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The Music Trade Review
Phillips & Crew Piano Co. Occupies
Fine New Quarters in Atlanta, Ga.
Old-Established Music House Now Has Commodious Four-Story Building Which Has
Been Entirely Remodeled to Meet Its Needs
A TLANTA, GA., December 31.—The Phil-
^ lips & Crew Piano Co. recently held a
formal opening of its new store at 235 Peach-
tree street, this city, declared to be one of the
finest establishments in the South devoted to
the retailing of musical instruments. The
business of the company occupies the four
floors of the building, which has a frontage of
twenty-five feet on the ground floor, and fifty
feet on the three upper floors.
The interior of the building has been entirely
remodeled and re-decorated. The reception
room on the main floor has walls covered with
travertine, the floor laid with a rubber product
that serves to deaden sound, and covered with
a large Chinese rug. The walls are hung with
Predicts Big Phonograph Sales
MILWAUKEE, WIS., December 31.—An outlook
for a good phonograph business for 1929 is
voiced by George J. Schneider, manager of the
phonograph department at Gimbel Bros, store
here.
"We are going to sell a lot of automatic
Orthophonic Victrolas," declared Mr. Schneider,
"Not the combination Victrolas, but the Ortho-
phonic. The men in direct contact with the
customer have reports which indicate that
about 90 per cent of the buying of Orthophonics
recently has been from people who already own
a radio.
"We have also sold a good number of Ortho-
phonics which were not automatic," Mr.
Schneider observed. "We expect some worth-
while activity on Victrolas and on the new auto-
matic Orthophonics."
Mr. Schneider also reported a very big record
business in his department for the year, and a
very good gain on sales over the preceding
vear.
Wood & Brooks Get
Substantial Tax Refund
BUFFALO, N. Y., December 31.—The firm of
Wood & Brooks, manufacturers of piano keys
and actions, has received as a New Year gift
one of the largest refunds of Federal income
taxes ever given in the Buffalo taxation dis-
trict. Two refunds for the fiscal year ending
June 30, 1928, have been announced by the
federal authorities in favor of this company.
One is for $119,533 and the other for $101,104
Opens Grand Piano Parlors
Columbia Issues New
Masterworks Catalog
All Masterworks Sets Up to Number 97 Are In-
cluded in the Convenient New Volume, To-
gether With Numerous Individual Records
The Columbia Masterworks Series, which is
two large tapestries depicting musical scenes now approaching its first century mark (Set No.
and are also decorated with plaques of famous 100 to be issued in January), has just been pre-
artists including Rachmaninoff and Paderewski. sented to the public in a new and most attrac-
In the rear of the first floor there has been tive catalog listing all sets to No. 97, inclusive,
installed a group of ten sound-proof demon- together with the many Masterworks Series
stration rooms for the record department, each Records not enclosed in albums.
booth being provided with modern ventilating
The catalog, which is of convenient pocket
apparatus. Facing the booths is the band size, combines artistic appearance with the ut-
instrument and musical merchandise depart- most in compactness and utility. Its first sec-
ment, and in the rear are all the offices of the tion is devoted to a listing of all recordings in
company officials and the general offices.
detail under composers' names, the latter
The second floor is devoted to a display of arranged in alphabetical order. Following this
pianos, the front section being given over to is a twenty-page section presenting in the most
Duo-Art instruments, and a special parlor being succinct form possible a treatise on the elements
set aside for the Steinway & Sons instruments of musical form, thumb-nail sketches of the
for which the company has long been local master composers, features of melodic interest
representative. Grands of various other makes in the works recorded and a condensed pro-
are also found on this floor, together with up- nouncing dictionary giving a complete list of
rights, Victrolas, Brunswick Panatropes, fine musical terms.
radios and other instruments of that type. The
third floor will also be used for the display of
stock, while on the fourth floor is to be found
a complete repair and service department
capable of taking care of instruments of all
types. The used piano stock is also on this
BUFFALO, N. Y. December 31.—The will of the
floor. In the basement is the radio service de-
partment where several radio experts are em- late Frederick Erion, founder of two of Buf-
falo's largest musical instrument stores, has
ployed.
