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12
The Music Trade Review
Progress of Radio Has Done Much to
Increase Musical Instrument Sales
JANUARY 5, 1929
Music Supervisors Named
DAYTON, O., December 31.—At a recent meeting
of the Montgomery County Music Supervisors
conductors of county-wide musical organiza-
R. W. Jackson, Panatrope Sales Manager of Brunswick Company, Points Out Trend of tions in the county schools were named for the
balance of the scholastic year.
Public Demand and Music Dealer's Opportunities
J. H. Garster, music supervisor Germantown
far-distant point, are as permanently relegated and Jackson township schools, was appointed
O W. JACKSON, general sales manager of
conductor of the county school orchestra,
•*•*-• the Panatrope Division of the Brunswick- to the scrap-heap as the horse and buggy.
Balke-Collender Co., is one of those who be-
"It is the natural evolution of radio from a which will have approximately 100 members
lieve that the progress of radio has done much
fad to a necessity in the home. Music has be- drawn from seventeen county schools. Mrs.
to increase the demand for certain types of
come the primary object of the public's demand Vesta Fox, music supervisor of Harrison town-
musical products because of the interest it has in radio, with beauty of cabinet work an im- ship schools, was named assistant conductor.
T. A. Gilbert, music supervisor of Madison
aroused in the public and declares that the
portant, closely related feature pertinent to tin
sale of a radio receiving set to the present-day township schools, was selected as conductor of
the band, which will be composed of 125 play-
buyer. Consequently Brunswick radio incor
porates the best of modern radio equipment in ers taken from the various county high schools.
cabinets of unusual beauty; so that as a unit C. O. Arehart, principal of Centervillc high
Brunswick radio's appea,l to the public, is based schools, will be assistant.
tm the two greatest factors of public demand.
"Logically, with music so important to tin
sale of radio, the combination instrument will
have an important bearing on the sales activity
SYRACUSE, N. Y., December 31.—William ]).
of the successful music merchant during tin-
Andrews, president and treasurer of the W. D.
coming year. With this instrument he is able,
Andrews Co., wholesalers of talking machines
even more effectively than with straight radio,
and radios of this city, died at his home here
to satisfy the public demand for music, real
yesterday of pneumonia. He was seventy-one
music, in the home. Here, both through the
years old.
medium of broadcasted programs and records,
Mr. Andrews, who was very prominent in
the buying public can have all the great music
Syracuse business and fraternal circles, is sur-
of the world at any time.
vived by two brothers and a sister, one of the
"This leads, of course, to records. It is only former being Curtis N. Andrews, well-known
the backward and dormant music dealer who talking machine and radio distributor of Buffalo.
does not appreciate the value of his record
counter. It is not only valuable to him in that
The Gleason Hospital, Wichita, Kansas, has
records arc a fast-selling commodity that should installed Atwater Kent radio sets in all rooms
show him a profit each month, but as a low unit of that institution; also separate installations
priced commodity, that will naturally bring for special rooms, and earphones in all others.
hundreds of potential buyers of the higher- This is the second hospital in that city to be
R. W. Jackson
priced units into his store. Insofar as the so equipped.
music merchant who takes proper advantage of
records themselves are concerned, at no time
his opportunity. In this connection Mr. Jack- was the average music merchant in better posi-
son said recently:
tion to cash in on the possibilities of his record
"Developments in the last year have proved
department. The new developments in record-
conclusively that the radio receiving units have ing give him a product so much superior to
become definitely accepted by the public as anything that he formerly had that the result
musical instruments and pieces of furniture. In
has been the opening of an entirely new field of
other words, the 'home-made contraption' with buyers.
unsightly batteries and boxes and yards and
"Another feature of record business to-day
yards of wire; and the radio fan who listens that no successful dealer can overlook is the
to squeaks and howls, perfectly content in the present enormous demand for motion picture
fact that they are squeaks and howls from some theme songs. This is a comparatively recent
development, but the prepond«rance of theme
songs on current best-seller lists of music is
BY JAMES A.Ffi£W
indicative of the trend of future public demand.
The motion picture theme song offers the dealer
The only book published which »howt music dealer*
PHILADELPHIA, PA., December 31.—Ampico Hall, an opportunity to reap the benefits of the pub-
how to go about organizing a musical merchandise
which now is the Philadelphia retailing store licity current to motion pictures and to appeal
department and how to run one at a profit.
of the American Piano Company, 1020 Walnut directly to the class of people who constitute
It is written by a man who has used every method
street, under Manager David Jacobs, has added the great part of the record-buying public.
he describes in his own business and every one of
a radio department featuring the Atwater
them made money for hint. Rut them to work
"Briefly, the possibilities for 1929, based on
for yourself.
Kent and the Majestic Radios. The new de- the activities of 1928, show that the music mer-
partment was opened for the holidays and will chant has before him an era of prosperity that
be continued as a permanent branch of the is unprecedented, if he is wide awake enough
Sent to you FREE
local store.
to ta,ke advantage of the possibilities and shape
for five days
his operations to the present trend, an im-
Test this book by reading it at our expense.
portant factor of which is to train each sales
G. S. Lewis has opened a new piano store at
Fill out the inspection coupon and mail
it for our free five-day inspection offer to
416 West Chestnut street, Louisville, Ky. In person in good selling of Music so that each
Music Trade Review, readers.
addition to pianos, phonographs and radios are prospect will bring its full potential sales possi-
also carried. These lines will be aggressively fea- bility in merchandise of stable and good-will-
Mail This Coupon
building character."
tured in that section.
Death of W. D. Andrews
Put this book
to work for you
SELLING MUSICAL
MERCHANDISE
Adds Radio Department
Edward Lyman Bill, Inc.,
420 Lexington
WESSELL, NICKEL & GROSS
MANUFACTURERS OF
Ave., New York
City.
You may send me a copy of "Selling
Musical Merchandise" for which I here-
with remit $3.
Nun*
Btnwt
PIANO
WttSELLJflCKELSiGROSS
HIGHEST GRADE
Office, 457 West 45th Street
ACTIONS
ONE GRADE ONLY
• TRADE M A R K .
FACTORIES—WEST 45th ST.
Tenth Ave. and West 46th St.
NEW YORK
City
State
PHILIP W. 0ETTING & SON, Inc.
213 East 19th Street, New York
WEICKERT
Hammer and Damper Felts