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Stromberg-Carlson Co.'s New Plant
Is Finished and Ready for Occupancy
The Spacious
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New Radio
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Factory of the
j
Stromberg-
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Carlson Co.,
§
at Rochester,
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N. Y.
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R O C H E S T E R , N. Y., April 15.—The big
^ new plant of the Stromberg-Carlson Tele-
phone Mfg. Co., to be devoted to the manu-
facture of both radio receivers and telephone
equipment, is now complete, and ready for oc-
cupancy. It will be put into immediate op-
eration in order to help take care of what the
company expects to be one of the busiest sea-
sons in its history. The ground on which the
plant is situated covers 28 acres, while the
factory building itself measures 625x460 feet,
comprising some 360,000 square feet of floor
space or over eight acres. A private siding, con-
nected with the New York Central Railroad,
serves the plant, and there are spare tracks
to take care of extra cars.
The monitor type of construction is used,
there being fifteen monitors like great inverted
troughs, with windows on either side, running
through the building, from east to west, with
supporting trusses within the monitors them-
selves, covering spans usually sixty feet, but
in one case of a hundred feet. This system re-
A
Wholesalers Quick to Order
New Victor Instruments
View of Testing Sets Results in Orders Total-
ing Nearly $2,500,000 From Two Wholesalers
—New Line to Be Ready Soon
In order to test out the new combination in-
struments and radios shortly to be placed on
the market by the Victor Talking Machine Co.,
a number of these instruments have been placed
in various sections of the country under the
supervision of engineers to check up on their
performance under varying conditions.
It is reported that two prominent whole-
salers, having had the opportunity of. inspect-
ing the new instruments, immediately placed
orders for them totaling nearly two and a half
million dollars, this before orders for the line
had been solicited.
It is stated that the new Victor combination
will be known as the Radiola-Electrola. The
full details regarding the new products will
be available in about a month.
Carter Radio Co. to Move
The Carter Radio Co. of 300 S. Racine ave-
nue, Chicago, announces that it will move to
new and larger quarters on or about May 1
of this year, in order to increase the produc-
tion of parts for the use of many of the lead-
ing radio set manufacturers.
duces the number of posts, and leaves more
clear floor space for the placing of machinery.
The heating and ventilating equipment is of
the most modern type, and latest equipment is
also installed in the various departments, in-
cluding traveling belts for handling various
parts of the instrument.
Much of the radio and telephone building
work is carried on simultaneously owing to
the similarity of the products, many machines
being used for both, and the employes being
so trained that they can work either on radio
or telephone with equal facility.
DeForest Radio Corp.
Holds Sales Conference
After holding sales conferences in many of
the important cities of the country, the Dc
Forest Radio Co. staged a most successful con-
ference for the New York district at the Hotel
Plaza, Jersey City, and the company's plants
in that city and Passaic, with over one hun-
dred distributors, newspaper men and company
officials in attendance. The purpose of the
conference was to explain the products and
plans of the organization, the advertising and
merchandising campaigns for 1929 and to in-
vite an exchange of ideas between those who
produce and those who market the DeForest
Audions.
Among the company officials who took part
in the meeting and made addresses were: Dr.
Lee DeForest, James W. Garside, president of
the DeForest Radio Co. and Jenkins Television
Corp.; Harry C. Holmes, director of sales; Wil-
liam J. Barkley, assistant to the president; Paul
C. Staake, advertising director, and others.
Before the meeting was over the visitors were
received at the plants of the Jenkins Televi-
sion Corp., where the Jenkins Televisor, for
home use, was demonstrated.
H. S. Holmes, formerly Sonora sales rep-
resentative in the Baltimore territory, has been
transferred to the New York office, where he
will work under the direction of Charles A.
Craig, metropolitan sales manager, and cover
the lower half of Manhattan.
The Peterson Piano Co. has opened a new
store at 8 North Third street, Grand Forks,
N. D. The company handles the Gulbransen
and Bush & Lane pianos together with phono-
graphs and records, band instruments and musi-
cal merchandise, which products are elaborately
featured.
10
Dayton Co. Executives
Hold Sales Conference
DAYTON, O., April 13.—Office managers and
salesmen of the A-C Dayton Co. attended a
sales convention at the headquarters of the
company here recently, the sessions covering
a period of four days, embracing discussions
regarding all the sales advertising and produc-
tion plans of the company for the coming year.
The convention was presided over by C.
R. Strassner, president, and R. W. Bennett,
vice-president in charge of sales, and addresses
were made by I. Webster Baker, of Conklin
Mann, Inc., New York, advertising agents, J.
W. Sands, of the Jensen Radio Mfg. Co., who
make dynamic speakers for the Dayton Co.,
and other members of the company's execu-
tive staff. Particular attention was given to
describing the various features of the new
"Navigator" line of radio receivers, including
a radio-phonograph combination that has been
put on the market by the company.
Planning DeLuxe Special
Train to the Radio Show
The members of the radio industry, in the
metropolitan district of New York, who attend
the Radio Trade Show and RMA Convention
in Chicago during the week of June 3 will
travel to the Windy City in style, according
to the plans for a special train that had been
made by Leonard C. Welling and Dudley H.
Cohen. The train will be run over the New
York Central line and will comprise at least
nineteen cars of the most modern type. Vari-
ous manufacturers are co-operating with the
committee in order to insure that no one who
travels on the special will suffer from ennui or
thirst.
Texas Music House Adds
New Radio Department
HOUSTON, TEX., April IS.—For the first time
(luring seventeen years of musical merchan-
dising, the Charles W. Parker Music Co., of
this city, has gone outside its field of band
instruments in stocking a line of Sparton radio
receiving sets. The step taken by this firm is
of more than passing interest, since it is one
of the largest musical merchandising firms in
Texas, having branches in Waco, Dallas and
Beaumont, in addition to the store here. The
firm was incorporated two years ago, with
Charles W. Parker, president; C. L. Alfie, vice-
president; and Charles W. Parker, Jr., as sec-
retary-treasurer.
Ters Radio Corp. Opens
MILWAUKEE, WIS., April 15.—The Ters Radio
Corp. has formally opened its new quarters at
4713 Lisbon avenue, this city, at the intersection
of North avenue, in a lively outlying business
section. The sales floor of the establishment
resembles a living room, having a fireplace and
the furniture of a real home setting, inter-
spersed, of course, with many radio receivers.
The store handles the Kellogg, Radiola, Bosch
and Philco sets, and also maintains a service
department which is open from 8 a. m. to 9.30
p. m. Elmer J. Ters is the proprietor.
The Cycle and Radio Corp. will open a new
radio store at 2725 Delaware avenue, Buffalo.