Music Trade Review

Issue: 1928 Vol. 87 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 21, 1928
The Music Trade Review
Slingerland Banjo & Drum Co. Issues
New Catalog Showing Entire Drum Line
Line, Which Is Fully Described and Illustrated, Includes Artist Model Drums, Pro-
fessional and Juvenile Models and Bass Drum Line
f^ HICAGO, 111., July 14.-^"Within a short
^^ period of time, Slingerland drums will be
heard in every large seaport and in many in-
land cities of the entire globe."
This is the prediction made by the Slingerland
Banjo & Drum Co., Chicago, in introducing its
new forty-nine page illustrated drum catalog
with the following announcement:
"This new pocket cataog carries the amazing
message of economy; there is absolutely no ex-
cuse for any drummer to be handicapped; Sling-
erland drums are designed and constructed to
offer service and satisfaction, and that purpose
has been accomplished.
"The test was made under conditions which
might have impared the mechanical efficiency
of any drum, yet it proved satisfactory to the
technicians and professional drummers.
"The musician of today considers highly the
appearance of his instruments, but he cannot
sacrifice tone quality for beauty alone, so, with
this in mind, the Slingerland Banjo & Drum Co.
has perfected the ultimate in both beauty and
quality construction.
"We guarantee Slingerland drums to be made
of selected woods and the highest grade materi-
als obtainable; manufactured and assembled by
skilled workmen."
The cataog, which has an unusually striking
cover design, is divided into the natural divi-
sions into which the line falls. Following an
illustration of the main plant of the company,
the complete line of bass and snare drums is
described and shown in exact finishes.
This includes the following artist model bass
drums trimmed in gold: marine pearl finish;
brilliant gold finish; tutone finish; black dia-
mond finish; and sea green pearl finish. The
snare drums are made in correspondingly at-
tractive finishes and are equipped with the new
patented tone flange. which eliminates any ring
in the drum. This is an exclusive feature of
the Slingerland line, has been developed
through experimentation and has many advan-
tageous features in addition to eliminating the
ring and overtone, such as rejuvenating and
clarifying the tone and enabling the drummer to
make a clean "cut-off" without any overtones.
Additional snare drums shown include artist
models; professional models; juvenile models;
and thumb rod snare drums, made with one
piece shell.
The catalog also lists a comprehensive line
of professional and universal bass drums, as
well as street drums, including the Fancher
Model street drum, equipped with the patented
tone flange. This model was named after Frank
S. Fancher, w.orld's champion rudimental drum-
mer, who not only endorses the Slingerland
BACON
BANJOS
drums, but uses them exclusively in his work.
The next division shows complete drum out-
fits including the Artist Black Beauty outfit,
Theatrical outfit; Majestic outfit; Snappy Part-
ner outfit; Daisy Drum outfit; and Honey Boy
outfit. Specifications for these outfits are listed
in full and show a complete and wide range
of equipment.
The latter part of the book contains a com-
plete line of drummer's supplies and accessories.
The company also manufactures its own heads
at a branch located near the main entrance of
the Chicago Union Stockyards, making it con-
venient to procure fresh skins.
Already many leading drummers are using
Slingerland drums, including Adrian L. Goslee,
drummer of the Saenger Theatre, New Orleans,
La., who selected the Slingerland drum after
playing for eighteen years on various percussion
instruments.
De Voe & Glass Occupy
New Philadelphia Quarters
Well-Known Band Instrument Distributors
Now Occupying Larger Quarters at 1504
Market Street, That City
PHILADELPHIA, PA., July 16.—With the removal
of the firm of De Voe & Glass to larger quar-
ters at 1504 Market street, the band and
orchestra dealers will acquire commodious
facilities for the handling of the King band
instruments. The new home gives excellent
display quarters, a large workshop for repair-
ing instruments and a special department
devoted to the sale of used instruments taken
in exchange for the King line. De Voe &
Glass, in which Armand De Voe and William
Glass form the partnership, also are distributors
of the Ediphone banjos. A special department
for the instruction of students in the various
lines of instruments dealt in by the firm is
maintained. The new location is three blocks
east of the former quarters at 1802 Market
street.
Special Summer Drive
on Gibson Instruments
PHIIADKLI'HIA, PA., July 16—A special Summer
campaign is being "conducted by the Philadel-
phia offices of the Gibson Co., manufacturer of
banjos and string instruments, with offices in
the Real 'Estate Trust Building, among the var-
ious welfare organizations of the city for the
purpose of organizing orchestras and promoting
an interest in music. The Gibson Co., under
Manager John R. Downey, has been successful in
organization of string bands in the various
orphan homes, hospitals, homes for cripples and
other welfare institutions. The new Gibson
tenor guitar, introduced a short time ago, has
many admirers among the music-loving public
of this city. It is made with the same scale as
the Gibson tenor banjo and can double banjo
and guitar. It retails for $30 and $50.
