Music Trade Review

Issue: 1928 Vol. 87 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
AUGUST 18, 1928
John H. Parnham, president of the Everett
Piano Co., which was read by George E. Mans-
field in Mr. Parnham's absence, on "How the
Tuner Can Help Himself and the Industry by
Refusing to Service Worn-Out Pianos"; an
address by John S. Gorman, vice-president of
the Gulbransen Co., on "Old Pianos"; one by
Robert Taylor, president of the Music Mer-
chants' Association of Ohio, on "Selling Your
Services"; and one by A. L. Maresh, presi-
dent of the Cleveland Music Trades Associa-
tion on "The Future of the Tuner." A demon-
stration of Melody Way class piano instruc-
tion was also given.
The afternoon session was devoted to papers
by Dr. Dayton C. Miller, director of the Case
School of Applied Science, Cleveland, on "The
Science of Music Sounds," and by George F.
Turner, Elgin, 111., on "The Piano Plate." A
detailed report of this session will appear in
the next issue of The Review.
Onderdonk Heads Eastern
Division of Baldwin Go.
Robert Warner Back
From Visiting Dealers
addition to modernizing the quarters the store
was enlarged to take care of increased business
in the general musical merchandise business of
the concern.
Advertising Manager of American Piano Co.
Foresees Prosperous Fall Upon Return From
Several Weeks' Trip
New Macintosh Branch
PHILADELPHIA, PA., August 13.—An attractive
Robert Warner, advertising manager of the new store has been acquired by the Macintosh
American Piano Co., returned to New York Bros, for their Woodbury, N. J., branch. The
this week following a trip of several weeks building has just been completed and has large
making calls through the principal cities of the display windows, new booths for radio and
country. Mr. Warner stated that the trip was talking machines, new furnishings in counters
made for the purpose of ascertaining what and racks and all modern paraphernalia of a
steps were being taken by the company's deal- first-class house. It will be ready for housing
ers for starting an active sales drive in the this long-established music business within the
Fall. He was particularly pleased with the next fortnight.
attitude of the dealers he interviewed, and
stated that general conditions augured well for
A branch of the Des Moines Music Co. has
a prosperous season in practically every local- been opened at 815 Cherry street, Boone, la.,
ity.
with J. G. Booth, formerly of Des Moines, in
He was informed that crops in such States charge. The store will be known as the Boone
as Iowa, Nebraska, Kansas, Minnesota and Music Co.
their surrounding States were excellent, and
other dependent industries were likewise pros-
pering. Dealers were looking forward expect-
antly to benefits they feel sure will accrue from
the company's advertising campaign in the na-
tional magazines this Fall.
CINCINNATI, O., August 14.—Announcement
was made today by the Baldwin Piano Co. of
the appointment of Charles S. Onderdonk as
head of the Eastern division of the company,
with headquarters at 20 East Fifty-fourth street,
New York. In addition to supervising the
wholesale business of the company in Eastern
and New England States, Mr. Onderdonk will
also manage the Baldwin retail warerooms in Annual Convention of Illinois State Music
New York City. He has had extensive expe-
Merchants Association Will Hold One-Day
rience in both the retail and wholesale fields of
Convention This Year
piano merchandising for the past eighteen
years. Mr. Onderdonk will assume his new CHICAGO, I I I . , August 14.—A one-day conven-
post on September 1.
tion will be held by the Illinois State Music
Merchants Association on Wednesday, Septem-
ber 19, at the Palmer House.
President H. H. Fleer, vice-president of
Lyon & Healy, announces that an extensive
program will be intensively and efficiently cov-
A number of mid-West piano manufacturers ered in one day. He urges all dealers to be
have arranged to exhibit at the Commodore present early for registration will begin
Perry Hotel in Toledo, for the Nineteenth An- promptly at 9:30 a. m., with the business ses-
nual Convention of the Music Merchants' Asso- sions starting at 10:30.
The noon day luncheon will be held under
ciation of Ohio, to be held there on September
10, 11 and 12. Those who have already made the auspices of the Chicago Piano Club, while
reservations include Bush & Lane Piano Co., the Chicago Piano & Organ Association will
of Holland, Mich.; Packard Piano Co., Fort probably be the host of the visiting delegates
Wayne, Ind.; M. Schulz Co., Chicago, 111.; at the banquet.
