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The Music Trade Review
AUGUST 25, 1928
Brambach Piano Co. Custom Section
for Producing Special Case Designs
has opened a new establishment at 824 Third
street here. It will handle all styles of pianos,
radios, talking machines, records and roll
music. Otto A. Vogel, general manager of the
company's stores, reports that the new concern '
has been necessary because of the rapid growth !
of the company's business. Mr. Vogel will b e '
at the new North Side store here. Francis
Garstecki, for a number of years organist at/
South Side Polish churches here, will manage\
the South Side store.
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Plans Completed for
Los Angeles Radio Show
Los ANGELES, CAL., August 17.—The committee
of the Radio Trades' Association of Southern
California, arranging for the radio show to be
held in this city from September 3 to 8, has
been very busy for the past two months, and
reports that preparations are practically com-
pleted. The area of the show and the actual
number of exhibit spaces exceed those of any
previous show, and the arrangements and dec-
orations are more elaborate than ever before.
A few exhibit spaces still remain unsold, but,
according to C. H. Mansfield, chairman of the
committee, associate sales manager of the Platt
Music Co., there is no doubt that they will be
contracted for during the next few days:
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Gothic Model, Brambach Grand
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H'E accompanying illustration shows the now maintained in the Brambach plant, where
new Gothic model Brambach grand. This a duplicate of this piano, modifications of it in
piano was designed for one of the finest homes a special design, or practically any case treat-
in New Jersey, and, before being delivered, was ment to conform to particular interiors can be
exhibited at the convention last June. It is the speedily designed and executed by this depart-
product of the custom department which is ment of the company.
T
Gimbel Bros. Separate
Radio and Phonographs
radio jobbers and general music retailers in this
city and Des Moines, died at .his home here re-
cently. Mr. Mickel, who was at one time, presi-
dent of the National Association of Talking Ma-
chine Jobbers, is survived by his widow, a son
and a daughter.
Fred Thunell Represents
the Baldwin in Denver
SALT
LAKE
CITY,
UTAH,
August
14.—Fred
Thunell has returned from Denver where he
has been manager of the Baldwin Piano Co.'s
store for about two years, and is at present
representing the company in this territory. A
little later on he expects to open a retail music
store in the city in which he will handle the
Baldwin piano.
P. J. Cunningham on
Vacation in Canada
MILWAUKEE, WIS., August 20.—A new sales
policy, the object of which is to re-devclop
talking machine business, has been inaugurated
in the music department of Gimbel Bros, store
PHILADELPHIA, PA., August 20.—P. J. Cunning-
here. The radio and talking machine sections
ham, head of the Cunningham Piano Co., manu-
of the store were formerly in one department.
facturer and retailer of the Cunningham and
Recently, however, the department has been
Girard pianos, left last week for an extended
rearranged, redecorated and remodeled, and the
MILWAUKEE, WIS., August 20.—The Manufac- tour of Canada, the White Mountains and
two sections have been separated.
turers' Distributing Co., Inc., which operates a
Bretton Woods, Vt. He will remain in the
The talking machine department is now music store on the south side of Milwaukee, northern resorts until after Labor Day.
under the direction of George J. Schneider, who
came with the store the latter part of June
from the Koerber-Brenner Co., Victor distribu-
tor at St. Louis.
"The best way to sell a talking machine is to
give the customer a thrill," said Mr. Schneider.
"If you sell a customer on the actual enjoyment
he can get out of a machine, he stays sold.
We asked 1,500 Gulbransen dealers to study the Gulbransen Radio, from their own stand-
point, and to tell us what possibilities they saw in it. Hundreds of them, after inspecting
Under our new policy we sell by actual demon-
the Gulbransen Radio and analyzing its salability, set surprisingly large quotas for themselves.
stration in the home, and we always choose a
One of the questions on our questionnaire was: "How many Gulbransen Radio Sets
group of records that will bring out not only
do you estimate you can handle yearly?"
the merits of the machine, but will also appeal
Another: "Do you want us to authorize you as a franchised Gulbransen dealer?"
to the emotions of the audience. We always
Many different angles of the Radio were covered by this questionnaire: Sales policy,
price practices, separation of radio activities from other departments, etc.
take it for granted that our customer can and
We felt it wise to face the facts—to get the true picture of the Gulbransen Radio
does appreciate good music and is sensitive to
as dealers see it.
music, and we are generally rewarded by a
A full endorsement has been given the Gulbransen Radio by hundreds of merchants.
nice fat sale."
Others made valuable suggestions, the practical ones having already been put into effect.
The Gulbransen Radio has back of it one of the most substantial and successful
/'
industries in the music business. We understand music merchants' problems. In
'
the piano business, Gulbransen has attained leadership that all recognize. Gul-
/
Lransen has name value on any musical instrument.
•
Gulbransen stands for sound, sane methods. Gulbransen is now pre-
SALT LAKE CITY, UTAH, August 14.—Isaac P.
senting to the piano trade the most aggressive, most practical business-
•/
Thunell, well-known Salt Lake City music mer-
building program that the piano trade has ever known.
These resources of a five-million-dollar company become yours
chandise salesman, has returned to the Daynes-
when you hold a Gulbransen Radio franchise.
Beebe Music Co.'s organization following an
Gulbransen Radio in table and console models—A.C. sets only. Gulbransen
Gulbransen Co.,
Radio Speakers. Unsurpassed cabinet work—real piano finish. A highly
absence of two or three years, during which
^232 W # Chicago
selective set that radio experts and the lay public recognize as f far
Ave.,
Chicago
time he was engaged in the real estate busi-
ahead of the ordinary run. We understand tone. We understand
eye-appeal.
Popular
prices.
Without
obligation,
give
ness here.
Manufacturers Distributing
Go. Opens Branch Store
Amazing Profit in Gulbransen Radio
We asked 1500 dealers, to give us The Facts
Back to Music Selling
Death of Geo. E. Mickel
OMAHA,
NEBR., August
17.—Geo. E. Mickel,
one of the founders of the Geo. E. Mickel Co.,
and the Mickel Bros. Co., talking machine and
Gulbransen Radio franchise requests from desirable dealers
are being filled in the order of their receipt. Use the handy
coupon and get complete information on a radio proposition
that will make money and build substantially for you.
GULBRANSEN COMPANY
3232 W. Chicago Ave., Chicago
S
/
us full details of the
G u l b r a n s e n Radio and
Speaker.
JlT
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c*ty and state