Charles Barwis, a furniture dealer of Phila-
delphia, Pa., has organized a new concern
known as Charles Barwis, Inc., with headquar-
ters at 1627 Orthodox street, that city, to deal
in musical merchandise at wholesale and re-
tail.
A
I
OLIVER D1TSON CQ | H
I
BOSTON. MASS
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1884
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
NEW
§'7-9 Union Square
YORK
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson AT«.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
New Brunswick, N. J.
GoldMedalStrings
for musical instruments
Gold-plated Steel and
Wound Strings
<+- GRET5CH
Gibson Musical String Co.
Be
K lle
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
BACON BANJO CO., Inc.
GROTON, CONN.
I I
Manufacturers
Importers and Jobbers of
National Musical String Co.
Played by Leading
Musicians and Orchestras
Sold by Representative
MUMIC Merchants
15
4?>48 EAST ?0™5"T., MEW YORK
MULLER & KAPLAN
154 East 85th St., N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
The Window Display the Most Direct
Means to Volume Sales in Sheet Music
Liggett's Displays in the Grand Central Terminal, New York, Show Immediate Results
in Sales of the Numbers Featured in Windows
*T*HE value of show window displays in ex-
-*• ploiting a single popular song has often
been demonstrated to the satisfaction of music
dealers in various sections of the country.
Lately, with the growing importance of the
During the past fortnight, the three-display
window has been devoted to three theme
songs, which has boosted the sale of each num-
ber to a marked degree. The songs are "Wings"
from the Paramount picture by the same name;
Songs that Sell
I CAN'T DO WITHOUT YOU
BELOVED
GET OUT AND GET UNDER THE
MOON
SUNSHINE
BACK IN YOUR OWN BACKYARD
MARY ANN
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
| Liggett Windows §
WE LOVE IT
WAITING
OLD PALS ARE THE BEST PALS
AFTER ALL
[
Featuring
|
WHEN ELIZA ROLLS HER EYES
|
"Neapolitan
|
•CAUSE I FEEL LOW-DOWN
1
Nights"
1
BEAUTIFUL
HEART
FACE,
HAVE
A
HE1NIE
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
MOTHER OF MINE, 1 STILL HAVE
YOU
photoplay theme-song in the sheet music mar-
ket, this type of number has shown itself to be
equally adaptable to show window tie-up, es-
pecially if the motion picture has enjoyed in-
dependent exploitation in the territory. A dis-
play of a theme-song singles out music buyers
from the multitudes who have seen the picture,
and also impresses the name of the song upon
the memory of those contemplating seeing the
film.
On the basis of five years' experience, the
music department of Liggett's Drug Store, lo-
cated at Vanderbilt avenue and Forty-second
street, New York, in Grand Central Terminal,
has found window display particularly beneficial
in building up demand for sheet music. The
department includes a complete stock of late
popular numbers, show music and novelties, as
well as a line of phonograph records. Miss
Mary Croal, manager of the music department,
is afforded the use of three paneled windows,
facing the runway into the Terminal at the
Vanderbilt avenue entrance.
Dealers say —
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
"Neapolitan Nights (Oh, Nights of Splendor),"
theme of the William Fox picture, "Fazil," now
playing at the Gaiety Theatre, New York, and
"Some Day, Somewhere," from the William Fox
picture, "The Red Dance."
The first two themes are the work of the
same composer, J. S. Zamecnik, of the artist
staff of the Sam Fox Publishing Co., New York
and Cleveland, publisher of the score to both
pictures. The display of "Wings" included a
large poster showing an air attack in the
trenches, which was especially colorful. The
"Fazil" poster represented an embrace of the
principals of the picture, Charles Farrell and
Greta Nissen.
"Out of the Dawn" Is
New Donaldson Number
The latest song from the pen of Walter Don-
aldson, who has been heading his own publish-
ing firm of Donaldson, Douglas & Gumble, Inc.,
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
1 WONDER
SONG IS ENDED
(I'm cryin' 'cause 1 know I'm)
LOSING YOU
FROM SEVEN TILL ELEVEN I'M
IN HEAVEN
I'LL DO MY BEST
GO HOME, LITTLE GIRL, GO
HOME
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
BOOKS THAT SELL
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
IRVING BERLIN In
1607 Broadway New York City
New York, for about two months, is "Out of
the Dawn," which has been accepted as the
musical theme of the Paramount picture,
"Warming Up." This photoplay, starring Rich-
ard Dix, opened propitiously at the Paramount
Theatre, New York, during the week starting
July 14, following which it is to have a na-
tional release through several thousand motion
picture houses. "Out of the Dawn" has a char-
acteristic Donaldson melody and is introduced
into the score frequently in fitting fashion.
The song has been published by Donaldson,
Douglas & Gumble with an attractive title page,
carrying a portrait photograph of Richard Dix.
16

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