Music Trade Review

Issue: 1928 Vol. 87 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 1, 1928
The Music Trade
19
Review
Max Targ Reviews Conditions in the
European Musical Instrument Centers
NEW!—Slide Trombone Players
Head of Targ & Dinner Music Co., Chicago, Sums Up Observations Made on Three
Months' Tour of Europe When He Visited the Principal Factories
Contains scientific tone production, special exercises,
car training, novelty brakes, jazz endings, solos, duets,
a collection of novelty imitations such as: to laugh,
to cry, to yelp, to bark, roar, moan, .-iuto horn, flutter
tongue, caw, sneeze, baby cry, the hat, mouthpiece
effects, funnel effects, etc.
HICAGO, ILL., August 25.—Max Targ, Wrigley chewing gum have created a large de-
Targ & Dinner Music Co., Chicago, mand abroad.
accompanied by Mrs. Targ and Mr. and "In visiting the music centers of Czecho-Slo-
Mrs. J 3herman, retail music dealer of Chicago, vakia and Germany, it was very interesting to
recently returned from a three months' tour see several 'all music towns' that depend al-
through Europe. The itinerary included the most entirely upon music for their subsistence,
principal cities in France, Belgium, Germany, such as Graslitz, Schonbach, Klingenthal and
Poland, Czecho-Slovakia and Switzerland. Mr. Markneukirchen. While there appeared to be
Targ is a student of industrial and economic a lull in the violin industry, brass instrument
conditions, so his observations are of interest, manufacturers are very busy.
particularly in connection with the music cen-
"We spent a most pleasant and impression-
ters he visited.
able day at the plant of the M. Hohner Co., at
In an interview with The Review he said: Trossingen. Here we were given a royal re-
"General conditions and the industrial situation ception with Dr. Karl Hohner, Ernst Hohner
in Europe are very poor. There are very few and Mr Bader, manager of exports, as our
large factories, while several industries are hosts. Ernst Hohner showed us through the
known as home work trades. The music in- accordion and harmonica plants and explained
dustry is such an industry with the various most interestingly every process of manufac-
parts of musical instruments made in the ture from the raw material to the finished
homes. Each family or group of families spe- product. We were much impressed with the
cializes in certain accessories. The instruments magnitude of this firm's plants, the skill of its
are then assembled in the factory.
employes, the precision and accuracy of their
"America plays a very important part in the work, and the many inspections each instru-
financial situation of Europe. It is noticeable ment has to go through before it is ready for
that there is a lax credit system, and bank- shipment.
ruptcies are stated to be prevalent.
"The entire organization functions like the
"A great many of the nationally advertised finest clock movement. One does not wonder
products that arc so well known in America at the success of the M. Hohner Co., after see-
are equally popular abroad. In the music line ing its system of factory and office work and
the Victor and Columbia phonographs are as also the type of men guiding its activities.
popular as they are here, with perhaps Col- Their products go into every country of the
umbia leading, while in the automobile line globe with the exception of Russia. The har-
perhaps the Chevrolet, Buick and Dodge are monica production exceeds 25,000,000 annually
best known, and such nationally advertised and the firm is working overtime to supply the
products as Palmolive and Lux soaps and demand."
C
Sunnyvale, Cal., Fremont High School Band,
Verne Hall.
Little Falls, N. Y., American Legion Drum &
Bugle Band, Staring Walrath.
Jackson, O., Cambrian Hotel Orchestra, Ray-
mond Boothe.
Conshohocken, Pa., Conshohocken Band, Lyle
McCamey, Tex., brass band, W. F. Moore.
Schofield.
Clyde, N. Y., New Saxton band, Wm. R. Mullens, W. Va., Mullens City Band.
Lindley.
South Brownsville, Pa., High School Band.
Duluth, Minn., Duluth Municipal Band, Glenn
Urbana, O., School Orchestra, P. A. Tallman.
S. Locker.
San Mateo, Cal., Girls' Orchestra, Hubert
Warren, O., St. Mary's Parish Band, Ray- Dunn.
mond Dehnbostle.
Duquesne, Pa., Beth-Jacob Orchestra, Miss
Gladstone, Mich., Gladstone Boys' City Band, Nellye Node!.
Kenneth Fitzpatrick.
Memphis, Mo., Memphis Municipal Band.
Jack Roop in Milwaukee
Adrian, Mich., New City Orchestra.
Hollister, Cal., Elks' Orchestra, Wright Lynn.
MILWAUKEE, WIS., August 28.—Jack Roop,
Ashland, Pa., High School Band, Tom Ross.
Bainbridge, O., Bainbridge Band, Prof. Bum- assistant sales manager of the Leedy Manufac-
turing Co., visited the Walker Musical Ex-
boldt.
change at Milwaukee while on his way to the
West Coast. Mr. Roop had a large display of
drums and drummers' equipment. He reports
tha,t business is "picking up" in all the sections
he visited.
BACON
BANJOS
Lozano's Slide Trombone Method
A $25.00 value for only $1.00.
Order Now
Published by
NICOMEDE MUSIC CO., Altoona, Pa.
OLIVER D1TSON CQ
BOSTON. MASS
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive
Modern
ESTABLISHED 1834
DURRO
BACON BANJO CO., Inc.
GROTON, CONN.
