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The Music Trade Review
MARCH 16, 1929
Effective Advertising in
Grigsby-Grunow Go. Makes
New Edition of "Modern
Large Additions to Plants
New Gulbransen Campaign
Piano Tuning" Is Ready
Manufacturers of Majestic Radio Receivers
Enlarge the Two Plants to Meet Steadily
Growing Demands
Appeal for Child Training in Piano Playing
Through Use of "Home Series" Pianos Is
Impressive
Authoritative Book by Wm. Braid White Has
Been Revised Throughout and Brought Up
to Date
The Grigsby-Grunow Co., manufacturing
Majestic radio receivers, Chicago, announces
the erection of additions to its two plants at
4550 Armitage avenue and Dickens and Austin
avenues.
The former is being doubled in size through
a two-story addition which will contain ap-
proximately 215,000 square feet. This structure
will be used for the manufacture of the parts
of the radios, and will be completed during the
Spring at a cost of about $500,000.
A one-story addition is being added to the
factory at Dickens and Austin, formerly the
plant of the Yellow Coach Co. It will be used
for manufacturing and painting the radio cab-
inets. The addition will contain about 50,000
square feet and cost $300,000. One of the fea-
tures will be a system for distributing 16,000,-
000 cubic feet of heated and filtered air in the
rooms where the cabinets are being dried.
In carrying on its campaign to promote a
greater interest in piano playing in the home,
particularly by children, for which purpose it
has created its "Home Series" pianos with spe-
cial appeals, both as to size and price, the Gul-
bransen Co., Chicago, has launched an impres-
sive advertising campaign in the national maga-
zines directed for the musical education of the
American child.
The advertisements in the March magazines
carry a personal message from A. G. Gulbran-
sen, head of the company, who explains his
purpose in producing the "Home Series" pianos.
The copy goes on to tell of the ease with
which children can learn to play the piano
under modern means of instruction so that
playing becomes a game rather than serious
study. The copy is regarded, both by adver-
tising men and educators, as being particularly
effective and will be followed consistently by
other advertising designed along the same lines.
The second and revised edition of "Modern
Piano Tuning and Allied Arts," by William
Braid White, is now off the press and avail-
able to the tuners and other technical men of
the industry. The first edition of the book ap-
peared in 1917 and has been in great demand
among piano technicians as an authoritative
text book on piano tuning. When a new print-
ing became necessary the entire volume was
revised and, where needful, brought up-to-date
by Mr. White.
The adoption in 1925 by the Music Industries
Chamber of Commerce of the 440 Pitch in-
volved the recalculation of the tables of fre-
quencies, beat-rates, etc., and this has been
carefully done in the new edition. Various de-
velopments in the tuning art that have occurred
in the past decade have also been considered
in the revision of th.e text.
"Modern Piano Tuning and Allied Arts" is
published by Federated Business Publications,
Inc., 420 Lexington avenue, New York. The price
is $3.00 a copy postpaid in the United States.
Aeolian Duo-Art Organs
Popular in Philadelphia O. K. Music House Bankrupt
March 12.—In view of the
increased popularity of the Aeolian Duo-Art
pipe organ for installation in high-class resi-
dences in this territory, the local representa-
tives, C- J. Heppe & Sons Co., are planning the
installation of one of the organs for demonstra-
tion purposes at their headquarters, 1117 Chest-
nut street. When the organ is installed in
the company's concert auditorium it will be
used regularly for recital and demonstration
purposes.
Aeolian Duo-Art organs are at present to
be found in the Curtis Institute of Music, in
the homes of E. P. Stotesbury, the financier;
Cyrus H. K. Curtis, head of the Curtis Pub-
lishing Co.; Frederick Schmidt and Smiley
Herkness, both well known in financial circles,
and Edwin Bok, formerly editor of the Ladies'
Home Journal. At the present time an organ
is being installed in the home of Pierre S.
Dupont, head of the Dupont Co., Wilmington,
Del., to replace an instrument which Mr. Du-
pont has presented to the University of Dela-
PHILADELPHIA, PA.,
To Visit Story & Glark Go.
Dealers in West Indies
R. A. Burke, sales manager of the Story &
Clark Piano Co., Chicago, sailed on the S. S.
San Lorenzo for the West Indies Islands on
March 7.
Mr. Burke will be gone about five weeks, but
is planning to save considerable time in cover-
ing an extensive area by going direct to San
Juan, Porto Rico, to Haiti and then taking an
aeroplane to San Domingo and Cuba, in which
territories Story & Clark have long had a num-
ber of good customers. On his return to the
United States, he will visit Florida and other
southeastern Atlantic States.
