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The Music Trade Review
APRIL 27, 1929
A Convention Speaker
Columbia Theatrephone Makes New York Debut
A i r HAT promises to be one of the most in-
"
teresting features at the coming Music
conventions in Chicago next June is the ad-
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The Columbia
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Theatrephone
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Makes Its Debut
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at a New York
I
Theatre
-;iiiiiiiiuiii,i h mi,mil,in
K. S. Clark
dress by Kenneth S. Clark, staff member of the
National Bureau for the Advancement of
Music. Mr. Clark is the head of the Civic and
COmmunity Division of the Bureau. In his
convention address he plans to outline the
many ways in which the dealer can capitalize
the musical interest in his community through
I he medium of orchestras and bands in schools,
piano classes, music week celebrations, music
memory contests, etc. Mr. Clark is well versed
in this subject an-d an able speaker. He will
bring to the assembly a truly worth-while mes-
sage, one of farreaching value to every music
dea'er.
Gapehart Co. Releases
New Sales Literature
The Capehart Automatic Phonograph Co.
has just issued for the interest of dealers
throughout the country a particularly effective
piece of sales- literature in the form of a book-
let bearing the caption "Proof" and including
facsimiles of letters received by the company
and its representatives from owners of public
places, such as hotels, restaurants and rest
rooms, telling of the satisfactory incomes de-
rived from the use of Capehart Orchestropes,
which are coin operated and automatic in
action.
The booklet goes far to show that the instal-
lation of a Capehart instrument not only serves
to entertain customers with the latest records,
but pays for itself through its coin-in-the-slot
attachment, ami then produces profits. In ad-
dition to the letters, the booklet includes pho-
tographic reproductions of the Capehart Or-
chestrope and of store interiors in which the
instrument has been installed.
i,ii.:i;.ii..Mum,in..,iiiiiu,-:
' I A HE Columbia Theatrephone, a non-synch m-
A
nous instrument, the newest product of the
Columbia Phonograph Co., recently made a highly
successful debut at the Lyric Theatre, New
York. So excellent was the cuing that many
of the critics termed the musical accompani-
ment "synchronized." The entire musical pro-
gram, including the score for the feature film
"At the South Pole," was supplied by the aid
of the "Three Musketeers" of the Columbia
theatre service—the Theatrephone, the record
library, and the cuing service.
The Columbia Theatrephone is an all-electric
instrument, whose mechanism is encased in a
desk-like cabinet. A split cover, which opens
in drop-lid fashion, covers the turntables, the
electric pick-ups, fading device, and volume,
speed and speaker controls. The cover, when
open, serves as a shelf for cue record racks.
Two six-tube transformer-coupled amplifiers
are located in the base of the cabinet, and are
capable of producing volume for theatres whose
capacities range from 200 to 2,000. The equip-
ment also includes two dynamic speakers which
can be placed anywhere in the house, and are
controlled from the instrument. The speakers
can be operated separately or simultaneously.
The Columbia Record Library contains 180
double disc records, making an actual total of
360 selected compositions. The records are the
cream of popular and classical music as re-
corded on the Columbia, Odeon and Okeh discs.
Any Columbia dealer can replace these records,
thus precluding the loss of a performance in
the event of breakage.
The Columbia Cuing Service covers approxi-
mately 90% of the films released nationally
since September 1, 1928. In addition there is
Aeolian Products Shown
at Supervisors' Meeting
MILWAUKEE, WIS., April 22.—Franklin Dunham,
head of the educational department of the
Aeolian Company, spent considerable time with
the J. B. Bradford Piano Company while at-
tending the North Central Music Supervisors'
conference, held during the week of April 16
at Milwaukee.
Brunswick Records on Radio
Representatives of the J. B. Bradford Pia.no
Co. were in charge of an Aeolian display at the
Brunswick records will be used in a forth
Hotel Schroeder, held in connection with tin-
coining series of radio programs by Auto Grill, event. The display consisted of several upright
working with Metro-Goldwyn-Mayer. These pianos and grand Duo-Arts.
programs will consist each week of theme
Mr. Taft, manager of the Aeolian pipe organ
songs from motion pictures with an M-G-M department, of New York, and Mr. Huencken,
player taking part and making a talk. The rec- mana,ger of the Chicago pipe organ department
ords will be ma.de by Brunswick and shipped of the company, were in Milwaukee during tin-
l<> the different stations over which these pro- week, at which time they were callers at the
s
grams are scheduled.
Bradford store.
a cardboard disc which enables the operator to
omit certain parts of particular records when
cuing his pictures. There is also supplied a
stereoptical slide which advertises to the audi-
ence the Columbia musical score, and theme
song, if there is one.
A catalog of the Columbia record library for
motion picture accompaniment in alphabetical,
mood and numerical listings has been compiled
especially for exhibitors using a non-synchro-
nous instrument. A folder containing informa-
tion in regard to the Theatrephone, the Library
and the cuing service has also been prepared.
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.