Music Trade Review

Issue: 1928 Vol. 87 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
SEPTEMBER 1, 1928
Piano Crafters' Guild Introduces
Combined Piano and Secretary
New Instrument Just Announced Has Piano Installed in Colonial Secretary, With
Keyboard Entirely Concealed When Not in Use as Piano
/"*\NE of the principal reasons assigned for
the depression in piano sales is the lack
of adequate space for placing the instrument.
To the right
|
the Modeska with
|
Player-action
§
Installed—
j
Further Right:
|
Modeska with
|
keyboard closed
|
appearing as
]
Members of the piano trade have been cogni-
zant of this condition and have taken various
steps to remedy it. One has been production
changes in the form of the piano to meet the
new conditions.
Now, however, comes a distinctly interesting
new product manufactured and offered by the
Piano Crafters' Guild, a new organization made
up of a group of piano men of wide experi-
ence, headed by B. H. Janssen, of the Jans-
sen Piano Co., Inc., New York, as president;
with George W. Allen, vice-president; D. W.
Schultz, vice-president; Webster E. Janssen,
treasurer, and A. E. Owen, secretary. The new
company, in short, has succeeded in enclosing
Secretary
• I'I:'SI : i 'I 'I I II I,.!!!, IMIIIIIiUUI II II'HIII'IIIII'IIIII'V.
§
The Modeska
|
|
with the
|
1 keyboard exposed §
|
A considerable percentage of individual homes
being constructed without regard for providing
space for pianos, and the high rents of apart-
ments putting such a premium upon space, it
is difficult at times even to find space for the
ordinary house furniture.
showing how
1
E this new develop-
j
z
ment appears
j
as a piano
1
of grands and uprights in small sizes, and an-
other, campaigns carried on to have architects
and builders give consideration to the placing
of the piano when drawing home plans, a
rather slow process. There have not been up
to the present, however, any distinct radical
a specially designed piano within the confines
of a Colonial secretary in such a manner that,
in addition to housing the piano itself, the same
cabinet provides convenient space for books,
commodious drawers for odds and ends, and
a complete desk equipment such as is found in
the ordinary secretary.
The combined piano and secretary is the idea
of Webster E. Janssen, who has devoted sev-
eral months of work to the problem with such
success that some eleven patents have already
been secured to cover its various exclusive
features, and others are pending. The name
"Modeska" has been adopted for the combina-
tion.
As will be seen from the accompanying illus-
trations, the appearance of the new instrument
is that of the authentic secretary of the Colo-
nial period, and when the keyboard is closed
there is nothing to change that first impres-
sion. However, when the writing desk is
folded back the keyboard is exposed and ready
for use, and in view of the narrow confines and
unusual surroundings in which it is placed the
volume and quality of tone in the piano is sur-
prisingly good.
Although the new instrument was designed
primarily for the small apartment, it was dis-
covered as soon as it was placed upon the mar-
ket that it had a much wider appeal, several
already having been purchased for installation
in fine homes where space is practically un-
limited, but where the unusual combination of
secretary and piano proved a strong attraction.
The case work is of high quality, instruments
being obtainable in mahogany, walnut and
other woods, as desired. In certain models a
reproducing action playing the regulation rolls
has been incorporated, and in practically all of
the styles it is possible to install a radio re-
ceiver and thus combine two types of music ID
the one cabinet.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 1, 1928
The Music Trade Review
three bands that furnished the music.
"For a period of over two hours," Miller
said, "Conn band instruments entertained a
crowd of over 50,000 people. Hoover's time
extended over a period of an hour. The first
band, dressed in blue, was the official band,
made up of professional musicians. The second
was the San Leandro Band, in white, con-
ducted by Charles Way and practically 100 per
More Actual Selling Reported Than at Any of the Previous Events cent Conn. The third band was the Stanford
University Band, directed by E. Whitney Mar-
—Kohler & Chase Piano Instruction Being Used by
tin, and the members of this organization wore
red uniforms. At the close of their program,
Many Dealers and Classes Grow With Fall
they massed in front of Herbert Hoover's plat-
form and formed a large field of red, white
and blue and played en masse.
AN FRANCISCO, CAL., August 23.—The sixth annual Pacific Radio Show, which opened for
"E. Whitney Martin is the Greek professor
a week in the Civic Auditorium on August 18, is very well attended. At night the crowds at Stanford University, and his hobby is the
are so dense that it is rather difficult for people to circulate, even in that vast auditorium. direction of the 120-piece Stanford Band which
L. W. Sturdevant, head of the radio department of Sherman, Clay & Co., said to-day that there consists mostly of Conn instruments. Mr. Mar-
is more actual selling than at any previous radio show. The Sherman, Clay & Co. booth is tin is a fraternity brother of C. D. Greenleaf,
meeting with excellent acceptance of the leading lines it is showing on the part of the public. the president of the Conn factory, and they
The Radio Corp. of America's superheterodyne,
have both reminisced many times about
which will be advertised for the first time to- he expects to be able to announce other dealers their younger days in college.
morrow, is a sensation. There is also great as having installed the "Fun Method" shortly.
"The music from these three bands inspired
Zeusler Discusses Edison Campaign
interest in the Brunswick superheterodyne and
the large aggregation to a very great extent, and
H.
J.
