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News Number
THL
VOL. 88. No. 16
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington A?e., New York, N. Y. April 2 0 , 1 9 2 9
8In
«g. <£°£ leers
Why Attend the Conventions?
How can I most
effectively
tie-up with the promotional op-
portunities offered by the sev-
eral elements of the music in-
dustries?
This is the question
the dealer is asking himself to-
day. Hermann Irion answers this
question in a clear and straight-
forward manner in the state-
ment that is presented
below
and it is an expression that
should be of unusual interest to
every member of the trade.
Why attend the conventions?
Here is an important
question
to present to the trade at large;
one worthy of the careful con-
sideration of every
manufac-
turer, jobber, dealer and sales-
man. One of our foremost cap-
tains of industry, an outstanding
leader in the music
business,
presents his views on this mat-
ter of convention attendance in
the statement below. It is well
worth reading.
Hermann Irion, President of the Music
Industries Chamber of Commerce
N
EVER at any time in the history of the music business has there been such widespread activity
in the promotion of sales as there is today. Immense strides are being made in the public
school, the concert field, the radio, the private music teacher, the motion picture and the
press. Everywhere the public is being reached as never before.
The Tuesday session of the June music industries Convention will give the dealer a splendid op-
portunity to hear at first hand about the accomplishments of these various promotional agencies.
Such vital subjects as piano promotion, band contests, school orchestras and National Music Week
will be discussed by a representative of the National Bureau for the Advancement of Music; instru-
mental work in the schools will be explained by J. E. Maddy, Chairman of the Committee on In-
strumental affairs of the Music Supervisor's National Conference; the story of the Piano Promotion
Committee and its important work will be told by Edward C. Boykin, Executive Secretary; radio
will be discussed by large operators in that industry and the entire session will be summarized by a
prominent dealer in the music field who will tell how he has successfully converted these activities
into profits.
Following this an open forum will be held to permit questions and discussion from the floor.
Can anybody in the industry, manufacturers and jobbers not excepted, afford to miss this most
important session? It is my opinion that they cannot and I hope that dealers all over the country
will come prepared to carry away a new and valuable inspiration.
HERMANN IRION.