Praises Ghristman Piano
A letter was recently received by the Christ-
man Piano Co., New York, from Elenora Grey,
pianist, who has been spoken of by New York
critics as an authoritative exponent of classical
as well as modern work. In speaking of the
Christman piano Miss Grey said:
"I can't say enough in favor of the Christman
Piano, the manner in which its bell-like tone,
its absolute evenness of scale, and sympathetic
quality respond to every mood is a constant
inspiration."
PHILADELPHIA, PA., March 11.—A voluntary peti-
tion in bankruptcy was filed last week by the
O. K. Music House, with stores at 13 South
Twenty-first street, and 1317 Arch street. No
schedule is given of the liabilities or assets.
The heads of the firm are Thomas Meany, Jr.,
and Raymond F. Haertter and the business was
devoted to the sale of sheet music and orches-
trations and educational musical publications.
L. Leroy Dienninger has been appointed referee.
New Baldwin Agent Named
Chester S. Anderson has just been appointed
Baldwin agent for San Jose, Cat., and the sur-
rounding part of the Santa Clara Valley. He
is the sole proprietor of the Anderson Music
Co. of San Jose and his store is in the new
and handsome St. Clair Hotel building. The
appointment makes Mr. Anderson the exclu-
sive Baldwin agent for that vicinity.
Now Jenkinson Mfg. Go.
The Jenkinson Player Action Co., established
for many years in Cincinnati, has changed its
name to the Jenkinson Mfg. Co. and has added
the making of radio tables and cabinets to its
activities in the piano field. The company is
located at 2016 Elm street.
Joins Sonatron Go.
CHICAGO, III., March 11.—John M. Redell, sec-
retary of the Mid-West Radio Trades Asso-
ciation, director and member of the executive
board of the Federated Trades Association, was
appointed Chicago sales representative of the
Sonatron Tube Co. last week.
New Haven Dealer Bankrupt
The R. A. Wrozina Co., music dealers of 22
Center street, New Haven, Conn., recently filed
a voluntary petition in bankruptcy, with liabili-
ties listed at $49,653.61, and assets $36,151.
Heyer Goes to Meridian
NEW ORLEANS, LA., March 11.—Bismark Heyer,
who was formerly advertising manager of the
Junius Hart Piano House, Ltd., left for Meri-
dian, Miss., where he will be the general man-
ager of the branch of the Hart Piano House,
that city.
Baldwin Piano for KOH
SAN FRANCISCO, CAL., March.8.—The Baldwin
piano house here has sold a Baldwin reproduc-
ing grand to J. PeteVs, Inc., broadcasting sta-
tion, KOH of Reno, Nev. Mr. Peters states
that many letters and calls have come to the
station expressing appreciation of the recently
installed Baldwin piano. He has just been visit-
ing San Francisco, and told about the succc-'s
of the piano with the fans. Part of the pro-
gram cf KOH consists of broadcasting music
made by De Luxe Welte-Mignon rolls used
with the new Baldwin piano.
As Coast distributor for the De Luxe Welte-
Mipnon rolls, Louis F. Goelzlin, of the Pacific
Mi:>ic Company, is naturally much pleased wirh
the appreciation the Nevada listeners-in are
showing for the reproducing Baldwin piano's
performances when using the De Luxe Welte-
Mignon rolls. Mr. Goelzlin is now sufficiently
recovered from a long illness, following pneu-
monia, to call on his customers throughout tlie-
Bay region and he is steadily gaining in
strength.
Akron Piano House Closes
AKRON, O., March 11.—With the close of busi-
ness Saturday, the B. A. Emerson Piano Co.,
one of the pioneer music houses of the Akron
district, passed from existence. Fixtures and
all stock have been disposed of and the location
abandoned. The store, for years, was located
in East Mill street.
Jones Piano Co. Moves
The Jones Piano Co., Sioux City, la., owned
by Harrod M. Jones and Edward H. Jones,
will shortly move into a new and larger store
at 421 Sixth street, that city. The company
handles Kimball, Schiller, Wurlitzer and other
makes of pianos as well as RCA and Crosley
radios.
H. W. Lunceford has been appointed man-
ager of the piano department of the Jesse
French & Sons Piano Co. store in Montgomery,
Ala. He has engaged in the music trade in that
territory for the past fourteen years.
A. L. Chatfield, formerly a piano dealer of
New York State, has re-entered the field in
Southern Pines, N. C, where he recently
opened a piano store with the Weaver line.