Zeusler,
manager
of
the
Edison
Phono-
the Columbia-Kolster combination is one of
if it had not been for their music and a good
the headliners of the Sherman, Clay & Co.'s graph Distributing Co., San Francisco, with drum corps from southern California the en-
headquarters
on
Mission
street,
returned
a
few
booth. Mr. Sturdevant said that the interest
tertainment prior to the entrance of Herbert
shown by the public and the sales at the Radio days ago from visiting the factory at Orange, Hoover would have been rather flat. The Conn
N.
J.
He
said
that
the
Edison
Phonograph
Show make him believe that the next six
band instrument factory deserves great credit
Co. did not go into the X'acific Radio
months will see very good business.
for its share in this program."
Show
partly
because
the
new
lines
will
not
be
Leading manufacturers throughout the coun-
try are represented at the Radio Show, which is available for display purposes here till early
held under the auspices of the Pacific Radio September. The plan is to hold regional ex- Talking Machine and Radio
hibits in all the important cities of the Coast.
Trade Association.
Men's Outing on Sept. 12
The dates depend upon when the Coast head-
Children Flock to Piano Schools
quarters get the new products, probably about
The annual outing of the Talking Machine &
The Fall term of school opened this week the end of the first week in September. Mr.
and this has greatly stimulated registration of Zeusler said that the firm has two models of Radio Men, Inc., will be held on Wednesday,
pupils at the Fun Method School of Kohler & straight radio and two models of combinations. September 12, at Briarcliff Lodge, Briarcliff
Chase. From three to five in the afternoon is The new phonographs are designed to play all Manor, N. Y., where successful outings of the
a particularly busy time, for children are flock- makes of records. Almost 500 inquiries have organization have been held for several years
ing to their piano courses when the regular been received at the San Francisco head- past. Busses will leave 93rd street and Broad-
school hours are over. Bob Allen, director of quarters from dealers and members of the pub- way at 9 a. m., on the day of the outing and
the Fun Method School, has prepared a sum- lic, regarding the new Edison models which proceed at once to the Lodge where outdoor
sports, including golf, tennis and swimming, will
mary of the daily report, from January 11, shows how great the interest is.
be indulged in. Luncheon and dinner will be
1928, to August 21, 1928.
Raymond Smith Co. Opens Radio Store
served, and there will be dancing to the music
Net piano sales to pupils (irrespective of
The Raymond Smith Co. has opened a pretty of Ben Selvin's Orchestra.
the business of the store) $33,534; down pay-
ments on sales to pupils, $6,376; number of store at 30 Mason street, in this city. Radio
pianos sold to pupils, 88; cash taken in lessons is featured as the leading line, but Starr and
from pupils, $3,805.85; number of pupils en- other pianos are for sale. N. J. Westwood is Dixie Music Store,
rolled, 450; percentage of pupils sold, 20 per in charge. All the lines carried at the J. Ray-
Memphis, Increases Stock
mond Smith store on Fillmore street are avail-
cent.
The following dealers have installed the "Fun able at the new Mason street store.
MEMPHIS, TENN., August 27.—The Dixie Music
Piano Men Visit the City
Method" and all report a very nice increase in
Store, North Third street, opposite the Der-
Paul Fink, of the Aeolian Co., is here, mak- mon Building, since it moved from an upstairs
their sales, through the schools: Peffer Music
Co., teacher Miss Nelson, Stockton, Cal.; Howe ing his headquarters with Sherman, Clay & Co. location on Madison avenue has somewhat en-
Music Co., Miss Effie Bodkin, teacher, Santa P. T. Clay, president of Sherman, Clay & Co., larged its stock. It gives special attention to
Cruz, Cal.; Martinez Music Co., Miss Lurie, has returned from the Northwest, where he stringed instruments, player rolls, band
visited the firm's branches. T. V. Anderson, instruments and small musical goods, and while
teacher, Martinez, Cal.
The following dealers have for some time had California representative of the W. W. Kimball not handling phonographs, it handles acces-
the "Fun Method" installed: Platt Music Co., Co., is here and was a caller at the Union sories and has a repair department on musical
Los Angeles; Platt Music Co., Long Beach, Music Co., Kimball dealer in this city.
goods. Professor Metz, head of the business,
Cal., and J. Raymond Smith, San Francisco,
Conn Instruments Greet Herbert Hoover
is a well-known professional music instructor,
Cal.
Prior to leaving for a conference at the Conn and formerly for a decade taught music.
Effective September 1, 1928, the following factory, Daniel Miller, president of the Conn
dealers have made arrangements to start the San Francisco Co., attended the acceptance
Louis Feldman, proprietor of the F. & F.
"Fun Method" School: W. A. Bollomg Piano speech of Herbert Hoover at the stadium of Music Store, 1441 Pleasant street, Fall River,
Co., Hollywood, Cal.; Dodson Piano Co., Palo Stanford University, Palo Alto, Cal., last week. Mass., has bought the entire stock and equip-
Alto, Cal.; Lee Bros. Music Co., Modesto, Cal., Mr. Miller said that the predominating feature, ment of the Shuster Furniture Co., 1468 Pleas-
and Ferguson Music Co., San Jose, Cal.
besides Herbert Hoover himself, was the num- ant street, that city, and will move his music
When issuing the report, Mr. Allen said that ber of Conn band instruments played by the store to the furniture company's headquarters.
Sixth Pacific Radio Show
Held in San Francisco
S
ESTABLISHED 1862
UXUTER-
ONE OF AMERICA'S
GRANDS
FINE PIANOS
THE LAUTER-HUMANA

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