Music Trade Review

Issue: 1928 Vol. 87 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Third Annual Exposition of School
Music Materials Held at Aeolian Hall
Large Number of Publishers Make Special Exhibits at Event, Which Ran from July
17 to July 20—Program for Visiting Educators
n p H E third annual exposition of school music
•*• materials was held in Aeolian Hall, 689
Fifth avenue, New York, from July 17 to 20,
inclusive, under the auspices of the educa-
tional department of the Aeolian Co. The
exposition was held in the foyer just outside
the Aeolian little salon on the second floor of
the building and was open for inspection be-
tween the hours of 6 and 10 p. m. Several
hundred music supervisors attending Summer
courses at Columbia University, City College
and New York University availed themselves
of the opportunity to inspect the new school
music publications which about seventeen music
and book publishers placed on display.
Short lectures on music appreciation and
kindred subjects were given each evening in the
little salon by music educators of note. The
lecture program was as follows: Tuesday,
July 17, topic for discussion, "The Approach to
the Study of Music." The speakers were Mrs.
Harriet Seymour, director, Seymour School of
Music Re-education; Alice Bivens, assistant
professor of music, Teachers' College, Columbia
University; Clara Sanford, assistant professor
Just
RUDY WIEDOEFT'S
Folio of
EASY SAXOPHONE SOLOS
for
Eb ALTO AND C MELODY
with
PIANO ACCOMPANIMENT
Contains Eight Original Compositions
A $5.00 VALUE
MARKED TO SELL AT $1.00
ROBBINS Music CORPORATION

799 Seventh Avenue.New York
of music education, New York. University.
Wednesday, July 18, topic of discussion, "The
Administration of School Music." The speakers
were George H. Gartlan, director of music, New
York City Schools; Russell Morgan, director
of music, Cleveland, O.; Leta Kitts, director of
music, Birmingham, Ala. Thursday, July 19,
topic of discussion, "A Program for the Teach-
ing of Music Appreciation." The speakers
were Gordon Bailey, instructor in music edu-
cation, New York University; Alice Keith,
director of educational department, Radio Corp.
of America; Franklin Dunham, educational
director, Aeolian Co., New York. Friday, July
20, topic of discussion, "A New Music Con-
sciousness." The speakers were Dr. W. G.
Whittaker, professor of music, University of
Durham, Newcastle-on-Tyne, England; Earle
Newton, professor of music, New Jersey State
College for Women, New Brunswick, N. J.;
W. W. Norton, director of music, Flint, Mich.
The publishers exhibiting were as follows:
M. Witmark & Sons, New York, showing nu-
merous choruses, cantatas, collection of two-,
three- and four-part songs, etc.; Silver, Burdette
& Co., Boston, Mass.; displaying operettas; the
Progressive Music Series, Inc. etc.; Arthur P.
Schmidt Co., Boston and New York, showing
octavo and piano music; G. Schirmer, Inc.,
New York, exhibiting a wide variety of books
on musical theory, musical biography, glee club
collections and miscellaneous Schirmer teach-
ing editions; Oxford University Press, showing
the new Oxford piano course for class and in-
dividual instruction, a collection of books on
musical theory, etc.; Hinds, Hayden & El-
dredge, Inc., New York, displaying their Uni-
versal School Music Series, Assembly Songs,
collected by George H. Gartlan, high school
songs, Mother Goose songs, etc.; Ginn & Co.,
New York, showing music education series, col-
lection of music stories for boys and girls; the
Caxton Institute, New York, displaying its
publication, "Fundamentals of Musical Art,"
and other texts; Harold Flammer, Inc., New
York, showing its Blue Octavo Series and Edu-
cational Piano Series; J. Fischer & Bro., New
York, showing numerous operas, including
"The King's Henchman," by Deems Taylor and
McKINLEY
MUSIC
20 A Copy*toDealers7?\ Copy
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Music Corp. of America
Enters Publishing Field
George D. Lottman Appointed Manager of
New Division—First Two Numbers Are by
Donald Heywood
The Music Corp. of America, located in the
Paramount Building, New York, which has un-
der its management many of the leading dance
orchestras of the country, has just created in
its organization a music department to be
devoted to the publication and exploitation of
popular music. George D. Lottman, former
manager for Roger Wolfe Kahn and for many
years identified with various branches of the
music industry, has been placed in charge of the
new enterprise.
