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The Music Trade
16
Merchandise Dealers in New York
Hear Motion Picture Music Talk
T ^ H E regular monthly meeting of the Asso-
ciated Musical Instrument Dealers of N^w
York was held on Tuesday evening, April 16,
at the Fifth Avenue Hotel, at 6.30 o'clock. The
guest speaker of the evening was Carl H.
Milliken, secretary of the Motion Picture Pro-
ducers and Distributors of America, Inc., who
took the topic, "The Progress of Mechanical
Music in the Motion Picture Field." He be-
gan by mentioning the fact that the motion
picture has played an important part in the
past twelve or fifteen years in developing musi-
cal taste in America. The sound pictures will
accomplish even more to make America music-
minded, he stated, and this is sure to redound
to the benefit of those engaged in the music
business.
To prove this point, Mr. Milliken digressed
for a moment to tell of a recent motion pic-
ture showing the manufacture of American
derby hats, which was sent to Panama exhibi
tors as well as elsewhere. Within a few weeks
after the showing of picture, Panama haber-
dashers were flooded with demands for Ameri-
can derbies, and a new fad was started in this
way. The motion picture business has ob-
served hundreds of similar occurrences in the
past dozen years, and the big interests of every
nation have come to recognize that "trade fol-
lows the film." People going to the theatre
for diversion are in a proper mood to have
their tastes and desires influenced subcon-
sciously and much stimulus to trade is thus
given by the films.
The magnitude of the motion picture work!
audience can be grasped from the general cs-
Wisconsin Women's Clubs
to Observe Music Week
April IS.—A letter urging
some form of observance of Music Week,
May 5-11, has been sent out by Mrs. J. H.
Munster, of Port Washington, music chair-
man of the Wisconsin federation, to close to
400 federated women's clubs in this State. The
letter urges, first, that there be active par-
ticipation in music during this period, and,
second, that American music be featured.
Mrs. Munster is asking that the clubs pro-
mote the observance of the week on a com-
munity wide basis. Last year more than 200
Wisconsin towns observed the week, and Wis-
consin won the honor place in the convention
of the General Federation of Women's Clubs
at San Antonio for the work promoted by the
music department, with Mrs. Munster at its
head. If community-wide-observance is not
possible, a music week program in the indi-
vidual clubs is urged.
MILWAUKEE, WIS.,
Ringen Takes New Post
April 11.—William
Ringen, well-known band and orchestra instru-
ment man, has taken over his new duties as
manager of the band and orchestra department
in the main store of Sherman, Clay & Co.
This department was recently enlarged and
beautified, and the shop is now on the prem-
ises which facilitates repair work. For Mr.
Ringen it was almost like returning home, as
he started his work in the music trade as a
boy with Sherman, Clay & Co. He expressed
great enthusiasm for the lines of the company,
in band and orchestra instruments, King band
instruments, Ludwig drums, Bacon banjos,
Rettoney-Cundy line of reed instruments and
clarinets, and Martin guitars, as well as Dea-
gan marimbas. He used to sell Martin guitars
when he had a store of his own, and wel-
comed several other lines as old friends.
SAN
FRANCISCO,
CAL.,
APRIL 20, 1929
Review
timate that in a single week the paid admis-
sions for any city or town are equivalent to
the population of the place. In other words,
about 250 millions of people throughout the
world pay admissions to picture houses in any
given week. In conclusion, Mr. Milliken
stated that if this world audience continues to
be made music-minded the future of the music
business is assured.
Following Mr. Milliken's talk, Jack Schwartz,
who has just returned from a Coast trip, out-
lined a plan for the formation of a new promo-
tional association for musical merchandise ex-
clusively, which he would like to see formed
independent of the present efforts of the Music
Industries Chamber of Commerce. He esti-
mated that it would require an assessment of
$150,000 from the retail and wholesale trade
and be directed by a man worthy of a $15,000
to $25,000 salary. He omitted the complete
details, being forced to hurry away, but said
that the plan would take in a national poster
campaign in dealers' stores, and some inten-
sive national advertising a few weeks before
Christmas each year. Discussion was deferred
until the May meeting.
Al Barth and Henry Feinberg were admitted
to membership at this meeting. The Musical
Merchandise Manufacturers Association was
scheduled to meet following the dealers' meet-
ing but didn't because of lack of a quorum.
Nicomede Issues Folder
on Rainbow Flasher
ALTOONA, PA., April 15.—A folder describing
the Nicomede Rainbow Flasher for drums and
banjos has been issued recently by the Ni-
comede Music Co., this city, of which Joe
Nicomede is head. The leaflet points out that
the Nicomede flasher affords illumination of
blended colors, which adds greatly to the ap-
pearance of a dance orchestra. In addition, the
flashers keep the banjo and drum-heads dry
and produce a snappy tone.
The folder contains endorsements for the
flasher from prominent popular artists, includ-
ing Harry Reser, leader of the Clicquot Club
Eskimos and banjo soloist. Mr. Reser writes
as follows: "Let me take this opportunity of
saying that I have made an inspection of your
'Rainbow Flasher,' and can see great possibili-
ties in this novelty.
"I would say that for a banjoist who is ap-
pearing either in vaudeville, a night club, or in
fact any other place where he is in direct con-
tact with his audience, your 'Rainbow Flasher'
would be an indispensable novelty. May I
take this opportunity of wishing you success."
School Band Contests
Planned for Music Week
SAN FRANCISCO, CAL., April 12.—The band mas-
ters of the various high schools are arranging
for the northern California High School band
contest which has become an integral part of
Music Week. This year it will foe held under
the direction of the executive board of the
California School Bandmasters' Association,
with Chester W. Rosekrans, executive director
of Music Week, acting as chairman of the band
contest as well as for the other contests, piano
and choral. The band contest is one of the
most picturesque features of the annual music
celebration, as the boys and girls from all over
northern California come attired in gay uni-
forms to compete for prizes and for place, each
band hoping to be able to compete in the Na-
tional School band contests, California bands
having formerly won excellent recognition in
these national events.
0
OLIVER DITSON CQ
BOSTON. T^tASS
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Heavy Damage by Fire
Fire on April 12 caused more than $15,000
damage in the general music store of Gerald
Hyde in Cortland, N. Y. The blaze, which
originated in an adjoining store, is believed to
have been of incendiary origin, as a boll 1c
which had contained kerosene was taken from
the ruins of the building in which the fire
started.
Gotsch Home From Europe
Walter M. Gotsch, head of the Walter M.
Gotsch Co., Chicago, manufacturer of grand
piano scarfs, piano ibench cushions, covers and
materials, returned hist week from a two
months' trip abroad. Mr. Gotsch was on a
combined business and pleasure trip and visited
the principal countries in Europe including
Germany, Czechoslovakia, Switzerland, France,
Belgium and England.
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