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IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
National Advertising Plans
for the Century Edition
Over Thirty Magazines With a Combined Cir-
culation of More Than 60,000,000 to Be
Utilized in This Year's Campaign
I CAN'T DO WITHOUT YOU
GET OUT AND GET UNDER THE
MOON
REMEMBER ME TO MARY
WHAT A NIGHT FOR SPOONING
TEN LITTLE MILES FROM TOWN
BACK IN YOUR OWN BACKYARD
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
WE LOVE IT
OLD PALS ARE THE BEST PALS
AFTER ALL
WHEN ELIZA ROLLS HER EYES
CAUSE I FEEL LOW-DOWN
BEAUTIFUL
HEART
FACE,
HAVE
A
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
MOTHER OF MINE, I STILL HAVE
YOU
HELLO MONTREAL
Under the title: "The Sky Is the Limit," the
Century Music Publishing Co., New York, pub-
lisher of the Century Edition of Music, has
issued an impressive folder giving the details
of its national advertising campaign for the
current season, the sixteenth year in which the
company has carried advertising in the national
magazines.
This season over thirty of the leading maga-
zines of the country, including such publications
as the Ladies' Home Journal, Cosmopolitan,
Child Life, Woman's Home Companion, Chris-
tian Herald, Photoplay, True Story, Needlecraft,
Judge, Life, Better Homes and Gardens, and
a score of others, will carry the Century an-
nouncements to over 60,000,000 readers.
To get the full value of this advertising it is
necessary of course for the dealer to tie up
closely with the national campaign. To this
end the folder lists over twenty-five selling and
advertising helps for the dealer's use which are
furnished free upon request. These include
trade-marks, advertising cuts, movie slides, box
labels, signs, price cards, window streamers
and a variety of special catalogs for dealer dis-
tribution.
The success of the national advertising of the
Century Co. is best indicated by the fact that
each year the company increases the extent of
its campaign until at the present time, in the
matter of magazines used and readers appealed
to, it is the most extensive of its kind in the
sheet music field.
Brown and Von Tilzer
Write Three Numbers
MY HEART KEEPS ON SPEAKING
OF LOVE
"I Love Vanilla," "Dear, When I Met You"
and "A Happy Binding" the Latest From
This Song-Writing Team
SONG IS ENDED
The song-writing partnership formed this
Summer by A. Seymour Brown and Albert Von
Tilzer, whose reputation as hit writers dates
back nearly twenty-five years, has been a fer-
tile one and has produced to date at least four
numbers of real consequence. The first song
to be written by these men this Summer was
"He's Our Al," the campaign song, published
by the Broadway Music Corp., New York, of
(I'm cryin' 'cause I know
LOSING YOU
I'm)
NEW UNIVERSAL DANCE
FCLIO No. 15
which Will Von Tilzer, brother of Albert, is
head. This song has made itself heard on
countless radio and dance programs already,
and is developing along with the national Dem-
ocratic campaign for Alfred E. Smith as presi-
dent.
Three other numbers by these writers have
been released recently by the Broadway firm
and are beginning to show up well for the Fall
catalog. The first of these is a comedy number
called "I Love Vanilla," the catch-line being
" 'cause it doesn't leave a stain upon my vest."
This song is of the "banana" order, and pos-
sesses lyrics catchy enough to take on in a big
way. The other two songs, "Dear, When I Met
You" and "A Happy Ending," are real quality
numbers with a pleasing melody in Mr. Von
Tilzer's best style.
E. B. Marks Go. Issues
March Folio No. 1
Publication Contains Fifteen Marches Issued
by House During Past Thirty Years With
Many Old Favorites
As a companion publication to the folio, "Old
Time Hits," recently released by the Ed. B.
Marks Music Co., New York, that firm is now
issuing a march folio, compiled from its entire
catalog and covering nearly thirty years. The
collection is entitled "Forward March Folio
No. 1," and contains piano arrangements of
about fifteen favorite marches by such com-
posers as Paul Lincke, George Rosey, Herbert
Walter and others. Not the least interesting
feature of the folio is the attractive title page
in red, white and blue, showing the name of
the publication on a large bass drum. The
following are outstanding among the contents:
"Honeymoon March," "Anniversary March,"
"Hail to the Bride," "Gainsborough March," all
by George Rosey, and "Folies Bergere,"
"Laughing Cavalier," "Police Parade," "March
of the Siamese," by Paul Lincke, as well as
other old favorites.
Moore With Walter Kane
Tom Moore, who has been identified with
the music jobbing house of the Crown Music
Co., New York, for the past twenty-five years,
has become associated recently with Walter
Kane, Inc., 1595 Broadway. Mr. Kane entered
business as a music jobber about fifteen months
ago, having previously been identified with the
Crown establishment about twenty years.
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
With the Wonderful Catalog,
Fine Cabinet. Graded
Counter Portfolios,
Display Slcns,
etc.,
IT SKLLS
ITSKLFI
Dealers say —
It's the easiest thins
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
"SIDEWALKSofNEWYORK"
(East Side
-
West Side)
This song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
paje now for the demand. New edition contains
campaign choruses, saxophone and ukulele arrange-
ments.
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
20