Music Trade Review

Issue: 1929 Vol. 88 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
News Number
THL
VOL. 88. No. 16
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington A?e., New York, N. Y. April 2 0 , 1 9 2 9
8In
«g. <£°£ leers
Why Attend the Conventions?
How can I most
effectively
tie-up with the promotional op-
portunities offered by the sev-
eral elements of the music in-
dustries?
This is the question
the dealer is asking himself to-
day. Hermann Irion answers this
question in a clear and straight-
forward manner in the state-
ment that is presented
below
and it is an expression that
should be of unusual interest to
every member of the trade.
Why attend the conventions?
Here is an important
question
to present to the trade at large;
one worthy of the careful con-
sideration of every
manufac-
turer, jobber, dealer and sales-
man. One of our foremost cap-
tains of industry, an outstanding
leader in the music
business,
presents his views on this mat-
ter of convention attendance in
the statement below. It is well
worth reading.
Hermann Irion, President of the Music
Industries Chamber of Commerce
N
EVER at any time in the history of the music business has there been such widespread activity
in the promotion of sales as there is today. Immense strides are being made in the public
school, the concert field, the radio, the private music teacher, the motion picture and the
press. Everywhere the public is being reached as never before.
The Tuesday session of the June music industries Convention will give the dealer a splendid op-
portunity to hear at first hand about the accomplishments of these various promotional agencies.
Such vital subjects as piano promotion, band contests, school orchestras and National Music Week
will be discussed by a representative of the National Bureau for the Advancement of Music; instru-
mental work in the schools will be explained by J. E. Maddy, Chairman of the Committee on In-
strumental affairs of the Music Supervisor's National Conference; the story of the Piano Promotion
Committee and its important work will be told by Edward C. Boykin, Executive Secretary; radio
will be discussed by large operators in that industry and the entire session will be summarized by a
prominent dealer in the music field who will tell how he has successfully converted these activities
into profits.
Following this an open forum will be held to permit questions and discussion from the floor.
Can anybody in the industry, manufacturers and jobbers not excepted, afford to miss this most
important session? It is my opinion that they cannot and I hope that dealers all over the country
will come prepared to carry away a new and valuable inspiration.
HERMANN IRION.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
To the Music Dealers of A merica
By C. J. ROBERTS
APRIL 20, 1929
Legislation at Special
Session Worth Watching
Likely That Copyright and Other Matters May
Be Brought Up in Addition to Farm Relief
and Tariff
President of the National Association of Music Merchants
T
HE Music Industries Conven-
tions that are to occur at the
Drake Hotel in Chicago from June 3
to 6 inclusive undoubtedly will be the
greatest in the '
history of our
trade in m a n y
r e s p e c t s . Of
that I am abso-
lutely confident.
Frankly rec-
ogn i z i ng the
need within our
trade of making
the conventions
a n instructive,
stimulating a n d
e n t e r t a i ning
e v e n t — out-
s t a n d i n g in
every particular
—the executives
of the various
allied bodies and
the s p l e n d i d
committees have
bent every effort
to bring t h i s
about.
CLARENCE
Realizing that
no matter what division of the trade
a member is directly identified with,
he is also interested in all other divi-
sions to some extent, at least, arrange-
ments were made for the Music
Trades Convention to be held at the
Drake Hotel at the same time that the
Radio Industries Convention and Ex-
hibitions are held at other hotels and
a general meeting of the combined
industries will be held at the Drake
under the auspices of the Music
Industries Chamber of Commerce on
Tuesday morning, June 4, when able
speakers will discuss many phases of
the industries represented.
The meetings of the merchants that
will follow will be of unusual interest,
as in addition to matters pertain-
ing- strictly to our trade that will be
discussed by trade leaders, eloquent
Planning Entertainment
for Convention Luncheon
The members of the Piano Club of Chicago
have ibeen invited to co-operate in providing
entertainment for th-e joint luncheon of the
Music Industries Chamber of Commerce and
the Piano Club of Chicago, which officially
opens the Music Trades Convention, June 3, at
the Drake Hotel.
G. R. Brownell, chairman of the entertain-
ment committee, has sent out a letter to all
members of the Piano Club asking for enter-
tainment recommendations.
Dreher Will Is Probated
CLEVELAND, O., April 15.—The will of the late
Henry Dreher, who died March 19, was out for
probate on Thursday of last week. It is stated
that Mr. Dreher left his estate of $200,000 to-
gether with other holdings to his widow, Mrs.
Nellie M. Dreher.
and forceful speakers from other
fields will address us on subjects ap-
plicable to our business and of great
general interest. Among formal mat-
ters that are to
be taken up will
be the adop-
tion of our new
Constitution and
By-Laws.
