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The Music Trade Review
New Ampico Hall in St. Louis Will
Be Formally Opened on April First
Eleventh Unit in Chain of American Piano Stores Is Located in Heart of City—Will
Feature Full Line of Pianos Under Management of R. W. Elam
CT.
LOUIS, MO., March 25.—Announcement
has been made here that the new St. Louis
Ampico Hall, the local headquarters for the
distribution of the products of the American
Piano Co., will be formally opened on April 1
and it is anticipated that many people promi-
nent in musical and social circles will attend
the ceremony. The store of course will feature
the Mason & Hamlin, Knabe, Checkering and
other makes of pianos, together with the Am-
pico.
The new store, the eleventh unit of the chain
of American Piano Co. holdings in this coun-
try, is located in the heart of St. Louis's piano
row. A twelve-year lease has been taken on
the four-story building, which has been desig-
nated the new St. Louis Ampico Hall, and
the entire structure, after extensive alterations
have been made, will be given over to the dis-
play of the American Co. instruments.
Russell W. Elam, a native St. Louisan, has
been placed in charge of the new store. Mr.
Elam came to St. Louis several weeks ago to
arrange for the opening of the store and to
care for all details of the opening ceremony.
He started in the piano business several years
ago when the old Bollman Brothers Piano Co.
was in its heyday in St. Louis. Subsequently,
he became associated with the pia,no depart-
ment of Scruggs-Vandervoort-Barney's, after
MARCH 30,
which he assumed the managership of the Mas-
scy Piano Co. of Des Moines, la. After two
years there he went to New York where he was
made assistant manager of Chickering Hall for
three years. He will be assisted in St. Louis by
A. H. J. Dickhaus, who is also widely known
in St. Louis music circles.
"The formal opening of the new store," Elam
said, "will be a gala event, one to be long re-
membered in St. Louis." Invitations are being
mailed to a special list of more than 2,000 per-
sons in the St. Louis district, including city
officials and other dignitaries.
It is planned to initiate their ceremonies with
an afternoon tea, at which Mayor Victor J. Mil-
ler, of St. Louis, is expected to speak. Four
of the prominent women leaders of the city are
expected to act as hostesses, while Madame
Sturkow-Ryder is expected to give a series of
recitals. In the evening, it is planned to have
the heads of the Chamber of Commerce, and
other city officials, as well as officials of thr
American piano company attend.
Donates Instruments to
Celebrate 62nd Birthday
Goggan Store in San Antonio, Texas, Gives
$6,765 Worth of Instruments to Churches and
Schools to Commemorate Event
SAN ANTONIO, TEX., March 22.—In order to cele-
brate fittingly its sixty-second business anniver-
sary, the Thos. Goggan & Bros. Co. donated
musical instruments to the value of $6,765 to
churches and schools in South Texas, the
awards being determined by means of votes
cast by customers. The principal award of an
Aeolian Duo-Art Grand reproducing piano, val-
ued at $1,850, went to St. Mark's Episcopal
Church in this city. Of the fourteen prizes
given six were pianos and eight were Victrolas.
Churches and schools awarded (he other prizes
in the order of value were:
Protestant Orphans Home, Emerson Grand
piano; Travis Park Methodist Church, Everett
grand piano; Main Avenue High School, Brain-
bach grand piano; Incarnate Word Academy,
Kohler & Campbell piano; Alamo Heights
School, Goggan piano; First Baptist Church,
Orthophonic Victrola; Smithville M. E. Church,
Smithville, Tex., Orthophonic Victrola; First
Presbyterian Church, Orthophonic Victrola; St
Peter of the Apostle Church, Orthophonic Vic-
trola; Temple Beth-El, Orthophonic Victrola;
Mark Twain Junior High School, Orthophonic
Victrola; Our Lady of the Lake College, Vic-
tor portable, and Church of the Messiah, Gon-
7ales, Tex., Victor portable.
Bloomingdale Bros. Change
the Advertising Policy
Style R—Reproducing Grand (Welte Mignon—Licensee)
Designed and built to satisfy the most critical.
A rich brown Mahogany case — artistically
finished by New England's finest craftsmen.
Poole Piano Company
Cambridge A
Boston, Mass.
Bloomingdale Bros., well-known New York
department store, has announced a new and
revolutionary advertising policy under which
the merchandising structure of the store is
divided into six sections each with a divisional
advertising manager working in close co-opera-
tion with the department head. Howard P.
Abrahams is in charge of the musical instru-
ment section.
With Youngstown Music Co.
YOUNGSTOWN, O., March 25.—Robert Starr has
joined the Youngstown Music Co. and will be
associated with the band instrument depart-
ment. Mr. Starr is a finished musician, having
been connected as trumpet soloist with sonic
of the finest bands in the country.
The Uniontown, Pa., offices of the W. F.
Frederick Piano Co. will move to the Oppen-
heim-Collins Building, 525 Penn avenue, Pitts-
burgh, shortly.