Music Trade Review

Issue: 1929 Vol. 88 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
APRIL 6, 1929
Arthur A. Trostler Joins
Gulbransen Piano Plays an
Brunswick Organization
Weil-Known Radio Man Appointed Sales Man-
ager of Radio-Panatrope Division of Bruns-
wick-Balke-Collender Co.
Important
Role When U. S. Navy Turns to Music
Arthur A. Trostler, one of the best-known
figures in the radio industry, has been appointed
sales manager of the Radio-Panatrope division
Arthur A. Trostler
of the Brunswick-Balke-Collender Co.
Mr. Trostler, until recently vice-president
and sales manager of the Freed-Eisemann Co.,
has been connected with the radio industry for
a number of years as a dealer and jobber and
executive of large manufacturing concerns. He
has traveled extensively both in the United
States and Europe and is thus thoroughly fa-
miliar with manufacturing and marketing con-
ditions in the radio industry.
Before entering the radio field Mr. Trostler
was for many years head of the Victor whole-
sale department of the Schmelzer Arms Co.,
Kansas City.
Texas Music Merchants Plan
Large Convention Delegation
Special Cars to Carry Delegates From Lone
Star State to the Trade Conventions in
Chicago
Robert N. Watkin, secretary of the Will A.
Watkin Co., Dallas, Tex., and ex-president of
the National Association of Music Merchants,
has been one of the first to fully sense the im-
portance of the conventions in Chicago in June
and has already made arrangements for special
cars to carry music merchants and radio deal-
ers to the convention city.
The train schedule suggested, which will en-
able delegates from various sections of the
State to meet at a central point and travej
North together, is as follows:
Galveston
"Sunshine Special"
Houston
San Antonio
Austin
Palestine
LonKview Jet.
El Paso
Abilene
Ft. Worth
Dallas
Longview
Longview
Texarkana
St. Loirs
St. Louis
Chicago
"Texan"'
"Sunshine Special'
"Sunshine Special
"t\
& E. I."
11.30 a. m. June 1
1.15 p.m.
9.45 a. m
11.55 a. m.
5.30 p. m.
7.50 p. m.
7.15 p. m. May
8.42 a. m. June
4.45 p m.
"
5.40 p. m.
"
8.30 p.m.
"
31
1
"
"
"
8.30 p. m. June 1
11.05 p. m.
"
"
11.30 a. m. June 2
11.40 a.m.
"
"
6.10 p.m.
"
"
Arrangements have been made for special
rates of one and one-half fare for the round
trip under the certificate plan.
Scenes Taken on Board U. S. S. "California" During Special Program, in Which
the Gulbransen Piano Played a Major Role
' I *HE Gulbransen piano was used on an im- various parts of the ship and passes through
portant occasion recently when the Com- the rather small openings of the various water-
mander-in-Chief Battle Fleet's Orchestra of the tight doors and hatches.
United States ship, "California," played for a
"I was on board the scout cruiser 'Concord'
reception given by the Commander-in-Chief to recently, and the Gulbransen Minuet which you
President Arosemena, Republic of Panama and furnished the "Concord" several years ago is
Colonel Harry Burgess, United States Gov- still doing excellent service and giving satisfac-
ernor, Canal Zone.
tion."
Writing from Balboa, R. S. Berkey, Lieuten-
ant Commander pens the following to the Gul-
bransen Co.: "The Gulbransen Minuet has given
us excellent service and is ideally suited for
use aboard ship as it is easily transported to
WASHINGTON, D. C. March 30.—British exports
of pianos continued to decrease in number in
1928, falling to a total of 2,506 as compared
with 3,027 in 1927 and 3,367 in 1926, according
to a report just received in the Department of
Commerce from the American consul general
SAN FRANCISCO, CAL., March 29.—Harold Pracht,
piano sales manager for Sherman, Clay & Co., at London. Detailed figures showing country
in this city, has just announced that they have of origin are not yet available for 1928. The
sold a Kurtzmann piano to the Public Li- bulk of the imports prior to 1928, however, con-
brary, in the Civic Center, for its Music Depart- sisted of complete non-automatic pianos, of
ment. This is recognized as a very excellent which Germany sent the major portion. In 1925,
music library department, containing both a during the period in which the import duty was
large assortment of musical scores and of vol- not in operation, over 15,000 pianos were im-
ported, but since the reimposition of the duty
umes regarding music.
Howard C. Rice, president of Kurtzmann & the imports have gradually diminished.