The first two M. C. A. offerings are "Morn-
ing," a semi-symphonic fox-trot, and "I Can't
Get Along Without You," a rhythmic novelty
for singing orchestras. Both numbers are com-
positions of Donald Heywood, who wrote "I'm
Coming, Virginia," "Smile," "I Never Knew"
and other hits, and the orchestrations were
made, respectively, by Frank Skinner and Ar-
thur B. McKay. An intensive campaign of
exploitation has been started by the firm with
the result that the M. C. A. publications are
new being featured by such prominent dance
orchestra leaders as Ray Miller, Ted Weems,
Ted Fiorito, Coon-Sanders, Guy Lombardo,
Joseph Knecht and others.
Mills Named Receiver
for Grown Music Go.
roRTHEDEALt
McKINLEY MUSIC CO.
Edna St. Vincent Millay, Mortimer Wilson's
textbook on "Orchestral Training"; Carl
Fischer, Inc., New York, exhibiting its pro-
gressive orchestra folio, miscellaneous books
on musical theory, etudes, marches and smaller
orchestral groups, etc.; Oliver Ditson Co., Bos-
ton and New York, showing its Philharmonic
Orchestra Series, children's pieces, music stu-
dents' piano course, various texts on theory and
music history, etc.; C. C. Birchard & Co., Bos-
ton and New York, exhibiting school song
books, operettas and books on theory; H. W.
Gray & Co., New York, sole agents for Novello
& Co., Ltd., showing; collections of standard
part songs, folk songs and musical theory; Sam
Fox Publishing Co., New York and Cleveland,
exhibiting the Fox Library Orchestra Folio,
Favorite Orchestra Folio, Concert Orchestra
Folio, Recreation Orchestra Folio, collection of
semi-classics for orchestra, etc.; American Book
Co., New York, displaying Myer's School
Music Reader, part songs, glee and chorus
books, children's books, Hollis Dann Music
Course, etc.
Exhibits were also made by such music
publications as Music & Youth, published by
G. Schirmer, Inc., New York; Musical Digest,
Inc., New York, and Musical Observer Co., Inc.,
New York, showing copies of recent issues.
CHICAGO.ILL
20
The Crown Music Co., New York, jobbers
in sheet music, orchestrations, folios and other
musical accessories, was placed in receivership
recently, following a recent voluntary petition
in bankruptcy in which its liabilities were listed
at $215,000 and assets at about $75,000. E. C.
Mills, chairman of the Music Publishers' Pro-
tective Association, was named as receiver
under $10,000 bond by Judge Mack. The Crown
concern has been operating for the past twenty-
eight years under the management of Herman
Snyder, its founder.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
21
The Music Trade Review
JULY 28, 1928
"Angela Mia" Having
Wide National Sale
De Sylva, Brown & Henderson Theme Number
of "Street Angel" Film Heading That Firm's
Catalog
With the recent national release of the
William Fox photoplay, "Street Angel," follow-
ing a sensational opening run at the Globe
Theatre in New York, De Sylva, Brown & Hen-
derson, Inc., New York, have launched a strong
campaign behind "Angela Mia" (My Angel),
theme song of the picture. This song, written
by that master pair of movie theme col-
laborators, Erno Rapee and Lew Pollack,
who produced "Charmaine," "Diane," "Little
Mother" and others, has been winning national
popularity on its own merits even before the
picture was released nationally. The number
has been given important presentations over
nation-wide radio hook-ups as well as being
used effectively for dance by nearly every large
orchestra in the country.
De Sylva, Brown & Henderson, Inc., have
had the utmost confidence in "Angela Mia"
" since the day it was first heard by Robert
Crawford, president of the company, who made
history for the firm in accepting the iong
for publication before Erno Rapee had finished
playing the chorus on the piano in Mr. Craw-
ford's private office. Although still compara-
tively in its infancy as a song, it is outselling
every other number in the De Sylva, Brown
& Henderson catalog, which, as the trade
knows, is an imposing one. The firm is kept
constantly in touch with the national showing
of the picture and a record of every play date
booked for it is kept in the publishers' offices.
This opportunity for tie-up by the trade has
been developed by the firm, which is offering
such publicity material as slides, window
streamers, counter cards, motion picture
"trailers" and many other link-ups.
The sheet music edition of the song carries a
close-up photograph of Janet Gaynor and
Charles Farrell, stars of the production, on an
effective background of Persian orange. The
song is used intermittently dozens of times
during the showing of the picture, which has
Movietone accompaniment, and it is unusual
to find anyone in the' audience who is not whist-
ling "Angela Mia" on leaving the theatre.
