Music Trade Review

Issue: 1929 Vol. 88 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
H. A. Weymann & Son to
Seattle's Pioneer Sporting
Fight Publicity Helps
Retire From Retail Field
Goods Store "Goes Radio"
New Orleans Radio Sales
Prominent Philadelphia House to Devote At-
tention to Making Stringed Instruments and
to Wholesaling Victor Line
Piper & Taft Have Greatly Enlarged Their
Quarters for the Sale and Demonstration of
Radio Receivers
PHILADELPHIA, PA., March 18—Following the-
announcement that the American Piano Co. is
to open retail warerooms of its own in this
city at 1108 Chestnut street, the details of
which will be announced by the company later,
the news comes from H. A. Weymann & Son
that, in turning over their Chestnut .street
building to the American Piano Co., the local
concern will retire from the retail field and
devote its entire energies to the wholesaling
of Victor talking machine and radio combina-
tions and to the manufacture of the well-known
Weymann banjos and string instruments.
Weymann & Son have arranged to occupy
quarters at Tenth and Filbert streets, and fur-
ther announcement of the company's plans will
be made shortly.
The building taken over by the American
Piano Co. is a five-story structure in the heart
of the business district and will be entirely re-
modeled to meet the needs of the company in
the display and sale of the Mason & Hamlin,
Knabe and Chickering pianos and the Ampico.
David Jacobs, who up to this time has repre-
sented the American Piano Co. here with head-
quarters known as Knabe Wareroom at 1020
Walnut street, has arranged to install other
lines of pianos together with radios, and will
continue in business at that address.
.SEATTLK, WASH., March 16.—Piper & Taft.
pioneer sporting goods dealers of Seattle, arc
completing greatly enlarged quarters for the
sale and demonstration of radios, which were
added as a small department but four years
ago. When interviewed regarding this increased
radio activity, William G. Taft, head of the
radio department, said:
"Radio has assumed such importance in our
business that it has become as vitally impor-
tant as all of our other activities put together.
We have been forced to give it greater con-
sideration.''
Four tastefully appointed display rooms will
be featured. These arc somewhat larger than
the old type of phonograph demonstration
rooms. In addition a large, well-lighted dis-
play niche is given to the display of various
models. This is considered a sufficient num-
ber of demonstration rooms, inasmuch as the
vast majority of radio sales are made in the
home.
Probably the most important factor in the
radio department to-day is the maintenance of
a good, efficient service department, says Mr.
Taft. A large, well-equipped service depart-
ment with two operators is maintained in close
proximity to the sales department, and will be
maintained at a consistently high degree of
efficiency. Six salesmen are maintained in the
radio sales department which is the busiest part
of the entire Piper & Taft organization. Split-
dorf, Crosley and Sparton lines are featured.
The department is downstairs and elevator
service is maintained.
Mr. Taft has worked out a plan to effectively
reduce turnover in his sales staff, and still
maintain the morale of the staff for twelve
months in the year by installing a department
where Electrolux electric refrigerators are
handled. The radio men receive training in
both lines, and in Winter there is sufficient
movement in these to warrant maintaining the
department, whereas in Summer when radio is
in its oft season, the refrigerators will be
pushed, for that is their biggest season.
Eddie Mitchell to Head
White Radio Department
COLUMBUS, O., March 16.—Eddie Mitchell, lead-
er and organizer of the Eddie Mitchell dance
orchestra here, will have charge of the Z. 1..
White Department Store radio department. Mr.
Mitchell is well known iu Columbus and cen-
tral Ohio, not only as radio dealer, but musi-
cian as well. He was formerly with lludd
& Co., radio dealers of Columbus.
The Z. L. White Co. will feature the Atwater
Kents, Majesties, Philco, Crosleys and Spar-
tons. The radio department will occupy the
entire fifth floor of the department store.
Radio Broadcasts Aid
Sales of A. K. Receivers
Atwater Kent dealers of Arkansas from one
border of the State to the other co-operat-
ing in a broadcasting service over Station
KLRA of Little Rock, which according to
District Manager Stockholm of the Southwest-
ern Atwater Kent territory, is doing more to
stimulate interest in that particular section than
anything ever attempted heretofore.
