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The Music Trade Review
Weaver Piano Co. Is Co-operating
With Local Music Teachers in York, Pa.
Urges Them to Modify Present Methods of Teaching with Elementary Pupils in Order
to Win the Student's Interest from Start of the Work
\\?
ITH the widespread realization in the re-
tail piano trade of the necessity of creat-
ing a greater number of amateur piano players
has also come a realization that it is vital for
the still further spread of this movement to
win the co-operation of the local music people.
The Weaver Piano Co. in its retail branch
in York, Pa., recently sent the following letter
to all the local musical teachers in that terri-
tory:
"To the Music Teachers of York, Greetings:
"There is a lot more satisfaction teaching
beginners to play the piano when they are in-
terested and really want to learn than when
they must be driven to it. Those who are in-
terested also learn faster and keep at it longer.
"Those who teach beginners to play chords
and melodies first, and then teach them the
rudiments of music, scales and finger exercises
as incidents in the program have found that
ihey are very successful in holding the interest
of beginners by that method.
"The children are proud of their ability to
produce music right from the start, and they
work at it with keen delight.
"Children in former days in the public
schools learned the alphabet, then to spell and
finally learned to combine a few short words
into sentences and thus learned to read. Now
they learn to read first and afterwards learn
the alphabet and to spell as incidents to it. The
children find this far more interesting.
"The same idea is being applied to the teach-
ing of beginners to play the piano without first
trying to hold them exclusively to the rudi-
ments of music and the practicing of scales and
exercises for months before they are taught to
produce music on the keyboard. The rudiments
are not neglected but are brought in afterwards
as an incident in the program.
"Teachers are being taught this method in
teachers' colleges and they are so successful
in holding the interest of beginners by this
method that it appears to be only a matter of a
short time until all beginners are taught in this
manner.
"We believe that by this method a great in-
crease in interest in learning to play the piano
will take place and the number of beginners at
the piano will be greatly multiplied.
"It is worthy of your thoughtful considera-
tion. We are not teaching experts, but can
place you in communication with others who are
if you desire further information.
"Yours very respectfully,
Southern California Radio
Ass'n Elects Officers
Music Co. A. G. Farquharson was re-elected
to the position which he has held since the
present association was first formed.
H. E. Sherman, Jr., Is New President—All
Branches of Trade Are Represented Upon
New Directors' Board
Los ANGELES, CAL., July 21.—The new board of
directors of the Radio Trades Association of
Southern California includes four members of
the retail trade: J. W. Boothe, manager of
the music and radio department of the May
Co.; Fred Dean, of Prest & Dean, Long Beach;
Ed. L. Hayes, manager of the phonograph and
radio departments, Fitzgerald Music Co., and
Frank Salmacia, president Glendale Music Co.;
four members of the radio jobbers' group: Wal-
ter M. Fagan, president Pacific Wholesale, Inc.;
H. E. Sherman, Jr., vice-president Leo J.
Meyberg Co.; Mark Smith, vice-president and
general manager Ray Thomas, Inc.; R. B. Yale,
president Yale Radio Electric Co.; two radio
manufacturers' agents: W. C. Hitt, W. C. Hitt
Sales Co.; Cloyd Marshall, Jr., Marshall Sales
Co.; one manufacturer: Gilbert Fitzgerald,
Baker & Fitzgerald Co., and one broadcaster:
Naylor C. Rogers, manager KNX. The election
of a broadcaster to the board is an innovation
and is considered most satisfactory. The offi-
cers for the ensuing year consist of the follow-
ing: President, H. E. Sherman, Jr.; vice-presi-
dent, Walter M. Fagan; second vice-president,
Ed. L. Hayes; secretary-treasurer, A. G. Far-
quharson.
H. E. Sherman, Jr., who has been elected
head of the Radio Trades, is a very popular
member of the trade in which he is known as
"Shorty," a jest on his six foot four inches
stature. The Leo J. Meyberg Co., of which he
is vice-president and southern California gen-
eral manager, is one of the three Radiola dis-
tributors in this district. Vice-President Fagan
is president of the southern California dis-
tributors of the Spartan Radio. Ed. L. Hayes
is the comparatively new manager of the phono-
graph and radio departments of the Fitzgerald.
"WEAVER PIANO CO., INC."
Bringing this new method of elementary
piano instruction to the attention of the music
teacher is work directly in line with that being
undertaken by dealers throughout the country
and the example of the Weaver Piano Co.
could well be followed by other retail piano
merchants who are desirous of obtaining the
teachers' co-operation.
JULY 28, 1928
Columbia Records Bring
Record Price of $50
Special Recordings Commemorative of America
to Australia Flight Auctioned at Benefit in
Sydney
When Captain Kingsford Smith, hero of the
first American-Australian flight, reached Sydney,
New South Wales, the Columbia Phonograph
Co. was ready with a commemorative record,
copies of which sold at auction at a benefit show
that evening for from £5 to £10 each. The
records were auctioned by Miss Gladys Mon-
crieff, member of the cast of "Rio Rita," and
carried the autograph of Captain Kingsford
Smith, who was present.
The record, Columbia No. 01140, couples selec-
tions called "Smithy" and "Kingsford Smith
(Aussie Is Proud Of You)"—"Aussie" being
Australia. The benefit occurred June 11. On
June 8 at 9 A. M., Columbia had received the
music scores; at 11 a. m. had recorded them;
and by June 10 had despatched records all over
Australia and shipped to New Zealand.
Pyle With Canton Go.
CANTON, O. t July 21.—W. E. Pyle, for several
years manager of the talking machine, piano
and radio departments the William R. Zollinger
Co. department store has taken a position with
the radio department of the Canton Hardware
Co. Pyle left the Zollinger Co. two weeks ago.
He came to Canton from the talking machine
department of the May Co. at Cleveland.
The McCoy Music Shop, Norristown, Pa., 324
DeKalb street, Norristown, Pa., has opened a
piano repair shop and used piano department at
510 Green street, that city, which is under the
supervision of Harry Kaufholz, a prominent
focal piano tuner.
Ledgerwood Shows Old and New Pianos
in Comparison by Window Display
T^NOXVILLE, TENN, July 21. — The
Ledgerwood Temple of Music, Kimball
dealer of this city, has carried out an idea sug-
gested by P. A. Tonk, editor of Tonk Topics,
recently appearing in the columns of. The Re-
view.
As the illustration shows, the company has
Showing
i
the Old and
j
the New
j
bile, about the early 1900's, with a card reading
"You wouldn't want your friends to see you
driving this old junk wagon, would you? How
about the piano they see in your home?"
Another card attached to the piano read:
"This old piano has done its full duty. It can-
not be properly tuned and its use by a child
in Comparison j
presented a comparison display, showing that
the old piano in the home should be replaced
with a new and modern instrument. This was
accomplished by displaying an old style piano
and alongside of it a picture of an old automo-
would make the development of true tone ap-
preciation practically impossible."
On the other side of the piano is a picture of
a group of 1928 automobiles and the new 1928
model Kimball junior upright.