Victor Herbert Songs
Featured in "Scandals"
One of the features of the latest edition of
George White's "Scandals," recently opened at
the Apollo Theatre, New York, is a scene at
the close of the first act depicting the Hall of
Fame, through which some of Victor Herbert's
best remembered songs are played and sung.
The Herbert numbers, all published by M. Wit-
mark & Sons, New York, are "Gypsy Love
Song," from the "Fortune Teller," sung by
Eugene Howard; "Kiss Me Again," from "Mile.
Modiste," sung by Rose Perfect, and "March
of the Toys," from "Babes in Toyland." These
numbers were sandwiched in between selections
JUST WHISPER
BOBBY SHOEMAKER'S
Latest Melodic Fox-trot
DREAM HOURS
NICK CARTER'S
Big Waltz Success
7 4 3 SEVENTH AVE
NEW YORK CITY
by such old masters as Wagner, Gounod and
in their presentation stood out well by com-
parison. This feature, like all the others of
which this flashing show consists, was as novel
as it was well done and practically every met-
ropolitan critic singled it out for special men-
tion in his review on the following day.
"California, Here I Gome"
Enters the Campaign
Witmark Number Being Brought Out in New
Edition to Meet Demand From the Hoover-
ites
Interest has again begun to center around
that tuneful song of several seasons past,
"California, Here I Come," which played a
rather important part during the Democratic
national convention in New York four years
ago. This time the number, published by M.
Witmark & Sons, New York, has swung over
to the Republican banner and its rebirth started
at the recent convention of that party at Kan-
sas City. The use of the song here was highly
appropriate in that a California senator made
the nomination of Herbert Hoover, who also
hails from that State. One of the Washington
papers recently announced that "California,
Here I Come," is the official Republican cam-
paign song, and although not written for such
a purpose it possesses all the marks of being
able to win this distinction.
M. Witmark & Sons, after being bombarded
with requests for copies and orchestrations,
have been obliged to get out a new edition to
meet the demand. Secretary Hoover's publicly
announced plans for opening his campaign on
the Coast will afford innumerable chances for
tie-ups by the trade in that direction. A big
welcome has been arranged for him at Palo
Alto, Los Angeles and San Francisco for this
occasion and Western representatives of the
Witmark concern are already busy making
preparations for special presentations of the
song.
A Real
YOU RE
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SWEETHEART
ty Irving Ceasar eXltff Friend
Ifewi Novel] and N i f t y /
iy OUS KAHN
£TED FIOFUTO
A Ballad That's Different!
*LAST NIGHT
I DREAMED,
YOU HISSED ME
GosKahn e- Carmen Lombardo
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Cute! Cleder/ Catchy!
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Spier & Goslow Move
Into New Offices
Spier & Coslow, Inc., New York, an active
new firm of music publishers, have moved into
their new offices on the fourth floor at 745
Seventh avenue, having vacated their former
quarters on the fifth floor of the same building.
The new offices are twice as large, giving the
reeded space for opening their professional
department early in the Fall. Spier & Coslow,
Inc., have been among the first Eastern pub-
lishers to sign up Ray Canfield for special
ukulele melody arrangements for their songs
and have also secured Mr. Canfield's services
to compile ukulele folios and books exclusively
for them.
New Releases From
Oliver Ditson Co.
The new releases of the Oliver Ditson Co.,
Boston, Mass., include six preludes for piano
in book three by Abram Chasins, this being the
third of a series of four books by this com-
poser, including twenty-four preludes in all.
Other new piano pieces are "Five Little Tone
Stories" by Mildred Hinman, two pieces, "The
Donkey Ride" and "The Strolling Harp Player"
by Milton Harding, and three numbers by
Gardner Leland, entitled "In Early Spring,"
"Larkspur and Lavender" and "Strolling in
Summer." New music for violin and piano
include Intermezzo, arioso and gavotte from
"Pagliacci," by R. Leoncavallo, arranged by
Karl Rissland.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Hit/
ly NEO MILLERS CHESTER COHN
,
That Great Harmony Ballad/
i -roue U P
YOUR PICTURE
WHEN YOU SAID
GOOD BYE*
h DOLLY MORSE ^ AN DREW DONNELLY
Bid Smash/
L WOLFE
MA5EL
WAYNB
LEO. F E I S T >NC
23lw.4O th ST.
N.YC.

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