Music Trade Review

Issue: 1928 Vol. 87 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 25, 1928
The Music Trade Review
German Manufacturers Form Steinway Export and
Numerous Exhibitors at
Go-operative Association
European Business Grows
the Tuners' Convention
Arrange for Pooling of Interests in Purchasing
of Materials, in Buying and Selling Opera-
tions and in Financing
Paul H. Schmidt Brings Satisfying Report
From Abroad—Sales for Year in Many Coun-
tries Break Previous Records
Several Manufacturers Conduct Classes in Re
pair and Regulating Work for the Benefit of
the Association Members
There has recently been formed in Germany
an association of 53 well-known German piano-
forte and harmonium manufacturers with head-
quarters in Berlin, and with the object of co-
operating in the purchase of materials in the
standardization and cheapening of production,
in formulating and carrying out sales agree-
ments, in pooling experience, obtaining credit,
and financing purchases and sales, including in-
stalment accounts.
The capital stock of the new organization is
set at four million Reichmark, made up of four
thousand denominational shares of 1,000 marks
each, and it is declared that the stock is rapidly
being taken by manufacturers already in the
association and that a number of others are
expected to join, including a number from
Switzerland. The membership at the outset
includes such well known houses as Bechstein,
Bluthner, Fuerich, August Forster, Gors &
Kallmann, Grotrian-Steinweg, Ibach, August
Roth, Schimmel, and many others. The board
of directors consists of Eduard Lucas and Dr.
Heinrich Schermann, with Richard Bradt and
Ferdinand von Reichel as deputies.
Paul H. Schmidt, assistant to the president
of Steinway & Sons, who returned last week
from his annual visit to the European houses
of Steinway & Sons, brought back with him a
particularly satisfying report regarding Euro-
pean and export sales so far as they concerned
the Steinway products. So far as Germany,
Sweden, Holland, Switzerland are concerned,
the demand for Steinway pianos has broken
previous records and the same holds good of
shipments to South America, particularly the
Argentine and Brazil and to South Africa. The
piano demand in Japan is also gaining strength.
In England conditions are somewhat im-
proved, although the effects of the McKenna
Tariff continue to be felt seriously. The situa-
tion, in fact, has developed to a point where
there have been several meetings of manufac-
turers called to urge that the bill be repealed
and that the practice of free trading be re-
sumed.
Another factor that appears to be detrimental
to extensive piano sales in Great Britain is the
law that gives a landlord the right to seize
the property of a tenant for non-payment of
rent, whether that property has been fully paid
for or not. In other words, where the title in
a high purchase sale remains with the seller,
the landlords can still take the instrument in
settlement of debt. Sometime ago a measure
was introduced in Parliament to have this phase
o. the law repealed for the protection of mer-
chants selling on time, but the landlords were
strong enough to defeat it.
There has recently been concluded in Eng-
land a very successful piano-playing contest of
national scope and modeled along the lines of
those that have proven so popular in the
United States. The contest was sponsored by
the Daily Express of London in co-operation
with the organized piano trade and the finals
were held at Kingsway Hall. London, on
August 9, with Harold Samuel, noted British
pianist, and Dr. Malcolm Sargent, the well-
known conductor and composer, on the plat-
form.
Mr. Schmidt was accompanied abroad by
Theodore E. Steinway, president of Steinway
& Sons, who returned some weeks ago and
while in Europe spent some time traveling in
company with Hermann Irion, of the New York
executive staff, who will remain overseas for
another month or so.
CLEVELAND, O., August 20.—During the' period
of the tuners' convention at the Hotel Statlcr
here last week, there were a number of exhibits
by piano manufacturers and supply houses and
in several instances classes in reproducing
action installation and repair, and in piano regu-
lating were conducted for the benefit of the
association members.
The companies exhibiting during the week
included Steinway & Sons, the Aeolian Co.,
(Duo-Art), Pratt, Read Player Action Co.,
Weaver Piano Co., Standard Pneumatic Action
Co., M. Schulz Co., Welte-Mignon Corp., Otto
R. Trefz, Jr., Co., Inc., Tuners' Supply Co.,
Everett Piano Co., the Gulbransen Co., Bald-
win Piano Co., and the Thayer Action Co.
Ghas. E. Gorham Joins
Bankers-Commercial Go.
