Music Trade Review

Issue: 1929 Vol. 88 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 5, 1929
Merchants' Membership Drive
Continues to Bring Results
New Enrollments Still Being Received at Ex-
ecutive Headquarters in New York—Southern
Good Will Trip Planned
There has been no let-up in the membership
campaign of the National Association of Music
Merchants. It will be carried on most inten-
sively during the next few months, and in fact
right up to the annual convention next June in
Chicago. This week Parham Werlein, one of
the vice-presidents of the Association, and an
official of Philip Werlein, Ltd., of New Orleans,
sent in his second new member, George A.
Stocker, vice-president of the Junius Hart Piano
House of New Orleans. Previously, Mr. Wer-
lein had secured the membership of Bob Ham
of Maison Blanche of New Orleans.
President C J. Roberts, who was in New
York Friday, December 27, on personal busi-
ness, spent several hours at the executive office.
He expressed himself as greatly pleased with
the results which are being obtained in the vari-
ous Association activities. Mr. Roberts dis-
cussed with Mr. Loomis, the executive secre-
tary, a number of projects which are in mind,
including a business trip shortly after the first
of the year to cities in Virginia, North Carolina,
South Carolina, Georgia and Florida. If this
trip is undertaken, it will be for the purpose of
informing the merchants in these sections by
personal interview, just exactly what work is
being undertaken by the National Association
of Music Merchants and how the Association
can be of greater assistance to the merchants.
Mr. Werlein is very much interested in the
membership work and promotional activities of
the executive office, and has expressed himself
as being in favor of a business trip being
arranged by the executive secretary to certain
places in the mid-south and possibly the south-
west which would be somewhat similar to that
undertaken last Fall which took the executive
secretary to the west coast. Definite plans have
not been made, but it is possible that some such
trip will be made in the early Spring.
G. W. P. Jones Music Go.
Celebrates Anniversary
Washington, Pa., Concern Was Established
Twenty-seven Years Ago—Handles Excellent
Line of Musical Instruments
WASHINGTON, PA., December 29.—The G. W. P.
Jones Music Co. is celebrating the 27th anni-
versary of the founding of the business by G.
W. P. Jones, one of the best-known music mer-
chants in southwestern Pennsylvania. The busi-
ness was established in 1901, and since its incep-
tion there has been a marked increase in sales
annually.
The firm handles the Steinway, Ivers & Pond,
Gulbransen, Bush & Lane, Brinkerhoff and
Becker Bros, pianos.
In the radio department there are on display
the Sparton, Edison, Brunswick, Majestic, At-
water Kent and Bush & Lane and the Victrola-
Radiola combinations.
The talking machine department is well
stocked with a fine assortment of Orthophonic
Victrolas, the Brunswick, the Columbia, and the
New Edisonic. The Martin "Handcraft" band
instruments are also sold.
The G. W. P. Jones Music House is located
at 56 North Main street, and is one of the com-
manding business houses of the city. Mr. Jones
stated that the anniversary sale was meeting
with gratifying success.
The Congress Music Co., Cleveland, O., has
been incorporated by Monroe A. Looser, A.
Cressey and Parker K. Fulton. This concern
will deal in a complete line of musical instru-
ments.
The Music Trade Review
Radio Manufacturers Plan Important
Conference to Discuss 1929 Plans
Meeting of Directorate Will Be Held at Briarcliffe Lodge, N. Y., on January 11-12—
Broadcasting Problems and Other Vital Matters to Come Up
' I V HE first important meeting of the Radio
Manufacturers' Association, composed of
nearly 300 or virtually all makers of radio
products, has been scheduled for January 11
and 12 at Briarcliffe Lodge, Briarcliffe, N. Y.
The call for this meeting of the RMA directors
was issued by President Herbert H. Frost.
Following an epochal radio year, with record-
breaking sales and wider use of radio, plans
for 1929 radio, including improved radio prod-
ucts and broadcasting, will be discussed. Many
problems of the industry and the future of radio
will be considered at this meeting.
"No revolutionary changes in receiving set
construction are in immediate prospect," said
President Frost, "but marked improvements, in-
cluding those of design, loud speakers and other
progressive developments, are assured. Broad-
casting, programs and transmission for the
Radio Business Grows
and Aids Record Sales
MILWAUKEE, WIS., December 29.—;Radio business
has been a decisive factor in raising selling
records in Milwaukee music departments, and
interest in radios received impetus during the
week prior to Christmas. Stores were particu-
larly selling radios on immediate order, and giv-
ing quick installations during the pre-holiday
period, and rainy weather added to the difficul-
ties during the early part of the month. With
the development of more seasonable tempera-
tures, however, there was a big increase in the
call for radios, and less installation problems to
meet, and houses were running on a fairly sat-
isfactory basis.
Hugh M. Holmes, sales manager of the J. B.
Bradford Co. reported that radios experienced
a highly stimulated demand during the week
before the holidays. There had been a slight
lull in comparison with November selling, Mr.
Holmes said, but the last few days before
Christmas brought peak loads of business, and
many sales which had been started out were
closed.
At the Flanner-Hafsoos Music House, Inc.,
A. F. Matthies, manager of the band instrument
department, reported that there was a genuine
holiday rush, and that the year on radios will
close with a highly satisfactory sales record.
