
a cardboard disc which enables the operator to
omit certain parts of particular records when
cuing his pictures. There is also supplied a
stereoptical slide which advertises to the audi-
ence the Columbia musical score, and theme
song, if there is one.
A catalog of the Columbia record library for
motion picture accompaniment in alphabetical,
mood and numerical listings has been compiled
especially for exhibitors using a non-synchro-
nous instrument. A folder containing informa-
tion in regard to the Theatrephone, the Library
and the cuing service has also been prepared.
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wtn. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manuger
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
I
BOSTON OFFICE:
JOHN H. "WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable: Elbill New York
April 27, 1929
No. 17
Watch Congress!
T will be well for those of the trade who are interested in
tariff copyright or resale price maintenance legislature, and
this would seem to mean the majority of the members of the
industry, to keep their eyes on Washington and their ears to the
ground during the special session of Congress. It is understood
of course that the session will be called by the President primarily
for the purpose of considering farm relief and tariff measures.
Despite this fact it is estimated that over two thousand bills of
other types have been introduced or reintroduced in the hope that
they may squeeze through and be acted upon.
Legislation at any time bears watching and the trade organiza-
tions will have to bear in mind that there is always the opportunity
for slipping something through while those opposed to the measure
are resting quietly and peacefully in the belief that there is no
immediate cause for alarm. The probabilities are, of course, that
the matters for which it was originally convened will take up all the
time of the special session and that the many extraneous bills will
have to be presented again at the next regular session of Congress
Musical Instrument Imports
Show Increase in Brazil
Germany Still Chief Source for Pianos but
United States Holds the Lead in Phonographs
and Records
WASHINGTON, I). C, April 20.—Brazilian im-
ports of musical instruments were much great-
er during the first eleven months of 1928 than
in 1927, totaling $2,982,137, an increase of thirty-
seven per cent or $803,712 over the entire previ-
ous year, according to a report from Vice-Con-
sul J. F. Burt, Rio dc Janeiro, made public by
the Department of Commerce.
The United States is the leading supplier to
this market of the most important class of
musical instruments, that is, phonographs and
phonograph records and accessories. Brazilian
import statistics show that sixty-one per cent
of the imports of phonographs and eighty-three
per cent of the imports of records came from
the United States during 1927 and importers
state that this high percentage was maintained
during 1928.
Germany is by far the most important source
of supply for pianos of all kinds and for "musi-
cal instruments unenumerated," having received
APRIL 27, 1929
in December. However, until the final gavel announces adjourn-
ment every move should be watched.
1
A Notable Tribute
HE fact that President Hoover has decided to serve
as Honorary Chairman of the National Music Week
Committee this year, is a matter for congratulation
because in a large measure it gives official endorsement to this in-
creasingly important annual musical event. The use of the Presi-
dent's name coupled with those of the governors of many of the
States and the mayors of hundreds of cities gives to the music week-
celebration an official status that is impressive and frees it entirely
from any taint of commercialism.
Within a week after this issue of The Review reaches its read-
ers the music week celebration will be under way throughout the
country and on a scale that is expected to exceed all previous
records. What the members of the music industry themselves, and
particularly the retailers, are going to do about it remains to be
seen, but under existing conditions it would appear as though the
celebration marks an opportunity for developing contact with the
musical element that should in no sense be neglected. A full meas-
ure of co-operation extended by the dealer during Music Week
will win for him the business support during the months to come.
M
The Future of Radio
USIC merchants who are handling radio or plan to
enter that field, and that means about 90 per cent
of the trade, will do well to watch radio develop-
ments carefully within the next month or so. Already there are
announcements of new and radical improvements in existing lines
of receivers, the preparation of new products for the market and
price readjustment calculated to give the public the most imposing
radio values since the industry was established.
To the dealer who would be successful in the handling of radio
receivers a thorough knowledge of the lines he is keeping as well
as the competing products is essential. To acquire accurate knowl-
edge of this sort means constant watchfulness. To the dealer who
studies radio merchandise and takes proper care of his stock there
are none of the dangers that often face the retailer who works on
the hit-and-miss plan. It would seem that the retailer who faces
stock liquidation this year has not been attending to his knitting.
eighty-seven per cent of the business in pianos
other than automatics, sixty-seven per cent of
that in automatic pianos, and fifty-four per cent
of that in musical instruments unenumerated,
during 1927. It is understood that that coun-
try also led the business during 1928.
The increased imports of phonograph records
from $301,025 to $438,885 are worthy of note,
inasmuch as an unusually large number of rec-
ords were made in Brazil during 1928 by sub-
sidiaries of American and European companies.
New Schiller Styles Soon
The Schiller Piano Co., of Oregon, 111., is
working on a number of new grand styles
which will be introduced at the national conven-
tion of the Music Industries next June. The
company's grand business is exceptionally good
and at the present time the grand department
is working overtime.
A. M. Nelson Dies
SALT LAKE CITY, UTAH, April 22.—Death has
claimed Anthony M. Nelson, widely known in
Utah music trade circles for many years. Im-
mediate cause of death was apoplexy. He was
in his sixty-fifth year. Mr. Nelson was the
founder of the former Nelson Piano Co. and
one of the founders of the Utah-Idaho Music
Co., now known as the Utah Music Co. For a
time he was associated with the Daynes-Beebe
Music Co. He was born in Denmark.
Ashley B. Cone, president of Hardman, Peck
& Co., New York, returned this week from a
five-weeks' trip to the Pacific Coast. Mr. Cone
made stops in all the important Western cities,
including Los Angeles, Seattle, Portland, San
Francisco and many others.
A recent addition to the membership list of
the National Association of Music Merchants
The partnership business heretofore con- was Albert T. Strauch, for many years head
ducted by Harry Barry and I.. M. Hussey at of Strauch Bros., Inc., manufacturers of piano
529 South Broadway, Greenville, O., has been actions, and who is now engaged in the retail
incorporated as the Greenville Piano Co. music business with his son, Albert T. Strauch,
There will be no change of policy in the man- Jr., with a store at 421 South Broadway,
agement of the company.
.
Yonkers, N. Y.

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