The programs, which are broadcast twice
daily, are known as the Atwater Kent Demon-
stration Hours, one in the morning, the other
from four to five p. in. According to present
indications these two hours will represent the
only daytime programs during the Summer
months.
T. J. Kalz, who for the past five years has
been associated with the sales department of
the Radio Corp. of America, has been named
manager of the Graybar Electric Co. in Mil-
waukee, Wis.
NEW ORLEANS, LA., March 16.—There was an
increased call for radios last week and virtually
all the merchants reported that sales, which had
fallen off a little since the Christmas season,
showed a decided upward trend especially to-
wards the end of the week and are better now
than they have been for some time. This is
credited to the fact that there has been an ex-
ceptionally large amount of advertising done
by all the leading music dealers during the past
few weeks. A great deal of this advertising
centered around the Sharkey-Stribling fight at
Miami Heach and some of the advertisers fea-
tured pictures of both Sharkey and Stribling.
A good amount of business was obtained by
reminding the public of the fact that they
should either buy new radios or have their old
ones repaired to hear the fight.
Wilkins Thanks Columbia
for Antarctic Music
From Captain Sir George Hubert Wilkins,
noted aviator-explorer, now in the Antarctic,
the Columbia Phonograph Co. has received the
following radiogram:
"S. S. Hektoria, via Chatham, January 29.
"Columbia Phonograph Co., New York, N. Y.
"Sailing to-day thus ending period of detain-
ment which would have been unendurable with-
out your Grafonola and Columbia records.
"Wilkins-Hearst Antarctic Expedition."
Captain Wilkins, who in 1928 flew "over the.
top of the world," from Alaska to Spitzbergen,
has been recently in the Antarctic, gathering
meteorological data from which it is hoped to
benefit the agriculture and commerce of the
Southern Hemisphere.
To Market Triad Tubes
Announcement has been made to the trade
that the Triad Mfg. Co., Inc., Pawtucket, R. I.,
will soon introduce a line of radio tubes, the
distribution of which will be through franchised
jobbers and manufacturers. George Colby, the
president, has stated that a national advertising
campaign will be inaugurated soon, to cost
about $500,000.
Boiler Go. Changes Name
New Merger in St. Paul
The Holler Piano Co., 2386 Milwaukee avenue,
Chicago, recently changed its name to the
Holler Piano & Radio Co. in enlarging its radio
department. Radio is now being featured by
the company as an important and permanent
part of the business. The company represents
various leading lines including Radiola, Spar-
ton, Zenith, Majestic, Crosley and Philco. The
piano lines featured are the Cable-Nelson and
I he Schiller.
The Peyer Music Co. and the Lambert, Otter-
hom Co., distributors for oil burners and elec-
trical refrigerators in St. Paul, Minn., have
merged their interests and in the future will
be known as the Peyer Corp., with Joseph
Peyer chairman of the Board. The company
ivill continue to handle the several products
through the medium of separate departments.
Ventura Concern Grows
PHILADELPHIA, PA., March 18.—Warren R.
Greenig, head of the firm bearing his name at
3131 Kensington avenue, has opened a radio
department to augment his old-established
business in Weaver, Kohler & Campbell and
Starr Pianos. Joseph Sowden is manager of
the new department.
The music" store of Moore & Fazio, Ventura,
Cal., is now being remodeled to provide addi-
tional space for the growing business. The
improvements include a new mezzanine floor.
The company handles Starr and other makes
of pianos, Kolster and Crosley radio receivers,
Conn band instruments, and Hrunswick records.
Consult the Universal Want Directory of
The Review.
12
Opens Radio Department
The entire stock of the Columbia Piano Co.,
Yoakum, Tex., has been taken over by Howard
Bros., Beeville, Tex., and will be disposed of by
that concern.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCfc 23, 1929
Church Officials Praise
Gulbransen Grand Piano
Instrument Used by Choir and Also for Serv-
ices in Fourth Congregational Church in
Chicago
CHICAGO, I I I . , March 16.—The Gulbransen Co.
has received several flattering endorsements of
the Gulbransen piano from officials of the
Fourth Congregational Church at Talman
avenue and Logan boulevard, one of the out-
standing religious institutions in that section
of the city which is active for seven days in the
week, and this year celebrates its sixty-first
anniversary.