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson A»e.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
Specialties
Service
MULLER & KAPLAN
154 East 85th St., N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
National Advertising Plans
for the Century Edition
Over Thirty Magazines With a Combined Cir-
culation of More Than 60,000,000 to Be
Utilized in This Year's Campaign
I CAN'T DO WITHOUT YOU
GET OUT AND GET UNDER THE
MOON
REMEMBER ME TO MARY
WHAT A NIGHT FOR SPOONING
TEN LITTLE MILES FROM TOWN
BACK IN YOUR OWN BACKYARD
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
WE LOVE IT
OLD PALS ARE THE BEST PALS
AFTER ALL
WHEN ELIZA ROLLS HER EYES
CAUSE I FEEL LOW-DOWN
BEAUTIFUL
HEART
FACE,
HAVE
A
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
MOTHER OF MINE, I STILL HAVE
YOU
HELLO MONTREAL
Under the title: "The Sky Is the Limit," the
Century Music Publishing Co., New York, pub-
lisher of the Century Edition of Music, has
issued an impressive folder giving the details
of its national advertising campaign for the
current season, the sixteenth year in which the
company has carried advertising in the national
magazines.
This season over thirty of the leading maga-
zines of the country, including such publications
as the Ladies' Home Journal, Cosmopolitan,
Child Life, Woman's Home Companion, Chris-
tian Herald, Photoplay, True Story, Needlecraft,
Judge, Life, Better Homes and Gardens, and
a score of others, will carry the Century an-
nouncements to over 60,000,000 readers.
To get the full value of this advertising it is
necessary of course for the dealer to tie up
closely with the national campaign. To this
end the folder lists over twenty-five selling and
advertising helps for the dealer's use which are
furnished free upon request. These include
trade-marks, advertising cuts, movie slides, box
labels, signs, price cards, window streamers
and a variety of special catalogs for dealer dis-
tribution.
The success of the national advertising of the
Century Co. is best indicated by the fact that
each year the company increases the extent of
its campaign until at the present time, in the
matter of magazines used and readers appealed
to, it is the most extensive of its kind in the
sheet music field.
Brown and Von Tilzer
Write Three Numbers
MY HEART KEEPS ON SPEAKING
OF LOVE
"I Love Vanilla," "Dear, When I Met You"
and "A Happy Binding" the Latest From
This Song-Writing Team
SONG IS ENDED
The song-writing partnership formed this
Summer by A. Seymour Brown and Albert Von
Tilzer, whose reputation as hit writers dates
back nearly twenty-five years, has been a fer-
tile one and has produced to date at least four
numbers of real consequence. The first song
to be written by these men this Summer was
"He's Our Al," the campaign song, published
by the Broadway Music Corp., New York, of
(I'm cryin' 'cause I know
LOSING YOU
I'm)
NEW UNIVERSAL DANCE
FCLIO No. 15
which Will Von Tilzer, brother of Albert, is
head. This song has made itself heard on
countless radio and dance programs already,
and is developing along with the national Dem-
ocratic campaign for Alfred E. Smith as presi-
dent.
Three other numbers by these writers have
been released recently by the Broadway firm
and are beginning to show up well for the Fall
catalog. The first of these is a comedy number
called "I Love Vanilla," the catch-line being
" 'cause it doesn't leave a stain upon my vest."
This song is of the "banana" order, and pos-
sesses lyrics catchy enough to take on in a big
way. The other two songs, "Dear, When I Met
You" and "A Happy Ending," are real quality
numbers with a pleasing melody in Mr. Von
Tilzer's best style.
E. B. Marks Go. Issues
March Folio No. 1
Publication Contains Fifteen Marches Issued
by House During Past Thirty Years With
Many Old Favorites
As a companion publication to the folio, "Old
Time Hits," recently released by the Ed. B.
Marks Music Co., New York, that firm is now
issuing a march folio, compiled from its entire
catalog and covering nearly thirty years. The
collection is entitled "Forward March Folio
No. 1," and contains piano arrangements of
about fifteen favorite marches by such com-
posers as Paul Lincke, George Rosey, Herbert
Walter and others. Not the least interesting
feature of the folio is the attractive title page
in red, white and blue, showing the name of
the publication on a large bass drum. The
following are outstanding among the contents:
"Honeymoon March," "Anniversary March,"
"Hail to the Bride," "Gainsborough March," all
by George Rosey, and "Folies Bergere,"
"Laughing Cavalier," "Police Parade," "March
of the Siamese," by Paul Lincke, as well as
other old favorites.
Moore With Walter Kane
Tom Moore, who has been identified with
the music jobbing house of the Crown Music
Co., New York, for the past twenty-five years,
has become associated recently with Walter
Kane, Inc., 1595 Broadway. Mr. Kane entered
business as a music jobber about fifteen months
ago, having previously been identified with the
Crown establishment about twenty years.
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
With the Wonderful Catalog,
Fine Cabinet. Graded
Counter Portfolios,
Display Slcns,
etc.,
IT SKLLS
ITSKLFI
Dealers say —
It's the easiest thins
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
"SIDEWALKSofNEWYORK"
(East Side
-
West Side)
This song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
paje now for the demand. New edition contains
campaign choruses, saxophone and ukulele arrange-
ments.
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
20

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