Other unenumerated musical instruments im-
Co.. is expected here on April 1.
ported in 1928 also declined in number, after
The Liberty Music House, 1518 Second ave- advancing in 1927. Germany was also the chief
nue, Seattle, Wash., was remodeled and deco- supplier in this line of musical instruments.
rated to make it one of the finest music stores
on the Pacific Coast. Nine attractively ap-
pointed demonstration rooms are on the first
floor and four are on the balcony.
The Arcturus Radio Tube Co., Newark, N. J.,
has purchased the factory building at 708-720
The J. H. Culp Music Co., Frederick, Okla., Frelinghuysen avenue, that city, which will add
is being moved from the Oklahoma State bank 111,000 square feet of space to the present facili-
building to the Motor Supply building on South ties of the company. It is stated by officials
that production will be greatly increased.
Ninth street.
British Piano Exports
Show Marked Decrease
Kurtzmann Piano Is Bought
by San Francisco Library
New Arcturus Tube Factory
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN
WILSON,
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
J.
NBALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
O
Telephone: Main 6950
Cable: Elbill New York
Lexington 1760-71
APRIL 6, 1929
Out April 13
Monthly
Magazine Issue
of
Editor
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
E.
Review
April 6, 1929
No. 14
Piano Teaching in Schools
NLY a few years ago a great majority of the educators
of the country were decidedly pessimistic regarding the
value, and in fact the possibilities, of group piano in-
struction in the public schools of the country. It was a matter
that could not be handled on a mass production basis, was their
cry, and individual instruction was the only successful solution of
the problem of interesting the youth of the land in the basic in-
strument. Requiring individual instruction, therefore, piano courses
could not be included in the regular school curriculum, for it would
slow up things and be unfair to the other students.
That was but a few years ago, yet to-day we find group piano
instruction made a regular part of the courses in the public schools
of a number of the larger cities of the country and here is Dr. J.
Lewis Browne, director of music in the Chicago public schools,
declaring that "In five years from now I believe all elementary
piano lessons will be class taught." This reaction and a change of
front has not been due to accident but to the consistent and effective
propaganda and promotion work carried on by those interests
that have been so loyal in their support of the piano and piano
playing.
It seems as though every member of the piano trade has a pet
theory regarding the reason for the falling-off of public interest
in that instrument. Some declare that the lure of the automobile
is chiefly responsible; others that the change in the American home
life and particularly the vogue of smaller dwelling quarters is the
reason. And there are others who blame the movies and the radio
and what not. Perhaps they have all been contributing factors but
there is no question but that the silent piano in the home, the un-
used instrument that represents a substantial sum of money tied
up and idle, has been largely responsible. The training of the
ymith of the nation in the elementals of piano playing is the first
step toward remedying this condition, and with interest once
aroused there should be enough taking advance instruction to make
a substantial market for the future. A piano that is used regularly
has a value that is generally appreciated.
"v.Here we have put our finger on the pulse of the situation. The
piano has got to be restored to popular use, if we are to see our
business develop on a very high plane. And our most optimistic
hope lies in this great movement of class instruction.
REVIEW
Visualizing the Music Week Spirit
in the Show Windows
^ The success of National Music Week celebration next
"V month from the angle of the local dealer will depend
upon the manner in which he ties up his store and his
business with the event in the public mind.
What Are the Ingredients of
Modern Piano Salesmanship?
A salesman who has won his spurs and is still making
good in the selling of pianos tells of the need for read-
justing the individual, selling methods of to-day to
conform with the modern trend.
Here's a Store That Sold $1,000
Worth of Records in a Day
The remarkable part of the story is that the day's rec-
ord was not considered particularly unusual in this
small establishment. An article that proves the profit-
able possibilities of organized effort.
After the Sale Has Been Closed
—What Then?
When it comes to getting the instalment money in and
making the customer like it, here is an old-timer in
the music game who knows how and tells something
of the methods he has found successful.
When Hoover Said "I Do" on March 4
Many School Children Heard Him
Reception of Inauguration Broadcast in the Schools
of the country proved a climax to the constantly re-
curring proofs of the value of radio in educational
work. A rich field ready for the retailer.
The Musical Merchandise Section
of The Review
Whether the prospects are eight years old or eighty
E. A. Hegeman, of Philadelphia, interests them in band
and orchestra instruments and music to his own profit
—C. V. Buttleman chats about happenings of interest
in the musical merchandise field on his "By-the-Way"
page—How Eddie Lang is strumming his way to a
fortune—and more.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out April 13

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