The Gulbransen grand in the church is not
only used for choir rehearsals but is also played
during the services in the church proper pend-
ing the installation of a Moller organ, for
which a contract has been let.
Rev. E. A. Reese, rector of the church, said
of the instrument: "So delighted are we with
the Gulbransen grand piano that I wish our
whole church might be equipped with them
Its musical, full round tone has captivated us
all." Thomas Munro, the choir director, said:
"I consider the Gulbransen grand piano ideally
adapted to church work, and as an accompany-
ing instrument for ensemble singing. Our choir
is greatly helped in its work by the support and
feeling of confidence that the Gulbransen grand
gives." And finally, Miss June Hoffman, the
church pianist, who will also act as organist
when the organ is installed, writes: "I am fas-
cinated by the bell-like tone, the marked quality
of resonance and the firm, solid bass of the
Gulbransen grand piano."
Home From Mexico City
CHICAGO, I I I . , March 18.—Mr. and Mrs. Cyril
Farny returned from a trip to Mexico City,
Sunday, March 17, no worse for their expe-
rience in the Southern country which has been
recently swept with a revolution.
Ted W. Perkins, of the Wurlitzer Piano fac-
tories, is now making an extended trip into the
States of Iowa and Nebraska and reports busi-
ness conditions much improved in the two
States. .
J. C. Berryman, who has conducted a music
store in Brodhead, Wis., for the past fifteen
years, announces his retirement from business.
PHILIP W. OETTING & SON, Inc.
213 East 19th Street, New York
SOLE AGENTS FOR
WEICKERT
Hammer and Damper Felts
The Music Trade Review
13
Q R S Co. Buys Out DeVry Corp.,
Manufacturers of Movie Cameras
/ C H I C A G O , ILL., March 18.—In acquiring
the business, plants, material, patents, etc.,
of the DeVry Corp., as announced last week in
The Review, the QRS Co. of Chicago has called
a meeting of its stockholders on April 12 to
consider and approve changes in the financial
structure of the QRS Co.
It is practically an assured fact that the
changes, as recommended by the board of di-
rectors, will be made and become effective from
April 12. They include the enlargement of the
authorized capital stock of the QRS Co. from
its present issued 75,000 shares to a total author-
ized issue of 400,000 shares. Of the enlarged
capitalization, 100,000 shares will be, for the
present, retained in the QRS treasury. And
present stockholders will receive a very satis-
factory melon in the form of three shares of
the new no par stock for each share now held.
The present stockholders will also have the
right to subscribe to one share at $40.00 for
each five shares held after the free distribution
above outlined.
The DeVry Corp. is one of the pioneers in
the manufacture of moving picture cameras,
projectors, etc., a field in which the QRS Co.
has recently become prominent. The acquisi-
tion will enhance the position of the QRS Co.
in the motion camera field because of patents
held by the DeVry Corp. on new types of
talkie-movie projectors. Among the valuable
Nelson-Wiggen Piano Go.
Adds Phonograph to Line
The Nelson-Wiggen Piano Co. has added an-
other line to the Nelson-Wiggen coin-operated
pianos which it has long made. The new instru-
ment is called the Duplex-O-Phone, and is
made in several styles, of which the most popu-
lar to date seems to be Style 3. This, which is
called "the new sound device for motion picture
houses," is a three-table talking machine play-
ing double-face flat disks, and having as its
features a dynamic speaker, strong amplifying
unit and master control.
Temple to Make Radios
Another Chicago radio company which plans
an expansive program is Temple, Inc., makers
of loud speakers and complete radio sets. The
company, which started in business about two
years ago, occupies a one-story building con-
taining 65,000 square feet, and is making plans
to increase its manufacturing facilities about
five times.
new patents acquired are the new Cine-Tone
devices, which arc synchronized "talkie" mov-
ing pictures for home use.
The QRS Co., which will do the marketing
for the merger, will then have a complete line
of cameras and projectors retailing at from
$37.50 to $1,000 per unit and the talking movie
camera and projector for home use to retail
at $185.00 is about ready to be put on the
market.
