Music Trade Review

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14
The Music Trade Review
Dealer Literature Describing New
"Electramuse" Is Released to Trade
Some Recent
Dealer Litera-
ture on the New
"Electramuse"
Witney Resigns From Heppe
to Engage in Law Practice
PHILADELPHIA, PA., April 22.—Former secretary
George W. Witney, of C. J. Heppe & Son, 1117
Chestnut street, has severed his connection with
the firm to join the legal staff of a New York
corporation, and his duties and office have been
taken over by J. M. Birmingham.
Raugh to Pittsburgh
PHILADELPHIA, PA., April 22.—C. S. Raugh has
been appointed to take care of the Pittsburgh
offices of the Sonora Phonograph Co., succeed-
ing the former representative F. X. Donovan.
The Pittsburgh offices are under direction of
the Philadelphia district manager, L. E. Hil-
du = rr, and branch store at 2206 Chestnut street.
Costly Kimball Organ
Installed in Memphis
Instrument Costing $100,000 Attracts Consid-
erable Public Interest—Dedicated in Munici-
pal Auditorium.
MEMPHIS, TF.NN., April 22.—The installation of
the great Kimball organ, in the Municipal Au-
ditorium in this city, has aroused a great deal
of public interest throughout the South due to
the many press notices that have been given
the installation and dedication of the $100,000
five-manual instrument built by the W. W.
Kimball Co. of .Chicago.
An example of the publicity which the organ
has received is a special editorial in the Mem-
phis, Tennessee, Commercial Appeal, dated
April 8, which reads as follows:
"Memphis, gaining each day in ground for
pride, may now boast the South's greatest
organ. The new instrument, which cost $100,-
000.00, will be dedicated Tuesday night, April
9, 1929. It is in the Auditorium so placed that
it may be employed for either of the two large
halls, or for both. The two halls will be
opened for the dedicatory program, and the-
maximum seating capacity, 12,500, will be avail-
able. Charles M. Courbcin, designer of the
instrument, will be the organist. The program
is to be of Southern flavor.
Distinguished
guests, city officials and those who are respon-
sible for the installation of the newest of Mem-
phis' cultural assets, will be present at the dedi-
cation.
"The new organ adds greatly to the useful-
ness of the Auditorium. From all points of
view its purchase and installation constitute an
excellent investment. There are many who
look upon the general matter of civics from a
pinch-penny point of view, but even they can-
not resent the investment of this $100,000.00.
The increased usefulness of the Auditorium will
actually repay in full on the investment. Wi.h
the new organ in service, every large church
convention in the South will be drawn toward
Memphis. And this new facility will be at-
tractive to many other conventions.
"To the Auditorium commission, the city
government, Adolph Steutcrman, Ernest Hawke
and John B. Vesey must go large credit for
the new organ. Mr. Steutcrman and Mr.
Hawke acted in an advisory capacity. Mr.
Vesey has given to the Auditorium the largest
grand piano in the world, a Kimball instrument
which is p'ayed from the organ keyboard."
Reproductions of
T ^ H E Holcomb & Hoke Mfg. Co., Indianapo-
lis, Ind., manufacturer of the "Electra-
inusc," a coin-controlled continuously playing,
electrically operated, automatic phonograph,
has just prepared and issued some particularly
interesting and effective literature relative to
the Electramuse and what it means to the deal-
er who handles it.
For mailing to the dealer there is an eight-
page and cover booklet which not only illus-
trates the two models of the Electramuse made
by the company, the "Super-tone" and the
"Grand," but gives a vast amount of informa-
tion regarding the field in which they may be
sold, their profit-making possibilities, pertinent
facts regarding the instruments themselves and
illustrations of installations in cafes, restau-
rants, confectionery and drug stores, dance-
halls, theatres, etc. The illustrations are sup-
plemented with testimonial letters from pur-
chasers telling of the excellent returns brought
in by the instruments.
The booklets for the dealer consideration are
coming by a letter from the sales manager of
the company announcing that the booklet is in
the mails and asking that it be given considera-
tion and a return envelope is attached with the
booklet itself so that the dealer may easily
apply for additional information.
For the use of the salesman in making his
rounds, there is provided an imposing twenty-
four-page booklet with much information sup-
plementing that included in the literature sent
to the dealer direct. The salesman's book em-
phasizes particularly the manner in which the
company provides selling helps for the dealers
handling its line, and it is reported that the
facts and figures presented have resulted in
the lining-up of many new dealers. In addition
APRIL 27, 1929
The New "Electramuse" Grand
the publicity has brought in a number of in
quiries which would indicate that there is
wide interest among dealers in products sue'
as the Electramuse.
Giant Phonograph Horn
Plays on Fifth Avenue
A new form of song plugging was introduced
in New York last week, when a motor truck
equipped with a huge phonograph horn, five feet
in diameter, cruised up and down Fifth avenue
and Broadway, carrying placard announcements
of the opening of the sound picture production
of "Show Boat," the premiere of which was held
on April 17 at the Globe Theatre. Pedestrians
within half a mile of the truck on the main ave-
nues were startled by the magnified strains of
"Here Comes the Show Boat," which seemed
to have the volume of twenty auditorium loud-
speakers combined in one. Ordinary sounds
of traffic were completely drowned out by the
strains of the dance orchestra, which a blind
person might have attributed to a race of giants.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
J. E. Ryan New Manager of
Ludwig Philadelphia Stores
PHILAMKLPHIA, PA., April 22.—J. E. Kyan suc-
ceeds the late John J. Ryan, his brother, as gen-
eral manager of the four Philadelphia stores of
the Ludwig Piano Co., with headquarters at
1103 Chestnut street. He also has been elected
secretary of the company and of the piano
manufacturing concern of Ludwig & Co., of
New York. Charles A. Ericsson, president of
Ludwig & Co., was in Philadelphia last week-
going over the routine of the local business to
which the general manager is a newcomer, al-
though his brother had been linked with the
trade for more than thirty years. He formerly
was vice-president and treasurer of the Foster
Ryan Shoe Co. L. W. Perry, of New York, has
been made vice-president of the Ludwig Co.,
adding this office to his former executive capac-
ity of treasurer. He is also in charge of pro-
duction. President Ericsson will take over the
duties of general manager of all the Ludwig,
Piano Co. stores.
The Music Shoppe, Inc., Goosecreek, Tex.,
has been incorporated with capital stuck of
$10,000. The incorporators are J. YV. Fondren,
J. YV. Garth, Jr., and Vava Fondren.