Music Trade Review

Issue: 1929 Vol. 88 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 9, 1929
The
Mails....
Telegraph....
Newspapers
WESTERN
UNION
WESTERN
UNION
BRING PRAISE
of the
WESTERN
UNION
Radio Campaign
T
HE mail, telegraph and press daily bring con-
vincing evidence of the immediate and outstanding
success of the Baldwin radio campaign. The program
has been acclaimed by the press and the public as one
of the finest and most artistic on the air. The music
journals, piano dealers, salesmen and music teachers
have joined in voicing enthusiastic agreement that the
campaign already is stimulating public interest in
the piano.
SOME POSITIVE RESULTS:
1—The radio campaign is advancing Baldwin to ,
the crest of its national recognition and
prestige.
2—It is opening new avenues of approach for
salesmen, assuring a graceful entree into '
the home.
3—It is projecting Baldwin's marvelous tone into
every nook and corner of the country.
4 ; —It is obtaining an enormous volume of pub-
licity for the Baldwin in all leading news-
papers.
5—It is creating good will for Baldwin on an
unprecedented scale.
6—It is promoting the piano as the essential
musical instrument in every home, and mak-
ing the public "piano-conscious."
7—And, finally, it is producing immediate sales
of Baldwin pianos.
.
If you are looking for a real op-
portunity, write to the nearest Baldwin division office.
Palbtotn Ptano Company
Divisions
CINCINNATI
Lm ISVH.I.I;
BALDWIN KEYS
ADMIT GALAXY
- OF MUSIC STARS
of The Baldwin
CHICAGO
ST. LOUIS
Piano Com puny
NKW YORK
INDIAN \POMS
DKNVKK
SAN FHANCISCO
DALLAS
,T*i*" V
»"-"•-«»'•
I n d u c e Classical NetworK •
0
SI NOW V"K«I 1OT
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 9, 1929
SONORA makes
announcements
-1
Sonora's production economies, together with a tre-
• " mendous consumer demand, have made possible
new lower prices on two Sonora Radios. These are Radio
Models A-30 and A-32, now listed at $190 and $250 re-
spectively—without tubes — instead of $325 and $345.
All stocks now in the hands of the trade will be pro-
tected to cover these price adjustments and credits will be
issued to dealers who have stocks of these models on hand.
Model A-44. An exquisitely
designed combination instru-
ment embodying the utmost per-
fection of the electrical repro-
duction of music—either by
record or from the air.
Model A-36. In this instrument
Sonora presents a radio that
represents the highest develop-
ment in the art of recapturing
music from the air.
THE SONORA MELODON
MELODON WITH RADIO
SONORA PHONOGRAPHS
In addition, Sonora announces com-
plete distribution of the famous De
Luxe instruments during February. These in-
clude Radio Model A-36 and the Sonora
Radio-Melodon combinations A-44 and A-46.
Instruments operating on 25-40 cycle
current will be available this month—
good news particularly for dealers located
where this type of instrument is in demand.
With these important additions and adjust-
ments, Sonora is now prepared to meet the
demands of a tremendously growing volume
of business. The 1929 Sonora line meets
every need with low inventory requirements.
onnr
CLEAR AS A BELL (£
(Acoustic Products Company)
NEW SONORA RADIOS
MELODONIC SPEAKER
SONORA PORTABLES
'SONORA PHONOGRAPH CO. INC., SONORA BUILDING. 50 WEST 57th STREET, NEW YORK CITY
The Music Trade Review. Published Weekly by Federated Business Publications, Inc., 420 Lexington Avenue, New York. Single copies, 10 cents; $2.00 per year. Vol. 88. No. 10.
Entered as second-class matter September- 10, 1892, at the Post Office at New York, N. Y., under the act of Congress of March 3, 1879.

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