Philadelphia Concerns
in Financial Difficulties
PHILADELPHIA, PA., March 18.—Several local
music houses have become involved in bank-
ruptcy proceedings recently. Those involved
and whose assets and debts were filed last
week are: The O. K. Music House, 13 South
Twenty-first street, dealers in sheet music and
orchestrations and educational publications with
assets of $2,889 and liabilities of $14,029; Jacob
H. Keen, musical instruments and accessories,
140 North Kighth street, assets of $1,562 and
liabilities of $5,897 and the Zucker Radio Co.,
4841 North Broad .licet, dealers in talking ma-
chines and radios, with assets of $43,968 and
liabilities of $46,125.
Coryell in New Field
Fred Coryell, for many years identified with
the piano industry and well-known throughout
the trade, has become affiliated with Line-O-
Scribe, Inc., of Adrian, Mich., manufacturers of
a popular showcard writer. Mr. Coryell will be
identified with the sales of this new machine
in the eastern district, calling on piano, music,
phonograph, radio and other stores, and his
headquarters will be at 344 West 34th street,
New York.
Winners at A. K. Plant
Winners in the window-trimming contest con-
ducted by the Dixie Radio Co., Atwati-r Kent
distributors of Greensboro, N. (."., visited the
Philadelphia manufacturing, plant last week as
joint guests of the Dixie Company and the At-
water Kent Co. They were Ernest Elmore, of
the Huntley, Stockton, Hill Furniture Co.,
Greensboro, \ \ (.",, and George Hill, of the
Union Consolidated Service Plant of Chapel
Hill, N. C. After visiting the Atwater Kent
factory and IK-MIL; otherwise; entertained they
left for New York City, whence they will re-
turn to their homes.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
ATTENTION SALESMEN—We are build-
ing a high-class sales organization for our Line-
O-Scribe showcard writing machine, and can
use good men who would be interested in a
proposition that pays well. The Line-O-Scribe
is nationally known and sells on sight. There
is a fertile field in piano, music and radio stores
especially. Write at once to Mr. Fred Coryell,
Line-O-Scribe Co., 344 West 34th Street, New
York City.
WANTED—Salesman or sales manager for
our piano department. Piano business is good
with us. Will A. Watkin Co., Dallas, Tex.
"47th year."
WANTED—First class piano salesman, city
position, live leads furnished. Must be a strong
closer. Good man can do well. Tell all essen-
tial facts in first letter. O. K. Houck Piano Co.,
Shreveport, La.
POSITION WANTED—By combination tuner, phono-
graph repairer and salesmen in store. Twelve years' ex-
perience.
Excellent references.
Guaranteed mechanic,
can rebuild and refinish grand or player. Write Box 3313,
care The Music Trade Review, 420 Lexington Avenue.
New York.
POSITION W A N T E D - D o you need a sales manager
who will increase your sales and poromote big business''
If you do. write A. C. Houck, 147 Beethoven Street Bine-
haniton, N. Y.
ATTENTION PIANO I)EALKRS-If you desire to add
to your organization a thoroughly experienced piano man,
a practical floor salesman with real ability to close
capable of the management of any high-class, well-rated
music store. Able to cooperate and supervise the work
of others, 15 years' experience. Now employed (Northern
Pennsylvania). Character and reliability 100%; best of
references.
Address Hot 3314, care The Music Trade
Review, 420 Lexington Avenue, New York City.
MANAGER—Will be open for new connection after
April 1st.
Now manager piano department handling
Mason & ITamlin, Knabe and ("bickering.
Formerly
managed Steinway warerooms, same city. Over 20 years
in piano business exclusively, wholesale and retail. Age.
.W—married. Reply Box 3315. care The Music Trade Re-
view. 420 Lexington Avenue, New York City.
POSITION WANTED—Experienced small goods sales-
man, 10 years' experience in all departments. Address
Box 3311, The Music Trade Review, 420 Lexington Ave-
nue, New York City.
POSITION WANTED—Young woman with long and
successful experience in small goods field seeks new
connection with high-class music store. Can teach and
demonstrate fretted instruments, close sales and take
charge of executive details ot merchandise department.
Excellent record in past. Address Box 3312, The Music
Trade Review, 420 Lexington Avenue, New York City.
'""•

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