Chas. E. Gorham, has resigned as director of
Ampico, Ltd., and representative of the Ameri-
can Piano Co., in London, England, to become
vice-president and director of the Bankers-
Commercial Security Co., Ltd., in charge of the
London office. The latter company, with head-
quarters in New York, is engaged in financing
piano instalment accounts.
Jones Goes to Philadelphia
BOSTON, MASS., August 22.—Horace Jones, who
for some time past has been New England
manager for the QRS Co., and has made many
friends in this locality, has been transferred to
the Philadelphia branch of that company in the
capacity of local manager.
Chas. Weidelman has purchased the music
store of McLogan & Pearce, Calumet, Mich.,
of which he has been manager for several years
past, and will continue the business.
Hepplewhite
Merriam Bench No. 703B
This period design is adaptable for use with
various piano case models.
Merriam quality
throughout. Seat IS ins. x 36 ins., Grand Height,
19 ins., Mahogany or Walnut, Polished or Uphol-
stered Seat, Music Compartment.
Write for information and prices to
AMERWAMQ).
SO. ACTON, MASS.
Garter Music Go. Giving
Free Piano Instruction
HOUSTON, TEXAS, August 23.—The J. W. Carter
Music Company, of Houston, is giving a four
weeks' free music course in piano to more than
one hundred children. These children range
in age from six to sixteen years.
These piano classes are being conducted by
Miss Katherine Bradshaw Morgan, who was
one of the first Americans to study with To-
bias Matthay, London, often considered Eng-
land's greatest authority of piano teaching for
children.
Music Displays Withdraw
From British Fair
Because of the fact that the management of
the British Industries' Fair announced that the
displays of musical instruments would be ar-
ranged this year in a section not nearly so
desirable as that occupied by the music displays
for several years past, the Federation of Brit-
ish Music Industries has decided to withdraw.
Hermann Irion to Be
Dined by British Trade
Announcement comes from England that
Hermann Irion, President of the Music Indus-
tries Chamber of Commerce of America, who
has been abroad for some weeks, will be the
guest of honor at a dinner given by the Presi-
dent and Council of the Federation of British
Music. Industries in London on September 12.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
GRAND
KEYS
ACTIONS
PLAYERS
of tk«
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Write us NOW
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
WESTERN COMMENT
Dealers and Manufacturers
REVIEW OFFICE, CHICAGO, I I I . , AUGUST 20,
tity of labor and all the other factors involved. But the delivery
of the scale drawings only begins the work. There must then fol-
low expensive construction of wood patterns for the plate foundry.
The latter must then make preliminary castings, adjust these, cor-
rect them, perhaps obtain some changes in the design; and al-
together use up several weeks at least of continuous labor by a
group of experts. Nor is this all. To the cost of the scale plus
the cost of the first plate must be added the very large cost of new
rim presses, built by high-class experts. Each press at the most
can glue the plywood for not more than two rims at a time, and
each costs from one thousand dollars upwards. Actions and keys
must be manufactured according to the arrangements of the new
scale, a new pattern for bass strings must be made and executed,
and new hammers must be designed and produced. All of this
skilled work consumes months of time, at a cost which may very
easily run well beyond $10,000 all before a single piano of the new
style can be placed on the market. And then the whole investment
must be hazarded upon the enthusiasm, the merchandising ability
and the interest of merchants and salesmen who know little about
the improvements which may have been effected and much less
about the elaborate and long-drawn-out works of design and execu-
tion.
1928
comment upon the position and the prospects of the
piano industry has been centered very largely upon the faults and
the sin, of omission as well as of commission, at-
About
tributed to the manufacturers. Some commenta-
tors, to be sure, and I hope I may be numbered
c . .
