Music Trade Review

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61
Musical Merchandise Section of The Music Trade Review
Charles Edwards Joins
New Kansas City Store
G. O. Gaputo Opens New
Gibson Promotion Staff
for J. W. Jenkins Sons' Go.
Music Store in Pittsburgh
KALAMAZOO, MICH., March 2.—The addition of
Charles Edwards, of New York, to the field
promotion staff of Gibson, Inc., this city, has
KANSAS CITY, MO., March 1. The J. W.
Jenkins Sons' Music Co. will open about
April 1 its fourth Kansas City, Mo., store,
which will be located in the Country Club
Plaza district. A five-year lease covering
ground floor space, augmented by three times
that space on the second floor, in the Plaza
Theatre Building has been completed, and a
complete line of musical merchandise, radio re-
ceiving sets, musical instruments and phono-
graphs will be carried.
The Jenkins Co. is now operating two large
stores in the downtown district, a branch shop
in the Westport district and another in Kan-
sas City, Kansas. Other stores in the Kansas
City trade territory are located at St. Joseph
and Joplin, Missouri; Topeka, Salina, Wichita
and Independence, Kans.; Oklahoma City,
Tulsa and Bartlesville, Okla., and Fort Smith.
PITTSBURGH, PA., March 4.—The C. (). Caputo
Music House, has been opened at 441 Sixth
avenue, directly opposite the new $5,00(),(K)()
William Penn Hotel whose new annex is to be
opened shortly The manager of the new music
house is Charles O. Caputo, who for the past
ten years was manager of the band musical
instruments department of the Kaufmann de-
partment store. Mr. Caputo is a bandmaster
and a musician of ability. In the new store,
which will be a factory distributor for the
C. G. Conn, Ltd., band and orchestra instru-
ments, there will also be a complete line of
musical instruments and supplies. Pianos, Vic-
tor Victrolas, Sonora radios, Victor records
and player rolls are on sale.
Consult the Universal Want Directory of
The Review.
P rice Ch ange
Charles Edwards
just been announced by Frank B. Campbell,
Gibson sales manager. Mr. Edwards is a
former vaudeville artist, who has acquired much
experience with the fretted instruments; in ad-
dition, he possesses a natural ability for pro-
motion work and merchandising. The fact that
he is himself a well-qualified artist gives him
a full understanding of what the artist in the
fretted instrument field really needs and desires.
In this connection, Mr. Campbell stated that
there is a noticeable trend toward the selling
field on the part of many well-known fretted
instrument artists. "As this is coming about,"
said Mr. Campbell, "an opportunity is develop-
ing for the dealer to give concerts and recitals
in his warerooms. This should serve as a real
stimulus to sales and there is no excuse for his
not going after fretted instrument business
when the leading manufacturers of these in-
struments offer such co-operation that is ex-
ceptionally helpful."
VEGA DEALERS NOTE—These fol-
lowing price changes have been made in
order to create more sales for you. With
the Vega Special line-up not a single pros-
pect can slip by. You have
TONE-FLASH-PRICE
Rogers Quality Head—Internal
Gear Pegs—Extension Cover Tail-
piece—Genuine Ebony Finger-board
—Three-piece Neck—Six Laminated
Rim—Head Tone Ring—Polished
Natural Finish—Embossed Bril-
iant Flanges.
THE
"LITTLE
WONDER"
SPECIAL
and
here they are:
. Style " N "
with flannel-lined case
Building Business Via
Student Concert Events
"Little Wonder"
with velvet-lined case and
new embossed flanges
(Continued from page 49)
the presentation of diplomas and the like. An-
other scheme is to have competitive solos by
the "star" pupils with prominent local music
critics or even the audience as a whole, as
judges.
It is a simple matter for a dealer to arrange
such an annual concert, even if he has no teach-
ing clientele of his own. This can be done by
working with a prominent local teacher or even
independently. It is possible even to clear a
considerable amount of money on the concert,
if the proper talent is secured and the proper
publicity put behind the affair. The fretted
instrument manufacturer is only too glad to
lend a hand on such an occasion and will gen-
erally offer to send a professional soloist as a
headliner for the recital.
Perhaps the best plan of all is to hold regu-
lar recitals at monthly or bi-monthly intervals
in the dealers' warerooms, themselves. Prac-
tically any store of ordinary size will seat
thirty or forty persons and many establish-
ments having a recital hall in conjunction with
the warerooms can accommodate many more.
This affords a real tie-up between music stu-
dents and the musical public with the store and
has been found especially beneficial by dozens
of music dealers in all parts of the country.
$75.00
"Whyte Laydie"
with velvet-lined case and
new embossed flanges
Now the three
greatest banjo values
ever produced
advancing beyond
the banjo of
yesterday is
the VEGA VOX
THE
DEEP
RESONATOR
and
Write!
STYLE
the VEGAPHONE
The BANJO of the ARTISTS' CHOICE
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The
161 Columbus Avenue
BOSTON, MASS.