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MUSICAL MERCHANDISE
Hundreds Attend California School
Music Conference in San Francisco
Important Program of Constructive Discussions Carried Out At Meeting of Supervisors
—Interesting Trade Exhibit Presented
C A N FRANCISCO, CAL, April 1.—Music
merchants attached considerable importance
to the California Public School Music Confer-
ence which brought together hundreds of
Music Supervisors at the Fairmont Hotel, San
Francisco, on March 25, 26 and 27. One of the
important actions of the conference, taken in
business session on the last day, was its unani-
mous decision to affiliate with the Music Super-
visors' National Conference. A telegram to
this effect was drafted by Peter W. Dykema,
head of the Music Department at Columbia
University, who was one of the Conference
speakers.
During the Conference a mass of important
data was presented, showing the great prog-
ress made in the public schools of California
in the study of music and the increasing tenden-
cy to give credits for courses in band and
orchestra instruments and in piano work. The
first session was opened by the Mission High
School band, San Francisco, directed by George
D. Ingrim. The business sessions and addresses
were interspersed with musical numbers con-
tributed by pupils from high schools in the
Bay region.
On the evening of the closing day of the
Conference an excellent concert was given in
the Civic Auditorium. The orchestra of 131
pieces and the big chorus were the pick of the
school talent of this part of the State and they
had been well rehearsed, conductors being:
orchestra, Herman Trutner, Jr., Technical High
School, Oakland; Chorus, Charles M. Dennis,
College of the Pacific, Stockton, Cal. Four of
the numbers, including Franz Schubert's Over-
ture, "Alphonso and Estrella," were put on the
air over three stations, through the courtesy
of the National Broadcasting Company. The
second part of the program included a sight-
reading number not previously rehearsed.
During the three days' sessions there was
quite an extensive exhibit installed by music
houses in the Red Room at the Fairmont Hotel
and it attracted a great deal of attention from
the supervisors.
Sherman, Clay & Co. showed a varied line
of King band instruments, including the King
Susaphone, Bacon banjos, Ludwig drums and
some Cleveland instruments. Part of the forty
feet taken by this firm was devoted to educa-
tional music. Ray Towle was in charge.
Waters & Ross featured Holton band instru
ments and showed a number of violins and
t ther viols of which they carry a large assort- Important Deal Recently Closed in Chicago as
ment.
Result of Public Auction of Defunct Con-
H. C. Hanson Music House had a large dis-
cern's Assets
play of Buescher band instruments, Ludwig
drums and Sehner lines of reed instruments.
CHICAGO, 111., March 30.—The Novak Drum
Southern California Music Co., Los Angeles Supply Co., 3662 Ogden avenue, has purchased
Huescher dealers, had not brought instruments, the good will, dies, stock and part of the ma-
but were well equipped with catalogs of Bue- chinery of the Wilson Bros. Mfg. Co., formerly
scher and Pan-American lines as well as with manufacturers of drums and musical instru-
music scores and text-books of an educational
ments.
nature.
The Novak Drum Supply Co., well-known
The Radio Corporation of America showed
drum manufacturer, is moving the machinery
sets and speakers and there was much interest
and stock to a new plant at 2301-15 South Mil-
among the supervisors in the R. C. A. Cen- lard avenue, and will take care of the orders
tralized radio equipment for schools. This has on hand and the continuation of the business.
a panel which takes care of all the different
The stock includes bass and snare drums and
classrooms from one central switchboard. Miss accessories, mandolins, tuners, castanets, batons,
Alice Keith, educational director, R. C. A., was tambourines, etc.
here from New York.
Chas. A. Novak, head of the company, an-
Music publishing and distributing firms ex- nounces that while additional space has been
hibiting were: G. Schirmer & Co., Inc.; Mil- taken over, the factory and warerooms at 3662
ton Bradley Co., Silver, Burdett & Co.; Myers Ogden avenue will be retained. The acquisition
& Carrington, Redwood City and Henry Grobe, of the Wilson Bros, line, which includes a num-
of the sheet and educational music department
ber of Wilson drum patents, gives the Novak
of the Rudolph Wurlitzer Co.
Drum Supply Co. a complete line of drums
Speaking of the importance of the exhibit, and accessories to offer the trade.
C. A. Caton, in charge of the public school
The purchase took place at a public auction
music department, Southern California Music held at the Wilson Bros. Mfg. Co., 218 North
Co., said to a reporter for The Review: "We
May street, Wednesday, March 27, by order of
have been telling the people that we must look
the trustee for the benefit of creditors.
to the public school music departments for our
future musicians."
Ray Towle, of Sherman, Clay & Co., said
that he and his assistants had been very busy
demonstrating the instruments. These things
SAN FRANCISCO, CAL,, March 29.—Shirley Walk-
naturally lead to sales later on.
er, comptroller of Sherman, Clay & Co., who
In the program of the orchestra concert, the has just returned from a visit to the Pacific
following is part of what was stated under the Northwest, said to-day that he made the jour-
ney largely in the interests of the conference
heading of "Acknowledgment" :
"G. Schirmer Inc., New York, for chorus and of Sherman, Clay & Co.'s musical instrument
orchestra music; Carl Fischer, Inc., New York, men. The meeting was held in Seattle.
Wilson Bros. Business Is
Bought by Novak Drum Co.
Attends Branch Conference
BACON
BANJOS
010EST AMD UUKBT HOUSE IMTW
Played by Leading
Musicians and Orchestras
Sold by Representative
Muaic Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
for orchestra music, arranged through Waters
& Ross, San Francisco; Silver, Burdett & Co.,
Newark, orchestra music; Oliver Ditson Co.,
Boston; Clayton F. Summy Co., Chicago, and
Chappell-Harms, Inc., New York, for Choral
music, arranged through Sherman, Clay & Co.,
San Francisco.
"Waters & Ross, San Francisco, and the C.
G. Conn Co., of San Francisco, for instruments
and equipment."
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