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News Number
THE
J1UJIC TTJADE
VOL. 87. No. 9
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Sept. 1,1928
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Music Industries Offer $1,000
for Slogan Contest
Contest Begins at Once and Will Continue Until December 1
Under Auspices of Music Industries Chamber of Com-
merce—Dealers Urged to Co-operate
S a result of the national slogan contest just announced by the Music Industries Chamber
of Commerce, with $1,000 in cash as the principal prize, the music industries may be ex-
pected to have early next year a slogan which will be characteristic of the industry as a
whole and, what is more important, center public attention on musical instruments and their
use.
A committee consisting of C. M. Tremaine, director of the National Bureau for the Advance-
ment of Music; Alfred L. Smith, general
manager of the Chamber; Max J. deRoche-
mont, Edward C. Boykin, executive secre-
tary of the National Piano Manufacturers'
Association; Wm. J. Haussler, president of the
National Musical Merchandise Association, and
Henry C. Lomb, president of the Musical In-
A
Frank Presby
for solace, popularity, recreation and pleasure.
There is no limit to the number of entries
Dr. Frank Crane
strument & Accessories Manufacturers, has
been working out the details of the contest for
some months and has finally whipped them into
shape so that they are ready for general an-
nouncement.
The contest, which begins at
once, will close on December 1, 1928, and is
open to everybody.
A comprehensive folder telling of the pur-
poses of the contest and the type of slogan
desired, is now ready for distribution to the
trade. As a guide to participants, sample slo-
gans are suggested such as: "Play for Pleasure
and Profit," "Play Your Way to Popularity,"
and "Music Means Self-Expression."
It is
urged that the slogan should be short and
snappy, designed to convey the idea that every-
one can and should play a musical instrument,
S. L. Rothafel
of any one contestant, nor to the length of
the slogan. The judges will base their decision
-
(Continued on page 9)