Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 21, 1928
The Music Trade Review
National Advertising for Ampico
Will Reach 2,600,000 Readers Monthly
Quality Group, Home Group, Literary Digest and New Yorker Being Used in Cam-
paign of American Piano Co., Which Began in July Issues
New York and Chicago
Annual Radio Shows
New York Exposition from September 17 to
22 and Chicago Show from October 8 to 14
The Fifth Annual Radio World's Fair will be
held in Madison Square Garden, New York,
A/fUCH interest was naturally shown by the Book, Harper's Magazine, Scribner's, Atlantic September 17 to September 22 and the Seventh
trade in the announcement that the Amer- Monthly, Review of Reviews, World's Work, Annual Chicago Radio Show at the Coliseum,
ican Piano Co. had completed plans for, and in Harper's 1$2LX2.T, Vogue, Vanity Fair, House Chicago, October 8 to 14. These are the two
fact has already launched a national advertis- and Garden, House Beautiful, Literary Digest, great national consumer radio expositions
which are sponsored by the Radio Manufac-
turers' Association.
It is stated that the number of new radio
X
models which were not quite ready for display
at the Chicago Trade Show in June will make
their first public appearance at the New York
and Chicago shows, and that a number of
models which have been developed since the
Chicago show will also be exhibited.
The New York show will be open to the
public each day at 1 P. M., but dealers and
jobbers who desire to inspect the exhibits prior
to the admittance of the public may obtain
credentials admitting them, upon request in
writing to G. Clayton Irwin, Jr., 1800 Times
Building, New York.
Practically all the available space at both
shows has already been contracted for.
The loveliest miracle
in a centum
of miracles
A pijjiu u pbiing. Rich jnd rewrunt, the slow
pote* climb—climb—to brrjk JI |j*c m glittering
>lta»v«r.ot'*o«Dd.
Th»i,iheuHJchofgtrniu>,i>nihe^kevi!Geniui
i. painting, in ifimcenJcm c*>lor», I\K Jrs-jnu ol"
ko •>of>fmrju.n puno—bvrneari-^iftheAmiVwo.
- p ^ owner oi (he Ampio tu* prjcinlEv every
, r W , p , , n i , | ..I'theJjv Jl hi. b * a .ind .MII.
RKhnumiMtr. Orl .H, Lheutnc. R.«cnrhj|.
Bloi'mrieU-A-uicr, Li/gin^i, Orottcm, Lc^irxLi
Vei lUhmjniiMfi* lult'i »orld 4 w*y ! It u th«
AirtpK'C vou hear,
» » ^ r J , , . . n — t . ; p * / , DeL j m r . t W t t v , n » n /
i'th«;r>—ih^i jre * our-*. Ai ^hd nu-re i.tuih IJ! in
,
.
L i '
ft
Ampicu is the mmculoui imtrumeTii tvhkh—xs
el
>r» iu—w hilc i'>'u
.
.
.. '
..
.
.
fjr[ ol ihc JiTUal piaiivi—rcpro.1ut.Ci (he irtt>l »
play ing up«rk-rilv» rhough hi* hjnJ» were on the
liMentng bhnJtolJ, CJimut rclt the dilfereni*.
T>
. .
•
•
,
|
I hroLgn the nmpii'o »ou hKC
When von, ynjr^it", wish t.> phi",
the Ampku
loiwumhinifftl, And in ihcptJn.t'slx-auiitiillorm
—it> i'hjrfn i'l lu>tr<>iii w>hnf j n j Howinji h n t ^
.
.
.
of the piano, in <•! I iii b e m n ! Th< Ampno i*
"
.
k
.
J
" >J
c r J
* '*
»\ jking to life ihe fcrcite»(. the bc>r-bel«'v c j , of
ftiusuun» a n j mu>K" »ludcnt». T-> ihc«; it b n n p ,
J!1 iniinimentk!
nituiuftlv, th«r iniiru«'ii>tn j n J uispifiti-m at rhe
B> i ivftlem of rtc&rd'inir tvhLh rroi^ir
itinr ro
...
,.
' .
•
»T-
,
r
kr ii
Ballen's Shop Chartered
P 1 ' 1 '' ">^»t^ r *« Ju*t is [he student ill m u * ' proli'i
v
jn infiniiely finer degree lhan the Sumin ear c m
.
e3Tm
w he prontsby
f
'' * P u h
w
l lfl< c
'
- "»
ot
P^ J(
P"n' sl >.
hejringthem
iictrit, toe Ampico nnngi to y u |jnnfully every
- ibilety. every »hidin^, ot tht jrtiji'i inhmuue.
p
•
There is onlv one wjy !<• bflit-ir in thi^
punm» upon tbc concert phiturm u e j v o n i u n -
i hjn^ed jpcll about \ ou in > oyrM>\ n hotnr.trum the
this it jt»> iiore ivhcre the p u n ^ )i»tcd hcLnv jre
sold. It is in experience you jhouU nw pustp^nc.
'
nurjilc
PHILADELPHIA, PA., July 16.—Ballen's Modern
Music Shop, 2144 N. Front street, has been in-
corporated with the following officers: Presi-
dent, M. Halpert; vice-president, D. Cooper, and
secretary and treasurer, Jacob Ballen. The
firm located at the N. Front street address is
First Advertisement in New American Piano Co. National Campaign
one
of the long-established uptown shops in the
ing campaign in the interests of the Ampico as and finally The New Yorker, the latter selected
heart
of the Kensington Mill district. Previous
particularly for metropolitan appeal. The calibre
slated in The Review last week.
to the incorporation the business was con-
The use of a group of some thirteen leading of the copy may be judged from reproduction
ducted by Jacob Ballen.
magazines of the quality and home groups in- of the first advertisement which is presented
dicates a bid for business of the better sort, and herewith.
In connection with the national campaign
the Ampico message going to more than 2,600,-
000 readers of these magazines each month will there has been prepared some effective tie-up
be .of a calibre that should revert to the benefit material for the use of dealers, including mats
PHILADELPHIA, PA., July 16.—Howard Miller,
of the industry as a whole.
of specially prepared advertisements hooking up who formerly was associated with the motor
The campaign started with the July issue of with the national publicity and designed for use car industry, is now manager of the music
house of Joseph Heim, Inc., 3800 N. Broad.
the magazines, the list including The Golden in local newspapers.
New Heim Manager
j ince
|
1843_
I cAmertcas
c
I
^ S T I E F F PIANO
Will attract tkc attention of those
who know and appreciate tone guality
Fbremost
CHAS.M.STIEFF Inc.
Stieff
Hall ^
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN & GRAY
PIANOS FOR YOUR LEADER
Strictly First Class Since 1887
Full Protection
Given Agents
Albany, N. Y.
PIANO TECHNICIANS SCHOOL
(Under Y. M. C. A. Auspices)
Practical Shop School Tuning, General Repairs,
Rebuilding
GRANDS—UPRIGHTS—PLATERS
Send for catalog
The Y. M. C. A. Piano Technicians School
51'nd and Sansoni Streets.
Philadelphia, Pa.
Baltimore
c
yfie oldest
(Piano* forte in
cAmerica to*day
owned and con"
trolled by the
direct decendents
of*the founder
George W. Braunsdorf, Inc.
Direct Munufmctwrt of
Punchinei
Waahen
BRIDLE STRAPS
5814-37th AT*.
L
Clctfcs, Faraiahed
la Aay Quantity
TUNERS' TRADE SOLICITED
Wood.id., L. I., N. T.
U D W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co*, 136th St. and Willow Ave-, New York