been
filed for probate. A nominal value of
The Phillips & Crew Piano Co. was
established in 1865, by H. T. Phillips and B. B. $35,000 and upwards had been placed on the
Crew, who had the courage to launch the estate pending an inventory. He leaves an
venture before the effects of the visit of Sher- equal interest in the two stores to his four
man and his army had been obliterated. From sons, all of whom were associated with him
small quarters on Marietta street, the business in the operation of these enterprises. Pro-
was moved to Peachtree street, in 1888, where vision also is made for the two daughters from
it remained until 1911. New quarters were other property of the deceased.
again found essential in 1921 and the business
continued to grow to a point where it was
found necessary to procure the quarters just
occupied.
The Force Music House, which for many
Harvey P. Phillips, son of the founder, is years has operated a successful music house in
president of the company, after having taken Vandalia, 111., has opened a new branch store
active control upon the death of B. B. Crew in at 213 South Locust street, Centralia, 111., carry-
1915. Robert P. McDavid is vice-president, ing a full line of pianos, players, rolls, phono-
Manly D. Robinson, secretary, and Alex C. graphs, radios, musical merchandise and sheet
King, Jr., treasurer.
music.
Fred'k Erion's Will Leaves
Business to Four Sons
New Branch in Gentralia
Contract for Bringing Pianos to
Coast by Water Renewed for Year
All Water Route Much Favored by Pacific Coast Piano Men Because of Freight Sav-
ings—L. F. Goelzlin Recovers From Illness—Radio Lines Being Featured
CAN FRANCISCO, CAL., December 29.—
The contract with the Intercoastal steam-
ship lines, plying through the Panama Canal
has been renewed for pianos for the coming
year, on the terms at present prevailing. Frank
PITTSBURGH, PA., December 29.—The Ixchncr & Bates, traffic expert for Sherman, Clay & Co.,
Schoenberger Co., music merchants, received a who made this announcement to-day also said
refund from the United States Government of that the rates on pianos are very satisfactory,
$1,274, income tax erroneously collected for the- on the canal route. Renewal of the contract
year ending June 30 last.
on the same terms means that most of the
The Henricks Piano Co., now out of business, pianos from the East will continue to come to
was given a refund of $3,598.
the Pacific Coast by the ocean-canal route.
Goelzlin Recovers From Long Illness
After a serious illness, L. F. Goelzlin, pro-
prietor of the Pacific Music Co., is back at his
Beard's Temple of Music, Paragould, Ark , office and is beginning to call on the trade. He-
recently opened a large new room to be set had a severe attack of pneumonia and was in
aside especially for the showing of the baby the hospital for weeks. The business was in
grand piano. The new quarters have been at- capable hands during Mr. Goelzlin's illness and
tractively decorated and have aroused much in- now he is able to pick up the reins again and
resume active work. The Mathusheck Piano
terest locally.
Mfg. Co., is a line for which the Pacific Music
The Edgar Music Co., Tulsa, Okla., will on Co. is Coast distributor.
Baldwin House Doing Well With Radio
January 15 move to new and larger quarters
Charles G. Malone, well known in this city in
at 702 South Main street, that city.
Pittsburgh Music Houses
Get Revenue Tax Returns
JANUARY 5, 1929
connection with radio, is now in charge of the
new radio department of the Baldwin Piano
House here. The department was installed on
account of the heavy demand this year for
radio sets, and Mr. Malone reports a very good
holiday trade in radio, the lines being Columbia-
Kolster, Atwate. - Kent and Sonora receiving
sets and speakers.
Lee S. Roberts Featuring Radio Lines
The new Lee S. Roberts store on Post street
is extensively advertising its radio lines, espe-
cially Zenith. This store has just become a
Sonora dealer and has advertised the fact very
extensively, telling the merits of the Sonora.
The description this music house now gives
itself is: "Specialists in Home Entertainment."
Illness Comes in Holiday Rush
Harald Pracht, manager of the retail piano
department for Sherman, Clay & Co., is in the
hospital at present on account of a tonsil opera-
tion. The need for the operation arose, follow-
ing an attack of flu. It is unfortunate that this
should have come in the thick of the holiday
rush, but Mr. Pracht will probably be out in a
few days.