W. A. Armstrong, manager of the radio and
phonograph department of the Boston Store,
stated that each month has shown a. heavy gain
in radio sales over the preceding year, and that
while October was a peak month, the sales for
November and December have been very big.
Ghas. Dundore Now Resides
in Santa Monica, Gal.
Charles Dundore, Western representative of
the Haddorff Piano Co., has made his home in
Santa Monica, Cal. He states that after living
for some time in the Northwest he had managed
to organize things in such a way that he was
able to come to southern California and be
closer to a number of his representatives in this
territory. He reports business for this year as
very satisfactory with a substantial increase-
over the previous year, admitting, at the same
time, that it was a little more difficult to obtain.
The Hart Music Stores, Inc., 2611 Indiana
avenue, Chicago, has been incorporated with
capital stock of $30,000 to deal in musical in-
struments, cameras, sporting goods, etc. The
incorporators are Edward Graff, Ida Silverman
and Murray Miller.
radio public also will be broadened and im-
proved."
Broadcasting problems, including the new re-
allocations and future legislation, will have a
prominent place on the RMA directors' docket.
The RMA Legislative Committee, headed by
Chairman C. C. Colby, of Boston, Mass., will
present an extensive report on the broadcast
reallocation, including results of the nation-
wide survey of the RMA among its nearly 300
manufacturers regarding the reallocation results
and improvements possible in broadcasting.
Further contribution by the RMA and its mem-
bers in furnishing high-class broadcast pro-
grams to the public also will be planned.
Development of radio export trade, reduction
of freight rates on radio products, instalment
sales, and many merchandising and manufactur-
ing developments of the industry will be con-
sidered by the RMA board.
Radio industry events of 1929 will be headed
by the annual RMA trade show at Chicago dur-
ing the week of June 3, when the music in-
dustry also will hold its trade show. The RMA
show and convention, which drew about 25,000
radio trade visitors to Chicago last year, is the
largest industrial gathering in the United States.
The RMA board will also complete plans for
the two outstanding public shows next Fall in
the Madison Square Garden at New York and
the Chicago Coliseum.
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick service you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
Out January 12
Monthly
Magazine Issue
of
JANUARY 5, 1929
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BRITTAIN WILSON, Editor
ra?FVIFW
W 1 \ L J IL-H
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone: Lexington 1760-71
Vol. 88
The Progress of the Small Grand—
and Its Future
An outstanding figure in the small grand manufacturing
field comments upon the steady gains that have been
made by that type of instrument and declares that its
greatest day is still to come.
It's the Record That Is Sold—Not
the One Bought—That Counts
The head of the record department of a successful
Denver music store tells just how she manages to sell
that extra record to the customer who has come in
with the intention of buying only one.
Careful Checking Helps the Salesman
to Accomplish More
A Southern music house has developed a plan that shows
just what the salesman has done and is doing, keeps
him on his toes constantly and has proven that it really
produces more business.
Volume Sales in Popular Sheet Music
Can Be Realized
An Ohio store discovers that more copies of music are
sold when the songs are sung for customers and engages
worthwhile artists to do that work—Increased sales have
more than offset the cost.
The Musical Merchandise Section
of the Review
"A Good Mailing List Is an Asset," and an able musical
merchandise man tells just how to use it effectively:
"Don't Keep Your Line in the Dark" when the proper
lighting of the showcase will give the instruments a
stronger appeal. And there are other articles of equal
worth.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out January 12
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
I
Cable: Elbill New York
January 5, 1929
Plate-Glass
No. 1
Salesmanship
S the window display a vital and important factor in the de-
velopment of any retail business ?
This is a question of prime import that merits the serious
consideration of every retailer. And how many merchants are
there in the music business who pay little or no attention to the
window dressing of their stores, at the same time complaining that
"sales are not what they should be"?
Effective window displays are one of the most important corner-
stones of any retail institution. Time and time again large enter-
prises have proved this beyond the shadow of any doubt. Take the
chain stores, or the largest retail houses of the country or any suc-
cessful retail business that you will, and the outstanding factor in
their success, it will be readily found, is attributed to the right
kind of plate-glass salesmanship they employ.
The Atwater Kent Manufacturing Co. has furnished us with
an eloquent as well as highly impressive testimonial to the impor-
tance of window displays. Firm believers in the selling power of
plate-glass display, this organization set as its desideratum for the
pre-holiday season a total of eight thousand windows as a means
toward Christmas selling of its radio sets and speakers.
The windows secured ranged from those of the most exclusive
stores in the metropolitan centers to those of the smaller towns
and in all instances the motif was a typical holiday trim. Co-op-
erating in the campaign were the entire Atwater Kent display staff,
the distributors, their display experts and sales staffs, together with
many concerns specializing in window work.
The window display idea had its incipiency in the Atwater
Kent offices and soon after its announcement spread from coast to
coast, every distributor taking it up and interesting the retailer.
With this united front of Atwater Kent retailers a great and
imposing sales message was flashed to the millions of holiday shop-
pers all over the nation and judging from the volume of holiday
business achieved in sales plate-glass display played no small part.
There is much food for thought for every music merchant in
this illustration of the power and effectiveness of proper window
displaying to bring customers into the store.
Why not make 1929 a year of genuine effort to put across
Music's message, first, by real window display, and secondly, through
sound merchandising activity?

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