among them, have not failed to lay their critical
fingers upon the equally obvious sins which have been committed
by the retail members of the industry. On the whole, however,
the manufacturers have had to take most of the blame. 'Now
it is not unfair to say that the task of apportioning blame is
neither pleasant nor easy. A trade paper depends for its own pros-
perity upon the prosperity of the industry it serves. It must do
all in its power to make its criticisms constructive, basing them
upon the experience and the knowledge possessed by its editors and
contributors. When therefore a trade paper undertakes to ap-
portion blame for any disasters which have occurred, or which
appear to be likely to occur, to an industry, the judicious reader will
understand that the criticism may be foolish but is almost sure to
be honest and well intentioned. Now a trade paper which is fool-
ish though honest is of very little use to an industry, especially
to an industry which is having troubles of its own. The trade
paper in which these words appear does believe that it is useful to
the piano industry and so, a fortiori, that it is not foolish. It
bases its criticism and its comment upon the pretty extensive ex-
perience and the hardly gained knowledge of men who have lived
in the industry in almost every imaginable sort of practical capacity
and who write therefore whereof they know. Now, if this paper
has been rather conspicuous among its fellows in its insistence
upon the recognition by merchants of the paramount importance of
correct merchandising, and if it has said (as it has) that manu-
facturers are ready to do more than their share in creating better
selling conditions, this is only another piece of evidence in favor
of The Review's claim to correctness of views. For it can be
shown conclusively, not only that manufacturers are ready to take
their part in creating better conditions, but that actually they are
at this very time spending money . . . cash . . . at a time when cash
is none too plentiful, in a fair and honest attempt to march in step
with the merchants towards stability and prosperity. This, I say,
can be demonstrated, and demonstrated it shall be forthwith.
RECENT
external changes in case or in decoration involve great ex-
penditures and a long work of preparation. It is not possible
to change from an established system of finish
Rabbits
such as varnish, to lacquer or to colored decor,
From
either
suddenly or easily. A change in the height
Hats
of an upright piano may involve six months' work
and all the profit on ten carloads. A change in decoration may
be as serious. The piano manufacturer cannot produce changes to
suit the often hasty criticisms of merchants as a magician produces
rabbits out of a hat. If he could, indeed, the pianos would prob-
ably be as phony as the magic. Piano manufacturing involves, not
what is so often and thoughtlessly called "mass-production"; for
mass production has no meaning for the piano industry . . . but
rather the individual production, on standardized patterns, of very
highly organized pieces of mechanism intended to stand and com-
monly subjected to highly mechanical types of abuse. Piano manu-
facturing cannot be changed over in the course of a night at the
whirrh of any dealer who thinks that it would be nice to have a
change of some sort. Yet, despite every temptation to refuse obsti-
nately any change, piano manufacturers are bravely spending time,
skill, thought and cash to bring their ideas and their works up to
date. '
EVEN
A MERCHANT can drop pianos and go into phonographs or radio
exclusively, without necessarily losing anything save the good-will
accumulated during a greater or lesser period of
Merchant
selling pianos at retail. This good-will may be
and
worth much, or it may be worth nothing; but in
Manufacturer
any case, it and it alone represents the merchant's
loss in case of his changing completely the nature of the articles
displayed for sale in his store. With a manufacturer the situation
is very different. Not only does the equipment for the manufac-
ture of any type of instrument involve a large investment, but also
any change in the thing produced, may and usually does involve
great expense. For a piano manufacturer to cease outright the
building of pianos means in most cases complete liquidation at
serious loss. To make a change, even if it be demanded by public
taste, is always a serious matter. Consider what is involved in the
development of a new size of grand piano, for instance. In the
first place, the new scale must be drafted. If the work be done
inside the factory the time of the best technician is occupied for
several weeks. If an outside engineer is engaged to furnish a de-
sign, his time, too, must be paid for, and at a cost running as high
as perhaps two thousand dollars for a single design, which is not
at all unreasonable considering the very high skill, the great quan-
CONSIDER the remarkable display of small upright pianos in a
dozen styles and colors of decor, recently made by the Cable Com-
pany. That display represented the outlay of
Their
many thousands of dollars and the employment
Practical
of very high skill, much patience and consider-
Faith
able faith. Consider, to take a single example
just to hand, the new Howard grand announced last week by the
Baldwin interests. All I have said above about scale drafting ap-
plies to such an instrument as this. Look back over the files of
this paper for the year and note how many other scales, types and
ideas have been put forth by manufacturers. Now the manufac-
turer cannot go out of business overnight. He must stay in the
piano business; and when he spends time, labor and very hard-
earned cash liberally to make changes and improvements, he is
showing his faith in the piano industry, plainly and without equi-
vocation. It costs money to show faith in the piano industry when
one is a manufacturer.
W. B. W.
10

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