The banquet
is certain to be
the most bril-
liant and inter-
esting in o u r
entire history.
I u r g e all
members w h o
can possibly at-
tend to do so
and I cordially
invite all non-
member m e r -
chants and oth-
ers connected
with our trade
to c o m e , and
promise all an
interesting, en-
J. ROBERTS
j o y a b l e and
profitable occasion. All members
who have not yet responded to the
spirit of the "Resolution" in re-
gard to new members are reminded
that it is not too late to do so and
that all cooperation of members in
this regard will be deeply appre-
ciated.
Come to the great Convention and,
if possible, bring a new member with
you! You will be amply repaid for
your visit. Moreover, you will go back
to your business with a new slant on
merchandising, a feeling of greater
security for the future and a portfolio
full of the latest practical and most
successful ideas in sales promotion
and merchandising.
(Signed) C. J. ROBERTS,
President,
National Ass'n of Music Merchants.
Milwaukee Store Remodeled
MILWAUKEE, WIS., April 13.—The Milwaukee
Piano Co. has redecorated and remodeled its
showrooms at 270 West Water street. The
firm has three floors of beautifully-fitted dis-
play rooms, two of which display the Waltham
pianos and one of which is devoted to Atwater
Kent and Majestic radios and combinations.
At the present time the firm is featuring the
Waltham, Jr., with excellent success.
The O'Loughlin Music Co., Salt Lake 'City,
Utah, of which H. R. O'Loughlin and Frank
Warren are proprietors, has been incorporated
with capital stock of $35,000 as O'Loughlin's,
Inc. There will be no change in the control
or management.
The R. R. Records Music House has leased
and occupied new quarters at 1015 Main street,
Houston,. Tex. The company carries a com-
plete line of musical instruments and radio re-
ceivers.
WASHINGTON, D. C, April 15.—Although called
by President Hoover for the primary purpose
of considering farm relief and tariff legisla-
tion, it is considered likely that the special
session of Congress convening to-day, will con-
sider other matters of interest to the business
world, even though efforts will be made to
restrict general legislation to a minimum.
It is believed that, in addition to farm and
tariff matters, an effort will be made to intro-
duce the bills amending the copyright law,
which were before Congress last session, and
which includes the measure for eliminating the
fixed rate on royalty payments for the me-
chanical reproduction of copyrighted music.
According to reports, the bill providing for
the maintenance of resale prices on trade-
marked articles will be reintroduced at the
special session as the opportunity offers, as
will measures to revise the trade-mark laws,
and amend the bankruptcy laws. It is hard
to believe that these outside measures will
be acted upon finally at the special session,
and must wait for passage until the regular
session in December. However, the rumors
are in the air, and those interested either in
supporting or opposing business legislation
would do well to be on their guard.
Ohio Musicians Hold Their
Convention in Columbus, O.
Mrs. Alberto Reardon, Youngstown, Elected
President of Teachers' Association—Inter-
esting Program Carried Out
COLUMBUS, OHIO, April 13.—Four days of lec-
tures, demonstrations and concerts which com-
prised the program of the joint Ohio Music
Teachers' Association and Ohio Music Clubs
convention here this week, came to a close on
Friday with a concert in the De.shler-Wallick
ballroom by the Saturday Music Club.
Mrs. Alberto Reardon, Youngstown, was
elected president of the Ohio Music Teachers'
Association at the Thursday session of the or-
ganization. She will succeed Cecil Fanning,
who will serve next year as a director. Fran-
cesco B. DeLeone, Akron, was elected first
vice-president and Grant Connell of the Capi-
tol College of Oratory and Music, Columbus,
second vice-president. Directors in addition
to Mr. Fanning are Mrs. William C. Graham
and Frederick C. Mayer, both of Columbus.
After forty-seven years as an association, the
music teachers decided to take out a State char-
ter. It was also voted to have a permanent
paid State secretary. Dues of active and asso-
ciate members were raised to meet the incor-
porated demands. District chapters will be
organized and hold monthly meetings in cities
as Columbus, Cincinati, Dayton, Cleveland and
Youngstown. The 1930 convention will be held
in Youngstown.
Q R S Co. Changes Name
and Increases Capital
Stockholders of the Q R S Co., manufacturer
of music rolls and radio tubes, have approved
an increase in the authorized common stock
from 75,000 to 400,000 shares and splitting of
the shares three for one. Changing the name to
Q R S-De Vry Corp. was also approved. Stock-
holders of record of April 12 may subscribe for
additional stock at $40 a share in the ratio of
one share for each five held after the split-up.
H. A. De Vry was elected a director and vice-
president of the company.

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