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63
Musical Merchandise Section of The Music Trade Review
Big Profits for Music Dealers
Carrying Sizable Violin Stocks
' I * HE music dealer, in any community, who
does not pay proper attention to the violin
end of his business, is overlooking one of the
most important avenues for sales, according to
Samuel Buegeleisen, head of Bu-egeleisen &
Jacobson, New York. This, while a well-known
fact, is unfortunately overlooked by a great
many dealers, especially in the small towns.
Mr. Buegeleisen, when interviewed this week
Bacon Banjo Go. Issues
Professional Brochure
GROTON, CONN., March 2.—A new 50-page
artists' brochure, containing photographs and
descriptions of talented amateur and profes-
sional banjoists playing B. & D. Silver Bell
banjos, has just been released by the Bacon
Banjo Co., Inc., this city, manufacturer of these
instruments. The book, which carries the title,
"The B. & D. Silver Bell Banjo Family," is
being distributed widely to banjo students and
to the trade. The publication is not designed
as a catalog, and contains no price listing of
instruments, serving simply as a convenient and
interesting record of celebrated users of Silver
Bell banjos.
A foreword by Z. Porter Wright describes
in detail the origin and adaptation of the banjo
and devotes considerable space to pioneers in
playing the instrument. Frederick J. Bacon,
partner with D. L. Day in the Bacon concern,
is himself an experienced soloist on the five-
string banjo and appeared in a legitimate banjo
recital in Carnegie Hall, New York, as early
as January, 1904.
The photographs of celebrated professionals
using Silver Bell *banjos include May Singhi
Breen, radio entertainer, Hall Kemp and his
orchestra, Frank Reino, banjoist with Paul Ash,
Hal White with Johnny Hamp's Kentucky Sere-
naders, "Mike" Scheidlmeier with Phil Spital-
ney's orchestra, Roy Smeck, Vitaphone, Victor
and Columbia recording artist, Bobby Gillette,
appearing with Nita Martan Trio, Stephen
Frangipane, with Levitow's Commodore Hotel
Grill Orchestra, Paul Wittenmeyer, with Danny
Russo's Orchestra, Chicago, "Sleepy" Hall,
Charles Rothermel, Chick Adams, Charles R.
Frink and dozens of others.
The new Bacon brochure will naturally serve
as an inspiring and instructive reference book
for music dealers handling Silver Bell banjos.
In addition, many progressive dealers will see
in the book many possibilities for checking up
on the professional appearances of Bacon artists
in their respective localities for purposes of
tie-up in their stores and local newspaper ad-
vertising. Many of the artists are radio enter-
tainers as well as vaudeville performers, which
opens up still greater opportunities.
Something New and Better
• KU99HONB
GUITAR STRINGS
by The Review, mentioned some pertinent
thoughts relative to violin merchandising in
any community that should be of interest to
the trade. He is of the opinion that unless
the music merchant goes after this class of
trade, a large volume of which exists in every
community, the jobber who advertises in the
magazines, and, in fact, all those who cater to
the violin buyer in the mails, is very apt to
get this business, unless the dealer will make
a decent effort to hold it.
The violin should be a specialty with every
music dealer, and he cannot expect to be suc-
cessful by handling two or three, or a very
small assortment. The average person is al-
ways willing to pay a fair price for a decent
instrument, and if they can't find it with a local
dealer they naturally look elsewhere.
"My advice to every dealer, regardless of how
small he is, is to always have a decent assort-
ment of violins, and devote a good deal of his
display space to violins and violin outfits. I
am quite sure he will be well repaid. There
are many fads that come and go, in musical
instruments as well as in other lines, but the
violin is always in demand.
*
"We have a special service in connection with
old violins. If many more dealers would take
advantage of it, it would assist them greatly,
not alone in selling real old violins, but in
selecting violins of a better grade. We have a
large collection of real old instruments, some
of which we are very glad to send on approval
to responsible concerns, and we simply ask
them to help us help them, which they can do
by advising the violin players of their commun-
ity, by mail or by advertising, that at a certain
date they will have at their establishment a
fine collection of rare old violins for their in-
spection. This has been taken advantage of
by many dealers throughout the country with
excellent results. Many old violins can be sold
when least expected.
"We also would have no objection to includ-
ing a collection of our Angelo Serafino violins,
for which we have the agency, and while they
are newly made instruments, they are exact
copies of old Italian masters, and made of the
finest seasoned wood by one of the greatest
violin makers of the present time. This has
been one of the most successful lines over
offered in the United States. We will be very
glad to work with any merchant who is willing
to make some little effort to improve his violin
business. Dealers who will make a specialty
and display their violins properly will be sur-
prised at the results they can secure."
McDougall Music Go. Moves
PORTLAND, ORE., March 2.—The McDougall
Music Co., one of Portland's long-established
dealers of musical merchandise and supplies, has
moved to a new home at 266 Morrison street.
The concern, which is headed by W. A. Mc-
Dougall, veteran leader of the Elks band, was
formerly located on Broadway, near Morrison
street. The firm will occupy approximately
5,000 square feet of floor space.
A Set Includes
Specially Balanced and Durably Wound
Strings Fitted With Non-Slip Ball Ends
These Burglars Worked
on Wholesale Basis
Now Adopted by
Leading Manufacturers and Players
March 2.—Burglars this
week broke through the front door of Pappa-
lardo Bros., Inc., 135 Union avenue, music re-
tail store and hauled away a truck load of val-
uable musical instruments. A check up of in-
struments revealed that ten silver and gold
trumpets, seven silver and gold cornets and
one silver saxophone were missing, in addition
to numerous small articles.
SOLD ONLY IN SETS
Standard Musical String Co.
122 Cypress Ave., New York City
TENN.,
Include These
True Tone Profits
in Your Ledger
During 1929 • • •
Piano, Phonograph and Radio Dealers,
there's always room in your ledger for more
profit figures. As profitable as was your
business during 1928, you are ever on the
alert for new ways to bet-
ter last year's total, without
increasing your overhead
materially. We have a
plan which will make this
entirely possible.
No
magic—no trick sales tac-
tics. Just steady, normal
sales effort from you.
Rapid Turnover
There's room in your store
for the Buescher line.
Band instruments do not
require floor space as do
pianos, radios, phono-
graphs. Band instruments
turn over rapidly, so your
profits are easier to earn.
Most of your prospects are
sold when they enter your
store.
Easy Sales
Exclusive patented features
-—the easy fingering Saxo-
phone with its snap-on
pads— the split-no-tone
bell of the valve instru-
ments, that eliminates the
snorty, blarey tone—the
Buescher air passage con-
struction, the correctly pro-
portioned
tubing that
makes these instruments
speak with an evenness of
tone and accuracy of tune
unequalled in any other
make.
These features,
which only Buescher can
offer, are what make Bue-
scher Instruments easy to
sell.
Dealer Helps
Buescher has spent hun-
dreds of thousands of dol-
lars helping dealers sell
band instruments. In 1929
an average of 25 million
magazines a month will
carry the message of
Buescher superiority be-
sides thousands of cata-
logs, folders and displays
to help our dealers make
new profits.
Easy to Play—Easy
to Play
Make this extra space a profit earner with
the easy to sell Buescher True Tone line.
Be one of the extra profit dealers for 1929-
You'll find our dealer plan interesting and
attractive. Write today for full details.
Buescher Band Instrument Co*
Buescher Block—Elkhart, Ind.