Brunswick-Balke-Collender Co., Chicago; Jesse
French & Sons Piano Co., New Castle, Ind.;
Charles Frederick Stein, Chicago, 111., and the
Gulbransen Co.
OIL CITY, PA., August 13.—The Shaffer Music
Co., formerly located at 2 Dear street, this city,
has moved into its attractive new home in the
Colonel Drake Theatre Building, which has
DETROIT, MICH., August 13.—Charles Smith, sec- been redecorated in appropriate fashion. Clar-
retary-treasurer of the Detroit Music Co., ence C. Shaffer, proprietor of the business, is
whose store on Woodward avenue was re- one of the pioneer music men of this section,
cently destroyed by fire, has opened temporary having been identified with the piano business
quarters on Brush street, near Columbia street. for about twenty-five years.
GRAND
Illinois Dealers Meet
in Chicago, September 19
Piano Makers Will Show
at Ohio Convention
KEYS
ACTIONS
PLAYERS
of tk«
HIGH QUALITY
SKILLED WORKMAN-
SHIP and
FINE MATERIALS
found in all
PRATT READ
PRODUCTS
Shaffer Music Go. Moves
Opens Temporary Quarters
Eugene Wilder, who for the last fifteen years
has been a traveling representative for the Rob-
PHILADELPHIA, PA., August 13.—In the latter
ert Morton Organ Co., of Chicago, has purchased
the Indianapolis Music Shop, Inc., 4170 College part of the past week the remodeled and mod-
avenue, Indianapolis, Ind., which will handle ernized store of M. Andrews Son, at Woods-
town, N. J., was reopened to the public. In
phonographs and radio. -
Write us NOW
PRATT, READ & CO.
Established 1806
M. Andrews Remodels Store
ESTABLISHED 1862
L'AUTER
ONE OF AMERICA'S
GRANDS
The Pratt Read Player Action Co.
Deep River, Conn.
NEWARK, N. J.
FINE PIANOS
UPRIGHTS
THE
LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
AUGUST 18, 1928
Grand Piano
Qnh)4-Feet,7 Inches Long
Modern and
William and Mary
Queen Anne
Sheraton
Period Designs
Nationally Priced
and up
P.O.B. CINCINNATI
Only Baldwin could build a Cjrandlike this
For the first time in the history of fine piano making, a small grand, of finest tone quality—
full, round and enduringly satisfactory—is offered in a case only four feet, seven inches in
length. It is designed to fit perfectly in the modern living room or small apartment. It will
delight and satisfy even the professional musician.
The Howard Grand establishes, from this time on,
a new quality standard for pianos in small case
design. And most amazing of all, the Howard
Grand is nationally priced at from $685 f. o. b.
Cincinnati.
to command the best of materials, facilities and
craftsmanship. Continuous supervision by the
same acoustic engineers who have made the Bald-
win America's foremost piano. A nationwide dis-
tribution to permit quantity production.
A totally new scale and new principles of small
piano making have been perfected. Resonant in
the bass, brilliant in the treble, perfect evenness
throughout—the vibrant singing tones are a de-
light to all who touch the keyboard. The How-
ard Grand meets every requirement of critical
musical taste.
Four years were required to produce this greatest
of all small Grand Pianos. Unlimited resources
Cased in standard design or in the latest art de-
signs in Mahogany and Walnut, conforming to
recognized standards of Period requirements.
The Howard Grand is entirely new—built upon
new principles. It will be the piano of your choice,
because of the high technical qualities of its work-
manship, the care in the selection of materials and
the proper correlation of every element and every
part in its construction. A perfect musical in-
strument to meet modern needs.
*•
Inquire at the nearest city regarding open territory
THE BALDWIN PIANO COMPANY
CINCINNATI
LOUISVILLE
CHICAGO
ST. LOUIS
DENVER
NEW YORK
DALLAS
INDIANAPOLIS
SAN FRANCISCO

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