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The Music Trade Review
MARCH 23, 1929
New York String Quartet
on "At the Baldwin" Hour
Noted Organization to Broadcast Over N. B. C.
Network on March 31 for Baldwin Piano Co.
T h e New Y o r k S t r i n g Q u a r t e t regarded as
a m o n g the greatest of modern i n t e r p r e t e r s of
c h a m b e r IHU--T<\ will be featured mi the "At the
Sherman, Clay and Platt
Music Co. in Buyin g Merger
Consolidation of Purchasing Interests of Two Prominent Retail
Houses on Pacific Coast Is Reported and Confirmed
at Former Headquarters
AN FRANCISCO, CAL., March 18.—Reports of the consolidation of the purchasing inter-
ests of Sherman, Clay & Co., with headquarters in this city, and the Platt Music Co., of
Los Angeles, were confirmed at the headquarters of the former concern here to-day. The
purpose of the consolidation is to largely increase the buying power of both firms and it cre-
ates the largest retail music store organization in the country operating fifty retail stores from
Seattle to Los Angeles, and representing a capital investment of $14,000,000. Sherman, Clay &
Co. featured the Steinway piano as their leader and the Platt Music Co. handled the American
Piano Co. line.
Ben Platt, the head of the Platt Music Co., and Philip T. Clay, president of Sherman,
Clay & Co., left last Friday for New York to visit their wholesalers and to discuss with Eastern
interests the financing of the new combination.
S
New York String Quartet
Baldwin" program over the radio on Sunday
evening, March 31. They will be assisted by
the Baldwin Singers, and the program will be
broadcast through WJZ, New York, and seven-
teen associated stations.
The string Quartet is composed of Ottokar
Cadek, first violin; Jaroslav Siskovsky, second
violin; Berdich Vaska, 'cellist, and Ludvik
Schwab, violinist. Their Baldwin program in-
cludes both quartet and solo arrangements.
The organization made a successful debut in
New York in 1922, and won praise of critics
throughout the country in a trans-continental
tour. In its fourth season, the quartet played
ten times in New York City alone and gave
over seventy performances in all in leading
cities.
Charles Price Stricken
PHILADELPHIA, PA., March 18.—Charles Price,
who is assistant to Philip Hangen, manager-
buyer of the music department of Gimbel
Bros., was stricken with ptomaine poison last
week and has been confined to his home.
Norton-Pinklcy, Inc., Rochester, N. Y., has
been incorporated with capital stock of $50,000
to engage in the sale of musical instruments of
all types. The incorporators are Stephen B.
Storey, Stephen Norton and Russell L. Pinkley.
Many Music Manufacturers Exhibited
at Eastern Supervisors' Conference
PHILADELPHIA, PA., March 18.—At the
conference of the Eastern Music Super-
visors held in this city last week and which
attracted over fifteen hundred delegates to the
three-day sessions, various manufacturers of
musical instruments had more or less elaborate
exhibits of such of their products as fit in with
educational work, the displays being arranged
by the manufacturers direct or through local
representatives. The companies exhibiting in-
cluded the Aeolian Co., New York; Cable Com-
pany, Chicago, 111.; Starr Piano Co., Richmond,
Ind.; Buescher Band Instrument Co., Elkhart,
Ind.; the Theodore Presser Co., Philadelphia;
Oliver Ditson Co., Boston; G. Schirmer, Inc.,
New York, and C. G. Conn, Inc., Elkhart, Ind.
The Aeolian products, including pianos and
Duo-Arts, were displayed under the auspices
of C. J. Heppe & Sons and Franklin Dunham,
director of the Educational Department of the
Aeolian Co., was one of the speakers at the
sessions.
The delegates to the conference were shown
through the public schools of Philadelphia, and
were the guests of the Wananiaker Store and
Victor Talking Machine Co. Russell Carter,
State Supervisor of Music, presided at the
luncheons when conferences on public school
music and teachers' preparation were held.
George L. Lindsay, supervisor of music in the
Public Schools of Philadelphia, welcomed the
delegates and supervised the tours through the
schools of the city and presided at the demon-
stration programs. Speakers included Henry
Klonower, of the State Department of Public
Instruction of Pennsylvania; Frank W. Wright,
Deputy Commissioner of Education in Massa-
chusetts, and Dr. Edwin C. Broome, superin-
tendent of the Public Schools of the City of
Philadelphia, who welcomed the delegates in
the absence of Mayor Mackey. Eldridge S.
Pitcher, of Auburn, Me., president of the Con-
ference, presided at nil sessions. Dr. Charles
Buery, of Temple University, talked on the
necessity of a musical department in all col-
leges, stating that no man or woman was truly
educated unless taught appreciation of music.
Dr. Randall J. Condon, music superintendent of
the schools of Cincinnati, was also among those
advocating the extension of musical education
in the public school systems. The following
officers were elected: Walter H. Butterworth,
of Providence, R. I., president; M. Claude Ros-
cnberry, Harrisburg, first vice-president; Miss
Pauline A. Meyer, Courtland, N. Y., second
vice-president; Clarence Wells, Orange, N. J.,
treasurer, and Miss Marion E. Knightly, Win-
chester, Mass., secretary.
F. Cohvell Conklin, Larchmont, N. Y., and
Mrs. Mabel Groves Howell, Wilmington, Del.,
were named directors and James D. Price, Hart-
ford, Conn., was made a member of the Ex-
ecutive Committee.
Death of Mrs. A. C. Wessell
Mrs. Anna C. Wessell, widow of the late
Otto Wessell and mother of Fernando A. and
Arthur L. Wessell, president and vice-president
respectively of Wessell, Nickel and Gross, well-
known piano action manufacturers of New
York, died at the home of her son, Arthur, in
Freeport, L. I., on Thursday, March 13, in her
seventy-fourth year. Funeral services were
held on Saturday, March 16, interment being in
Woodlawn cemetery.
C. A. Meiser, who for some years past has
conducted a music store in Northumberland,
l'a., announces his retirement from business,
although his son, Moyer Meiser, will continue
in the radio business.
Radio Corp. Moves Eastern
District Sales Offices
The Eastern district sales offices of the Radio
Corp, of America will move this week to new
and larger quarters in the 261 Fifth avenue
building, where they occupy the entire twenty-
fourth floor with approximately double the
space held by the company in the Woolworth
building. The district served by the offices
include nearly all the Atlantic Coast States.
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.