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JANUARY
5, 1929
15
The Music Trade Review
New York Merchandise Trade Plans
for Year of Promotional Activity
Much Constructive Work Is Contemplated for Coming Twelve Months, Including
Proposed Eastern Intercollegiate Band Contest
n p H E new year promises to be replete with
promotional activity in behalf of band and
orchestra instruments, judging from the plans
that have been announced already or axe now un-
der contemplation. Much was done during the
past year in arousing interest in wind and
stringed instruments, and very substantial re-
sults were derived from this activity, but asso-
ciation leaders in the musical merchandise trade
feel that this work has only just started and
should be carried forward most aggressively
and vigorously into 1929.
The two Eastern merchandise associations
are laying their plans for the year, and antici-
pate the hearty co-operation of the entire trade
in all their activity. The officers hope for not
T
only keen interest in association w ork but the
unequivocal support of the members to the
extent at least of personal attendance at all
meetings during the year. It is only through
this kind of co-operation tha,t results can be
achieved.
The outstanding plan for the new year that
is being considered at the present time is the
proposed band tourney for Eastern colleges and
universities. Lieut. Ernest A. Hopf, noted
bandmaster of the U. S. Army, is giving this
project his personal attention and is keenly in-
terested in seeing the event take place in New
York next Spring. In the near future further
details of the contest will be announced.
Wm. Erlanger Dead
Appointed Band Instrument
Manager of Hanson House
CANTON, O., January 1.—William Erlanger, Sr.,
7b, founder of the Stark Drygoods Co. here,
one of the largest department stores in eastern
SAN FRANCISCO, CAL., December 28.—K. Cagos Ohio, and also owner of similar stores in Al-
has been appointed manager of the band and liance and Massillon, is dead at his home here
orchestral instrument department of the H. C. following a brief illness. He was one of the
Hanson Music House, according to an announce- best known merchants in the Middle West, hav-
ment by William Ringen, general manager. The ing been identified for a half century with retail
Hanson house has always specialized in band merchandising. His stores were large buyers
and orchestra instruments, among its lines be- of musical merchandise, and he was well known
ing Buescher instruments, for which they are to the trade.
northern California distributors, Elkhart, Sel-
mar clarinets, Pedler and Cundy-Bettoney in-
struments, Ludwig drums and Paramount
banjos.
ZANESVILLE, O., January 1.—The music store of
Band and orchestra instruments attracted
more attention from holiday shoppers than had G. W. Hivnor, Putnam, near here, will be dis-
been anticipated, for demand was a little quiet continued as soon as the stock of phonographs,
prior to the holiday rush. Ray Towle, in records and musical merchandise is closed T out,
charge of Sherman, Clay & Co.'s small goods according to G. W. Hivnor, proprietor, w ho is
department at the main store, said that business retiring because of ill health.
was very good this Christmas. There was a
great and rather sudden demand for saxo-
phones, which were excellent sellers. Drum
sets for school bands and other bands and
orchestras were very popular. For the school
organizations, many of the drummers bought
drum sets in order to own their equipment.
Sherma,n, Clay & Co. are preparing to issue a
large, illustrated catalog of all their band and
orchestra instruments. E. J. Delano is editing
it a ( nd the book will appear about the middle
of January. Waters & Ross, instrument deal-
ers and Holton band instrument distributors
for northern California, are now busy with in-
ventory. George Ross said that the demand
for band instruments during the holidays was
better than they had anticipated. Figures show
that Waters & Ross have had a very satisfac-
4Z-4S EAST 2O™57., MEW YORK
tory increase during the past year.
Music Store to Close
~ GRET5CH
l-BRENNERw
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